MINI US Press Information Contact: Nathalie Bauters MINI Communications Manager 201-930-3166 nathalie.bauters@miniusa.com PFPR Communications Yvonne Malmgren, 586-453-2912 yvonne.malmgren@pfpr.com BMW GROUP – ONE DAY UNIVERSITY: Check out http://www.bmwusanews.com for downloads of the "One Day University" held at BMW of North America's Headquarters in Woodcliff Lake, NJ. During this one-day workshop with top media, analysts and opinion leaders, BMW Group demonstrated the contributions, and more importantly, the value that premium brands intend to offer customers in the future. Topics covered included: • What Consumers are Learning from the Recession and Consequences for Premium Products - Madelyn Hochstein (DYG Inc), Jack Pitney (BMW Group) and Jim McDowell (MINI USA). • Automakers’ Role in Reducing Emissions - John DeCicco (University of Michigan), Tom Baloga and Axel Rose (BMW Group). MINI USA • Mailing address PO Box 1227 Westwood, NJ 07675-1227 Office address 300 Chestnut Ridge Road Woodcliff Lake, NJ 07677-7731 Telephone (201) 930-3166 Fax (201) 307-3607 Internet MINIUSA.com How Culture, Society and Lifestyle will Drive Success of Alternative Fuel Vehicles Dahlia M. Garas (Institute for Transportation Studies, University of California at Davis) and Rich Steinberg (BMW Group). • The Future of Premium Manufacturing - Rich Morris (BMW Group) and Imtiaz Haque (Clemson University). • Mining the World of Innovation to Stay at the Leading Edge of the Market Stephan Durach (BMW Group Tech Office) and Verena Kloos (DesignworksUSA). • Traffic Management: How Connecting Drivers with Surroundings will Change the Way We Drive ? Dirk Kessler, Tom Baloga and Jan Urbahn (BMW Group). Printed on Recycled Paper - more -