BMW
BMW
Dean Humenyik, Ian Spencer,
Kyle Wolfe
Dickinson State University
Introduction
Company History-Dean
 SWOT Analysis- Dean
 Market Analysis-Kyle
 Competitor Analysis-Kyle
 James Bond-Ian
 Recommendations –Ian
 Conclusion-Ian

History
Founded in 1916 in Munich, Germany.
 First Car Dixi 315 1929
 Collapse of Berlin Wall
 1992 Opened 1st Automobile plant in U.S.

History Continued
1994- Rover Group Joins BMW Group.
 1998- BMW Buys Rolls Royce
 2000- BMW Sells Rover
 2001- MINI brand is launched
 2006- One Millionth car is sold

SWOT

Strengths
Worldwide Growth
 Brand Quality
 Clever Advertising
 Successful Expansion of Product Portfolio

SWOT Cont.

Weaknesses
Extensive Product Launches
 Growth Away From Core Markets
 Reliance on Brand Names

SWOT Cont.

Opportunities
Further Expansion of its Product Range
 Alternative Fuel Development
 Asian Market
 Diesel Technology

SWOT Cont.

Threats

Reduced Global Markets

Strong Competition

Government Regulations
Competitor Analysis
Volkswagon
 Lexus
 Identifying Competitors by analyzing
Strength and Weaknesses
 Satisfying Customers by evaluating their
individual values
 Learning from Competitors Mistakes

Market Analysis
Three Big Brands BMW Series, MINI,
Roles Royce.
 Development and Research for New
Products.
 Maintain Image through Advertising
 Trickle Down Effect
 Increasing Market Shares

James Bond
Octopussy-1943
1st BMW Appearance
GoldenEye-1994
Z3 Roadster is Bond’s Official Car
Recomendations
Get into More Movies
 Hybrid
 Move into Asain Market
 Safety
 Expand Further into Motorcycle Market

Conclusion
High Quality
 High Performance
 Award Winning

Always Remember…
CONCLUSION
DRIVE IT LIKE YOU
STOLE IT!!!!!
ROLLIN