Spectralink & Avaya
Simon Longhurst // Strategic Alliances Manager, EMEA
Agenda
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Positioning
– Business needs
– End user devices
– Vertical markets
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Spectralink
– Introduction
– Relationship with Avaya
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The Opportunity
– Why and where
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Product overviews
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DECT
Wi-Fi
Partner Eco-systems
Applications & Access points
Avaya Select Product Program (SPP)
Summary & Resources
© 2015 Spectralink
Positioning
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Organisations’ need..
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To maximise efficiency
– Need a real time, high quality communication system
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To reduce cost
– Need to fully leverage current infrastructure
– Need technology to grow and change with the business
– Need hardware to last, despite constant and persistent use
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To look after the most expensive resource – people!
– Need to give employees the right tool for their job
– Need tools to be simple and minimise training
– Need health and safety to be considered
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With Avaya Your Customers Also Need..
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The RIGHT device to access their communications….
…and the GREAT news is that there are many options:
– Desk phone
– Soft phone
• PC/Laptop
• Tablet
• Smartphone
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But – What if a Device Needs to be..
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Mobile within the enterprise
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Enterprise grade, not domestic quality
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Secure, with access to only approved apps
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Able to ‘roam’ seamlessly across a network
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Multi-functional (i.e. barcode scanning, PTT, data access)
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Robust enough to last for over 5 years
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Equipped with staff safety features
Where an Avaya user’s ROLE or ENVIRONMENT isn't suitable for BYOD, tablet, laptop or
smartphone, but where on site mobility is an issue?
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Where does this Need Occur?
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With many of your customers!
© 2015 Spectralink
Spectralink
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Spectralink
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Manufacturer of VoWLAN and DECT handsets
HQ – Colorado, USA
EMEA HQ – Horsens, DK
Spectralink
Founded
1990
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Spectralink
Purchased
KIRK Telecom
2006
Spectralink
Purchased
by Polycom
2007
Sun Capital
Purchases
Spectralink
2012
Our History with Avaya
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10+ years relationship
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Achieved OEM status
– Manufacturer of Avaya devices
– 6120/6140 (Avaya ‘Blue’) – Unistim
– 3641/3645 (Avaya ‘Red’) – CCMS
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Experienced DevConnect partner
https://www.devconnectmarketplace.com/spectralink
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The Opportunity
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Two Opportunity Streams
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Replacing existing devices
– Many are now EoS/EoL
• DECT
• Wi-Fi
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New implementations
– Leverage growth in Wi-Fi
– User expectations of mobility at work
– Across all Avaya platforms
• Aura
• IP office
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EoS/EoL DECT
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Eos/EoL DECT (continued)
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EoS/EoL Wi-Fi 22xx series
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EoS/EoL Wi-Fi 36xx series
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EoS/EoL Wi-Fi 36xx series (continued)
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DECT or Wi-Fi?
Normally is infrastructure dependant, but also consider:
DECT
Wi-Fi
Secure, separate network
Leverage the Wi-Fi Network
Messaging and alarms*
Advanced applications*
Simpler, feature rich devices
Choice of user interfaces
Easier to implement
No gateways required
Minimal management required
Future app development
* Requires additional applications from third party vendors.
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Like for Like?
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Use the EoL opportunity to:
– Explore the ‘art of the possible’
– Potential upgrade the telephony platform
– Possibly enhance/replace WLAN infrastructure
– Take the conversation to an application & business process level
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Product Overview - DECT
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IP-DECT Server 400/6500 Interoperability
Avaya IP Office/Aura
3rd PARTY
APP
SERVER
SIP
XML-RPC/EDM
DECT
SERVER 400 or
6500
Spectralink
Technology
LAN
LAN
IP BASE
STATIONS
Partner
Technology
& Services
IP BASE
STATIONS
HANDSET
OPTIONS
Butterfly Handset
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75-Series
76-Series
77-Series
DECT Server 2500/8000 Interoperabilty
Avaya IP Office/Aura
3rd PARTY
APP
SERVER
SIP
XML-RPC/EDM
DECT
SERVER 2500
or 8000
Spectralink
Technology
Twisted-pair
LAN
IP BASE
STATIONS
Partner
Technology
& Services
Digital BASE
STATIONS
HANDSET
OPTIONS
Butterfly Handset
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75-Series
76-Series
77-Series
DECT Handsets
Spectralink
Butterfly Handset
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Spectralink
75-Series
Spectralink
76-Series
Spectralink
77-Series
Spectralink
7480
Spectralink DECT FAQ
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Can I connect DECT handsets directly to a PBX?
– Handsets are GAP compliant, so will provide basic functions
– This configuration is not fully supported by Spectralink
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Are standard DECT and IP-DECT both supported?
– Yes, both options available but cannot be mixed on the same site
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Can DECT and Wi-Fi be deployed at the same site?
– Yes, but will be on separate networks and managed independently
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Product Overview – VoWi-Fi
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Spectralink 84-Series
Full duplex
speakerphone,
wideband audio, and
noise-canceling mic
Integrated push-to-talk
for instant
communication
Soft keys and
navigation cluster for
ease of use
Reinforced magnesium
cage with rubberized over
molding for durability
Color display includes
4 icons (Directories,
Settings, Messages
and Applications plus a
micro web browser.
Supports LDAP and
1000 Names Personal
Directory
Dual registration, supports
Microsoft Lync Presence/IM
Optional tilt and
motion accelermoter
Bluetooth or wired
headset support
Snap-in integrated
battery pack for 24/7
usage
Spectralink 8440/8441
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Integrated 1D & 2D
barcode scanner for
data input applications
Spectralink 8452/8453
What is a WorkSmart Device?
“A mobile phone with familiar features and usability combined with the
quality, durability, and reliability essential for work…”
• Ease of use
• Access to
mobile info
• Cool design
• Customizable
• Huge
applications
ecosystem
Different
Guy
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Purpose-built
Durable
Secure
Enterprise-grade
voice
• Ergonomic
• Assured enterprise
interoperability
Familiar
Spectralink
Guy
PIVOT – a WorkSmart Device
Familiar
– Simple User Interface – Android Operating System
– Enterprise call features
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Applications
– Integrates with enterprise Android or XML solutions
– Access to web applications
Purpose-built
– Unrivaled durability
– Enterprise-grade features; barcode scanner & accelerometer
Dependable
– ‘Spectralink Inside’
– Spectralink Voice Quality
– Built to last, professional warranty and support
Manageable
– Enterprise level security and privacy
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Avaya VoWi-Fi Topology
Avaya Call Server
• Aruba
• Cisco
• Meru
• Juniper/Trapeze
• Motorola
• Etc.
Integral Voice Quality
Optimization (VQO)
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802.11 a/b/g/n WLAN
NO SVP
Required
OPTIONAL application
Integration
Application
Server
• Extension
• IQ Messenger
• Amcom
• Multitone
• BlueSky….etc
• Rauland
• Cerner
• Amplion
• Microsoft
• Indyme
• Etc.
Spectralink VoWi-Fi Handsets
Spectralink VoWi-Fi FAQ
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Can I mix legacy and new handsets?
– Sometimes – depending on the age of the existing solution
– Older SVP solutions cannot be mixed with newer SIP handsets
– Contact Spectralink pre-sales for more guidance
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Why do I need to ensure that my APs are VIEW certified?
– So that Spectralink Voice Quality Prioritization will operate properly
– To enable the solution to be fully supported by Spectralink
– To ensure that customers gets a high quality VoWi-Fi experience
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Partner Eco-Systems
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Partner Programs
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VIEW - Voice Interoperability for Enterprise Wireless
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AIMS - Application Integration and Management Solvers
© 2015 Spectralink
Delivering Content
SPECTRALINK
‘AIMS’
APPLICATION
PARTNERS
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SPP
DevConnect Select Product Program (SPP)
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Commercial framework
Enables customers to order products that are:
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Purchased through Avaya SPP Distributors
FAQ
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Strategically selected
DevConnect compliance tested
Third party manufactured
Supported by services offers
What's in it for me? - Avaya sales get compensated if they support your projects
Which products and territories? – 84-series and 87-series Wi-Fi – EU countries.
Do Avaya provide post sales support? – No, supported through Spectralink and channels
Are products Avaya branded? – No, Spectralink branded
Are the products different from Spectralink provided? – No, but different SKU
Is Spectralink DECT available through SPP? – No, only via Spectralink channels
© 2015 Spectralink
Summary & Resources
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The Opportunity
• Thousands of customers
• Tens of thousands of sites
• Hundreds of thousands of devices?
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Spectralink DevConnect Marketplace
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Spectralink Contacts
mike moore
simon longhurst
alliances manager - NALA
alliances manager – emea & apac
office:
mobile:
e-mail:
web:
mobile:
e-mail:
web:
+1 (313) 417-3723
+1 (313) 506-2672
mike.moore@spectralink.com
www.spectralink.com
+44 (0)7979 190407
simon.longhurst@spectralink.com
www.spectralink.com
REGISTER ON OUR PARTNER PORTAL:
http://partneraccess.spectralink.com/user/register
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Questions?
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