BMW i VENTURES
ORGANIZATIONAL SET-UP.
BMW Board
Sales & Marketing
Project Mobility Services
BMW i Ventures
BMW i Ventures, 20.01.2012
„… become leading provider of
premium products and services for
individual mobility…”
Dr. Norbert Reithofer
CEO BMW AG
BMW Group Strategy NUMBER ONE
Project Mobility Services
aims to develop future mobility business models
for the BMW Group.
BMW i Ventures
 Support Mobility Services Project to achieve its
targets.
 Identification of mobility trends.
 Give access to innovative technologies and
nascent markets through partnerships with
portfolio companies.
 Undertakes early and mid-stage investments
with high growth potential and strategic fit in
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the area of Mobility Services.
OFFICES AND FACES.
Ulrich Quay
MD BMW i
Ventures
US
Name
Advisor BMW i
Ventures
Alexander Diehl
MD BMW i
Ventures
US
Christian Noske
Scouting and
Evaluation
New York
Dr. Berhard Blättel
President BMW i
Ventures
Thorsten Mattig
MD BMW i
Ventures EU
Munich
Tokyo
Silicon Valley
Shanghai
BMW i Ventures
BMW Group Technology
Office
BMW i VENTURES –
A STRONG PARTNER FOR START-UPS.
We support actively – not just money:
 We bring customers (international and large customer
base with premium focus).
 We bring intelligence (10.000 engineers and market
intelligence).
 We bring reach (marketing power in BMW channels).
 We bring coverage (press and PR coverage, massive
buzz).
 We bring network (access to F500 companies and top
industry leaders, authorities, governments, supplier and
to other established investors).
…and we support indirectly, too:
 We have office space available at premium premises in
NYC.
 We bring in our well established, credible brand with
strong brand value.
BMW i Ventures, 20.01.2012
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BMW i VENTURES INVESTMENT STRATEGY.
INVESTMENT
FOCUS
RISK & PORTFOLIO
A
4 points to fit into our
portfolio:
Seed
1
2
3
4
Focus on urban
mobility innovations.
Market tested
product. Early
revenues.
Privately-held tech
startups.
BMW i Ventures, 20.01.2012
EXIT
B
C
 Minority investments.
 Mainly A and B
series.
 Selectively seed and
later stage.
 Investment mainly as
co-investor/follower
in cooperation with
other CVC or private
venture companies.
 Request board or
observer seat.
 Portfolio companies
likely to attract
acquisition interest
in 3-5 years.
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BMW i VENTURES INVESTMENT AREAS.
Peer-to-peer parking
Car Sharing
Parking Technology
Peer-to-Peer Car
Sharing
On/Off-street
…
parking
CS Technologies
…
Public EVNetworks
Peer-to-Peer EVNetworks
EV Technology
Smart Grid
…
BMW i Ventures, 20.01.2012
Car
sharing
and per
usage
models
Intelligent
parking
solutions
Locationbased and
ad-hoc
services
E-Mobility
Intermodal
Solutions
Infotainment
Pedestrian
Navigation
Smart Traffic
Big Data / Analytics
…
Ride Sharing
Routing &
Information
Intermodal
…
Navigation
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PARK@MYHOUSE –„AIRBNB“ FOR PARKING.
Founded in 2009, HQ London, 7 Employees
Investment:
 Target: 05/2011 TGBP 500 (25,1%),
Actual invest: 10/2012 TGBP 250 (12,51%)
215.000 registered customers in the UK
(growing by 8k/month).
300.000 visitors per month.
~5.000 bookings per month.
Revenue has increased by 85% btw. Jan 2011
and Sep 2012 up to approx . TGBP 23.
 EBIT approx. in line with business case,
Revenue far below business case.
62.000 unique parking spaces around the UK,
already 7.000 in the US (start of service
01/2012).
~80,000 vehicle makes, models and registration
number database .
Source Park@myHouse
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MYCITYWAY. CITY INFORMATION PORTAL.
Company
 Founded in 2009, HQ New York City, more than
30 Employees
Facts
 Winner of Big App Contest 2010 (Popular
Choice and Investor's Choice)
 Provide location based services that help
people moving around cities
 Available in 70+ cities
 11/2012: 5m downloads
 mega-utility tool for navigating the urban areas;
Purchasing movie, concert, or special event
tickets; Searching local restaurants; Up-to-the
minute traffic feeds with live camera images;
Locating the nearest wireless hotspot; Finding
the perfect parking spot ahead of time
Investors: BMW i Ventures, First Mark, EDC
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URBAN TRANSPORTATION MADE EASY EMBARK.
Company
 Founded in 2008
Facts
 Intermodal app available for 12 transport
systems in 10 cities
 Winner of MTA App quest
 Best Mobility App in NYC Big Apps 3.0
 Huge boost since launch of Apple iOS 6.0:
Apple refers to Embark and other intermodal
apps since it stopped using Google maps
(Embark is first free app in list of recommended
apps).
 More than 1.8m downloads in total
Investors: BMW i Ventures, Y-Combinator, SV
Angel, Start Fund
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CHARGEPOINT. ELECTRIC VEHICLE
CHARGING .
Company
 Founded in 2007, HQ Campbell, California.
Facts
 ChargePoint dominates the market in North
America for public EV charging
 Pike Research (12/2012): ChargePoint is
world’s leading charging company
 unique in having an open network being re-sold
by a growing number of hardware partners
 run 10,200 charging spots with more than 1.5m
charging sessions completed
 more than 25,000 EV drivers have ChargePoint
card (50% of all EV drivers in the US)
Investors: BMW i Ventures, Siemens, Rho
Ventures, Braemer Energy Ventures and others
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THANK YOU.
Page 11
BMW i VENTURES: BEST OF BOTH WORLDS.
Wallpaper
Cool hunting
Take BMW’s brand(s), customers,
financial power, brain and contacts….
…add start-up attributes speed,
innovation, disrupting ideas, agility
creativeness…
BMW i Ventures
…to get the best of
both worlds:
BMW i Ventures.
Page 12
HOW BMW i VENTURES SUPPORTS BMW i.
Support technology leadership
of BMW I by offering innovative
mobility services
Provide brand awareness for
early adopters, start-up
entrepreneurs and investors
Identify trends of
future mobility
Provide access to mobility
services that make use of
BMW i vehicles smarter and
more comfortable
BMW i Ventures, 20.01.2012
BMW i.
Enhance the BMW i
network and brand
capabilities
Provide comprehensive urban
mobility offer for BMW i drivers
(also beyond the vehicle)
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