Manuel Sattig, project i
THE FUTURE OF SUSTAINABLE
MOBILITY.
THE FUTURE OF MOBILITY.
Environment
Urbanisation
Politics and Regulations
Climate change and the subsequent effects
By 2030, over 60 % of world population
will live in cities
CO2 - and fleet regulations,
Restrictions on imports
DRIVING FACTORS
Economics
Culture
Customer Expectations
Shortage of resources, increase in the price of fossil
fuels
Sustainable mobility as part of a modern urban lifestyle;
assumption of social responsibility
Changing values
STRATEGY NUMBER ONE – MANAGING THE TECHNOLOGICAL
CHANGE TO REMAIN FUTURE PROOF.
Evolution
Revolution
Efficient combustion engines
Innovative technologies
Alternative drive trains
Mobility services
BMW GROUP’S EFFICIENT DYNAMICS STRATEGY.
TODAY
TODAY
- Optimisation of fuel
consumption and emissions.
- Full and mild hybrid vehicles.
- Lightweight construction.
NEAR FUTURE
- First limited electric vehicle
production in 2008.
- Initial step towards
electrification of the drivetrain. - MINI E on the road since
2009.
- Plug-in Hybrid drive-trains.
- BMW ActiveE in 2011.
- Introduction BMW i3 in 2013.
FUTURE
- Commitment to and validation
of technology.
- Focus on Crucial
Components: Optimization of
Powertrain Components
(Fuel Cell and ICE).
- Improvement of hydrogen
storage and efficiency.
BMW Group’s drive strategy provides a broad technology spectrum for today and the future.
Combustion engine
Hybrid technology
E-vehicle
Hydrogen
MINI E AND BMW ActiveE SERVE AS KEY LEARNING
PROJECTS OF OUR MEGACITY VEHICLE.
Use of renewable Market
potential.
energy.
MINI E
Transfer
scenarios.
2010
User behaviour. Acceptance.
BMW ActiveE
2011
Demands of
e-infrastructure.
BMW i3
Strengths and
weaknesses.
2013
PURPOSE-BUILT DESIGN – THE LIFEDRIVE ARCHITECTURE
BREAKES THE WEIGHT SPIRAL OF ELECTRIC VEHICLES.
SUSTAINABILITY DEFINES THE PRODUCT LIFE CYCLE.
New vehicle
concepts
New materials
and recycling
Production concept
of the future
New electric
drivetrain
Integrated approach of BMW i
New
processes
Employees
Pioneering design
New customers
GLOBAL WARMING POTENTIAL IN THE
PRODUCT LIFE CYCLE SIGNIFICANTLY LOWER.
CO2e
100%
66%
50%
BMW 118d
BMW i3 concept*
BMW i3 concept**
* EU 25 electricity mix
** Electricity from
renewable sources
MOBILITY SERVICES.
DriveNow
MyCityWay
ParkatmyHouse
Premium car sharing
independent of hire points
Local real time information
on cities
Marketplace for parking
THANK YOU VERY MUCH.