EMEDUS
European Media Literacy Education Study
“Key Activity of Policy cooperation and innovation in Lifelong KA1 (Studies and
Comparative Research)” European Commission
Partners:
1
Creating conditions to evaluate Media Literacy
1999
Safer Internet
Showing FILMS in
European SCHOOLS
Project
2006
Media Literacy
Program
EMEDUS
Project
Media
Literacy
Indicators
2014
2013
2007
Current Trends
and Approaches
on Media
Literacy trends in
Europe
2012
Film
Literacy in
Europe
2010
2009
Study on
Assessment
Criteria for
Media Literacy
Levels
Media Literacy
for digital
environment
Communication
Testing and
refining
criteria to
asses media
Literacy
Levels in
Europe
Audiovisual
Media
Service
Directive
2
Efficiency in
media literacy
indicators
measurement
3
Scientific approach
2004
Promoting Digital
Literacy
SCIENTIFIC
BACKGROUND
PREVIOUS
STUDIES
2007
Current trends and
approaches to media
literacy in Europe
2009
Study on Assessment
Criteria for Media Literacy
Levels
4
Scientific approach
2013
DINAMIC
Developing Media Literacy
Indicators (Individual,
Corporate and Citizens)
SCIENTIFIC
BACKGROUND
PREVIOUS
STUDIES
2013
EMEDUS
European Media Literacy
Education Study
2014
Showing films and other
audio-visual content in
European schools Obstacles and best
practices
5
Retos
Comparative analysis
national
curricula
Tools/
Traning/
Resources
teachers’
skills
teaching
resources
Formal
education
Initiatives and
projects
Media
media
resources
Inclusion Policy
instruments
to measure
ME skills
Informal
education
Non- formal
education
Disavantatged
groups
Media Education
Lifelong Learning
27 EU states
6
Criteria: Media Literacy Context
1. Media
Education
2. Media
Policy and
Regulation
authorities
3. Media
Industry
4. Civil
Society
7
FORMAL MEDIA EDUCATION IN EUROPE
United Kingdom
88,9%
Finland
88,9%
Austria
88,9%
Germany
83,3%
France
83,3%
Belgium
80,6%
Netherlands
77,8%
Sweden
72,2%
Slovakia
72,2%
Denmark
66,7%
Czech Republic
66,7%
Luxembourg
61,9%
Ireland
55,6%
Spain
55,6%
Portugal
55,6%
Malta
55,6%
Lithuania
55,6%
Italy
55,6%
Hungary
55,6%
Slovenia
50,0%
Romenia
50,0%
Bulgaria
50,0%
Poland
44,4%
Estonia
44,4%
Greece
38,9%
Latvia
27,8%
Cyprus
11,1%
0%
10%
20%
30%
Belgium: average between Flemish and French Community
Cyprus: lack of data
40%
50%
60%
70%
80%
90%
100%
8
9
Final
Step
Dates
Validation
ROME, March 2014
Recommendations
PARIS, April 2014
Clusters
LAUNCHING THE
OBSERVATORY 2014
Polícy
MONITORING MEDIA
LITERACY LEVELS 2015
10
Resultados
RECOMMENDATIONS
Key points
 New framework
 National and
European Action
Plan
 European Network
 ML Observatory
11
RECOMMENDATIONS
FORMAL EDUCATION
CURRICULUM
• Introducing ML in education as
cross curricular subject
Key points
• Specific subject in secondary?
• Online Platforms
12
RECOMMENDATIONS
FORMAL EDUCATION
TEACHER TRAINING
Key points
To include a compulsory subject
within teacher training curricula.
Initial teacher training could
include a certification to validate
digital competencies.
Improve media literacy in the
teacher network-community
13
RECOMMENDATIONS
FORMAL EDUCATION
EVALUATION AND ASSESSMENT
 Develop a European Framework to Analyze
ML.
 To take into account how to evaluate
competencies and create a common tool to
measure digital and media skills
Key points
• New assesment tools
• Indicators focusing on
creativity and critical
understanding
• Promoting research
 To do more research on media competencies
14
RECOMMENDATIONS
INFORMAL EDUCATION
ORGANIZATIONS AND MEDIA
Key Points
• Alliance between
stakeholders
•Prmoting familly
participation
• Fostering ML
involvement of PBS
15
iteria: The use of films in Schools
1.
Which
Technology?
2.
When for
what
3.
How
4.
Licensing
16
Why an Observatory?
1. To have a comprehensive knowledge of
the European situation
2. To join forces in a European Reference
Network
3. To bring added value to the work of the
European Commission.
17
RESULTS
MEDIA LITERACY OBSERVATORY
 Alberto Parola,
Fausto Colombo,
Evelyne Bevort,
Michele Seys, Ulla
Carlson, Victor
Reia, Silke Grafe,
Renate Holubek,
Martina Chapman,
Aniina Lundvall,
Brian O´Neill etc.
18
Mapas
MEDIA LITERACY OBSERVATORY
19
Main Goal
• To become the European reference in Media Literacy
• Identifying and analyze MIL trends and challenges
• Proposing policy recommendations
• Bringing research and expertise together by joining
forces (academia, stakeholders and civil society)
• Bringing added value to the work of the European
Commission.
20
Research
Indicators and Tools
Assessment
Policy
21
2005-2010
http://www.mediamilion.com/category/media-literacydata/visual-analysis/?lang=en
22
European Media Literacy Observatory
October (2013)
February (2014)
March (2014)
April (2014)
Rome:
Expert Panel
Brussels
Barcelona:
Task Force
Paris: Final
Meeting
Collaborative work between the Countries
Collecting Data - Harmonization
Results
23