ADMIN.
CHOC BAR
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Year 11: Graphic Products: Controlled Assessment Task
CONTENTS
Admin
Slide 2
Slide 3
Slide 4
Slide 5
Slide 6
Slide 7
Slide 8
Slide 9
Slide 10
Contents
About the CAT
Structuring annotations
Word bank (terminology)
Assess. criteria for Criterion 1
Assess. criteria for Criterion 2
Assess. criteria for Criterion 3
Assess. criteria for Criterion 4
Assess. criteria for Criterion 5
Criterion 1
Slide 12
Slide 13
Slide 14
Slide 15
Slide 16
Slide 17
Slide 18
Slide 19
Slide 20
Slide 21
Slide 22
Slide 23
Slide 24
Slide 25
Slide 26
Slide 27
Slide 28
Guidance: Task Analysis
Example: Task Analysis
Task Analysis
Guidance: Product Analysis 1
Guidance: Product Analysis 2
Example: Product Analysis
Example: Product Analysis
Example: Product Analysis
Product Analysis 1
Product Analysis 2
Product Analysis 3
Guidance: User Profile
Example: User Profile
User Profile
Guidance: Design Criteria
Example: Design Criteria
Design Criteria
Criterion 2
Slide 30
Slide 31
Slide 32
Slide 33
Slide 34
Slide 35
Slide 36
Slide 37
Slide 38
Slide 39
Slide 40
Slide 41
Criterion 4
Slide 53
Slide 53
Slide 55
Slide 56
Slide 57
Guidance: Initial Ideas
Example: Initial Ideas
Example: Initial Ideas
Example: Initial Ideas
Guidance Development
Example: Development
Example: Development
Example: Development
Example: Development
Guidance Manu. spec.
Example: Manu. spec
Manu. Spec
Criterion 3
Slide 43
Slide 44
Slide 45
Slide 46
Slide 47
Slide 48
Slide 49
Slide 50
Slide 51
Guidance: Making
Example: Record of making 1
Example: Record of making 2
Record of making 1
Record of making 2
Guidance: QA & QC
Guidance: Flowchart
Example: Flowchart
Flowchart
Guidance: Testing & Eval.
Example: Sum. evaluation
Example: Sum. evaluation
Sum. Evaluation
Sum. Evaluation
Criterion 5
Evidence throughout folder
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About the GCSE Course
GCSE course
The GCSE course consists of two units. Unit 1 involves the completion of a two hour written
examination which will test your subject knowledge in the following areas: materials and components,
design and market influences, paper engineering and manufacturing processes. Unit 2, often referred
to as the Controlled Assessment Task (CAT), involves the completion of a single design and make
activity.
The theme for the Controlled Assessment Task (CAT) is governed by a series of briefs set by the
examination board. To complete Unit 2 successfully, you must produce a 3D outcome and a
supporting design folder of no more than 20 concise A3 sheets. The mark allocation for Unit 2 is
displayed below:
The Controlled Assessment Task is divided up into five areas for assessment. Criterion 1 refers to the
investigation of the design context, in essence the ‘research’. Criterion 2 refers the designing and how
you develop your chosen idea. Criterion 3 refers to the making, the 3D outcome. Criterion 4 refers to
how you test and evaluate your work, not only at the end but throughout the whole design process.
And finally, criterion 5 looks at the quality of your communication skills, your spelling, grammar and
punctuation. Each one of these five criterions is then divided into three, four or five levels, each with
its own mark band and corresponding descriptions.
Resources available to you
Use the Technology website to help you with each section of your Controlled Assessment Task.
www.canon-slade.bolton.sch.uk/tech.htm
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ANALYLITICAL ANNOTATIONS FOR CRITERION 1 & 2
1. STATEMENT
2. CONJUNCTIONS
3. REASON(S)
Materials
The product is made from …………
The component parts are made from …………
Dimensions
The product measures …………
Manufacture
The product has been printed using …………
The product have been cut using …………
…for these reasons…
For the reasons, visit:
www.canon-slade.bolton.sch.uk/tech.htm
The product has been formed using …………
The product has has been joined using …………
The product is printed using …………
The printing effects used to enhance this product are ……
…because…
And follow the links to:
…since…
Materials
Manufacturing
Scale of production
The product has been produced using ………… production
Function
The product’s primary function is to …………
The product’s secondary functions are …………
Aesthetics
The product uses ………… fonts
The product uses ………… colours
The product uses images of …………
The layout of the surface graphics is …………
Social, cultural, environmental issues
The materials used to produce this product are …………
The products impact on society is …………
The product impacts on cultures by …………
…as…
Construction
Environment
Aesthetics
Design Issues
and
Packaging
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WOOD BANK
FUNCTION
Protect
Preserve
Promote
Packaging for transportation
Inform
Stability
Open
Close
Display
Assemble
Text
Call
Stack
Ergonomics
Anthropometrics
Dial
Hold
Warn
Navigate
Genre
Flat pack
MANUFACTURE
Off-set Lithography
Flexography
Screen Printing
Digital Printing
Gravure
Laser Printer
Inkjet printer
Laser cutter
CNC milling machine
Profile cutter
Versa camm
Drill
Lamination
Encapsulation
Embossing
Injection moulding
Vac forming
Spot colours
CMYK
Quality control
Sublimation printer
AESTHEICS
San serif font
Serif font
Impact
Harmonious colours
Primary colours
Modern
Traditional
Sleek
Form
Branding
Shape
Style
Contrasting colours
Imagery
Layout
Balance
Texture
Logo
Organic
Corporate
Clean
SOC/CULT/ECO
Cultural issues
Different religions
Signs and symbols with meanings
Imagery of other cultures
Offensive
Misunderstanding
Social issues
Parental control
Benefits society
Fairtrade
Improves quality of life
Environmental issues
Waste
Reuse
Recycle
Reduce
Refill
Renewable materials
Biodegradable materials
Lifecycle of the product
Life expectancy of the product
CAD CAM
Laser cutting
Programme
Red lines - cut
Black lines - score
X and Y axis
Profile cutter
OPAS
Registration marks
Computer Aided Design
Computer Aided Manufacture
Computer Numerical Control
CNC Milling Machine
DTP Desk Top Publishing
CNC
CAD
CAM
Versa Camm
Kiss cut
Advantages of CAD CAM
Disadvantages of CAD CAM
Accuracy
SCALE OF PROD.
One off
Highly skilled workforce
Labour intensive
Time consuming
Hand tools
Batch
Machines
Semi-skilled workforce
Mass
Low-skilled workforce
In-line manufacturing
Continuous
Huge investment in machines
One off - one produced
Batch - 2 to several thousand
Mass - thousands to millions
Continuous - never stops
Down time
Flexible manufacturing
Cell production
High volume
MATERIALS
Thermoplastic (PP, PMMA, etc.)
Grey board
Corrugated board
Solidwhite board
Paper
Recycled board
Waste
Finish
Reduce
Vinyl
Acetate
Plywood
Jelutong
Laminate
Encapsulate
Prime
Lacquer
Spray
Cellulose spray
Wet & dry
Sanding seal
INFORMATION
Ingredients
Weight
Nutritional content
E logo
Name of the product
Address details
Manufacturer’s name
Barcode
Traffic light symbols
Logo
Record label
Features
Track names
Release date
Eco logos
Packaging logos
Price
Website details
Face book and twitter details
Copyright
Terms and conditions
QUALITY CONTROL
Check material stock
Check dimensions
Registration marks
Colour bars
Bleed area
Check spelling
Check alignment
Check fit
Check quality of print
Trim marks
QC
QA
Quality Control
Quality Assurance
Customer loyalty
Check orientation
Check finish
Check function
Test with target audience
Test against design criteria
Test with peers
CONSTRUCTION
Guillotined
Perforation
Rotary cutter
Assembled
Die cutting
Gluing
Creased
Scored
Adhesive
Fastenings
Imposition
Drilled
Screwed
Counter sink
Double-sided tape
Spray mount
PVA
Multi purpose glue
Heat press
Transfer
Folded
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UNIT 2: Criterion 1: Investigating the Design Context
Criterion 1: Investigating the design context
7-8
marks
• Discrimination shown when selecting and acquiring relevant research that will promote originality in designing
• Excellent understanding and analysis of the design context
• Detailed analysis of relevant existing products or systems undertaken related to design intentions
• Comprehensive analysis of relevant and focused research undertaken
• Clear and specific design criteria identified, reflecting the analysis undertaken
• Target market identified and the intended consumer/user profiled
5-6
marks
• Good analysis of relevant products or systems undertaken
• Good analysis of relevant research and context
• Design criteria which reflects the analysis undertaken
• Target market for product has been identified
• Good understanding and analysis of the design context
3-4
marks
• Some analysis of related products or systems undertaken
• Made a superficial analysis of most of the research material and the context
• Design criteria reflects most of the analysis undertaken
• Some consideration has been taken of the likely consumer/user
• Basic understanding and analysis of the design context
0-2
marks
• Minimal analysis of other products or systems undertaken
• Provided little evidence of research and analysis of context
• Design criteria is very general and lacking in any detail
• Limited understanding of the target market/user evident
• Limited understanding or analysis of design context
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UNIT 2: Criterion 2: Development of the Design Proposal (including modelling)
Criterion 2: Development of the design proposal (including modeling)
26-32
marks
• Imaginative and innovative ideas have been developed, demonstrating creativity, flair and originality. Further developments made to take account of ongoing research
• A coherent and appropriate design strategy, with clear evidence of a planned approach, adopted throughout
• The implications of a wide range of issues including social, moral, environmental and sustainability, are taken into consideration and inform the development of the design
proposals
• Excellent development work through experimentation with a wide variety of techniques and modeling (including CAD where appropriate) in order to produce a final design
solution
• Appropriate materials/ingredients and components selected with full regard to their working properties
• Fully detailed and justified product/manufacturing specification taking full account of the analysis undertaken
19-25
marks
• Imaginative ideas demonstrating a degree of creativity, which are further developed to take account of ongoing research
• An appropriate design strategy, with evidence of planning, adopted for most aspects
• Development of design proposals take into account the main aspects relating to a variety of social, moral, environmental and sustainability issues
• Good development work achieved through working with a variety of techniques and modeling (including CAD where appropriate)
• Appropriate materials/ingredients and components selected with regard to their working properties
• Product/manufacturing specification is complete and reflects key aspects of the analysis undertaken
12-18
marks
• Design ideas show some degree of creativity and further development
• An appropriate design strategy, with some evidence of planning, adopted for some aspects
• Developments of design solutions are influenced to some extent by factors relating to social, moral, environmental and sustainability issues
• Adequate development work achieved through working with a range of techniques and modeling (including CAD where appropriate)
• Materials/ingredients and components selected with some regard to their working properties
• Product/manufacturing specification reflects most aspects of the analysis
6-11
marks
• Ideas show some variation in approach or concept
• A limited design strategy, with minimal planning, is evident
• Some consideration taken of social, moral, environmental and sustainability issue in development of design solutions
• Development work is lacking in detail but makes reference to a number of techniques and modeling (including CAD where appropriate)
• Materials/ingredients and components selected with limited regard to their working properties
• Limited product/manufacturing specification which reflects most obvious features of analysis
0-5
marks
• Ideas are lacking in imagination with minimal development or further research
• Little evidence of a logical approach being adopted, with no indication of planning
• Development work shows little consideration of social, moral, environmental and sustainability issues
• Basic development work undertaken using a limited range of techniques
• Materials/ingredients and components selected with little regard to their working properties
• Produced a simple product/manufacturing specification which is general in nature
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UNIT 2: Criterion 3: Making
Criterion 3: Making
26-32
marks
• Final outcome(s) shows a high level of making/modeling/finishing skills and accuracy
• Selected and used appropriate tools, materials and/or technologies including, where appropriate, CAM correctly, skillfully and safely
• Worked independently to produce a rigorous and demanding outcome
• Quality controls are evident throughout the project and it is clear how accuracy has been achieved
• The outcome has the potential to be commercially viable and is suitable for the target market
19-25
marks
• Final outcome shows very good level of making/modeling/finishing skills
• Selected and used appropriate tools, materials and/or technologies including,where appropriate, CAM correctly and safely
• Outcome demonstrates a high level of demand
• Quality control checks applied in the manufacture of the product
• The outcome is suitable for the target market and could be commercially viable with further development
12-18
marks
• Final outcome shows good level of making/modeling/finishing skills
• Used appropriate materials, components, equipment and processes correctly and safely (including CAM)
• Parts of outcome show high levels of demand
• Applied quality control checks broadly but superficially
• The outcome requires further development in order to be suitable for the target market
6-11
marks
• Final outcome is largely complete and represents a basic level of making/ modeling/finishing skills
• Used materials, components and equipment correctly and safely (including CAM if appropriate)
• Some aspects of outcome are demanding
• Some evidence of limited quality control applied throughout the process
• The outcome has some weaknesses which limit its suitability for the target market
0-5
marks
• Final outcome is incomplete or represents an undemanding level of making/ modeling/finishing skills
• Used materials, components and equipment safely under close supervision
• Worked with some assistance to produce outcome of limited demand
• There is limited evidence of any quality control and levels of accuracy are minimal
• The outcome has significant weaknesses which limit its suitability for the target market
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UNIT 2: Criterion 4: Testing and Evaluation
Criterion 4: Testing and evaluation
9-12
marks
• Detailed testing and evaluation as appropriate throughout the designing and making process taking account of client/user or third party opinion
• All aspects of the final outcome have been tested against the design criteria and/or the product/manufacturing specification
• Evaluate and justify the need for modifications to the product and consideration given as to how the outcome might need to be modified for commercial production
6-8
marks
• Appropriate testing and evaluation evident throughout the designing and making process
• Most aspects of the final outcome have been tested against the design criteria and/ or the product/manufacturing specification
• Evaluate and justify the need for improvements or modifications to the product
3-5
marks
• Evidence of some testing and evaluation leading to the production of the final outcome
• Some evidence of testing against the design criteria and/or the product/ manufacturing specification
• Some improvements or modifications to product suggested
0-2
marks
• Minimal testing and evaluation throughout the designing and making process
• Limited or no testing of final outcome against the design criteria and/or the product/manufacturing specification
• Limited mention of some improvements or modifications that could be made to the product
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UNIT 2: Criterion 5: Communication
Criterion 5: Communication
5-6
marks
• Design folder is focused, concise and relevant and demonstrates an appropriate selection of material for inclusion
• All decisions communicated in a clear and coherent manner with appropriate use of technical language
• The text is legible, easily understood and shows a good grasp of grammar, punctuation and spelling
3-4
marks
• Design folder shows some skill in choice of material for inclusion but includes some irrelevant content
• Most decisions communicated with some clarity and with some use of technical language
• There are a small number of errors in grammar, punctuation and spelling
0-2
marks
• Design folder shows excessive duplication of information and a lack of brevity and focus resulting in irrelevant content
• Ideas and decisions communicated at a simplistic level with a limited grasp of the concepts involved and a limited use of technical vocabulary
• Numerous errors in grammar, punctuation and spelling
CRITERION 1
RESEARCH
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Criterion 1: Investigating the Design Context (Task Analysis)
What to do first…
Like all your previous projects, the process of analysing the task or brief
is going to be the starting point for your Controlled Assessment Task.
Only when this is complete will you know what to do next.
Task Analysis
1. Graphically highlight all the words you feel are important.
2. For each keyword highlighted, construct a number of questions
using: who, when, why, what, where and how? (fig. 1)
3. If carried out well, the Task Analysis should identify what you know
and what you don’t know. Of the things you don’t know, you should
identify methods of finding this information out, weather you intend to
use a book, the internet or visit a shop. This process of investigation is
commonly referred to as ‘research’.
What sustainability issues concern CD packaging? The plastic used is a
non renewable resource and the paper will naturally come from trees. There
is research to suggest that CDs are only used once due to developments in
technology. I will research further into these issues by using the internet.
…sensitive to sustainability issues.
fig. 1
How can the sustainability issues concerning CD
packaging be improved? I intend to look at the six Rs. Using
recycled materials, reducing the amount of materials, reusing
the product, refilling the packaging, refusing to use certain
materials and issues concerning the repair of damaged
packaging. I will ask my target audience which concept is most
important to them.
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Criterion 1: Exemplar Task Analysis
What are confectionary items?
Items such as chocolate, flowers
Or any other gift item.
Who are they for?
Anyone who receives or buys
Them.
Context
What is a wholesaler?
Somebody who buys large
Amounts of goods and sells
Them on to others.
What is my point of purchase?
The outer that promotes the
Product. This will sell my product
And the design will look
professional to all.
What will the packaging look like?
It will be decided on what looks good and what
Customers think sells the best and looks nice.
Will stand out on the shelf and will be pleasing to all.
What will the packaging be made out of?
I will find out by using the internet so I know what to wrap
My chocolate in.
Who do they work for?
They work for themselves
And or other larger
Companies.
Who am I aiming my point of purchase at?
I am aiming my POP at anyone of all ages
Who likes chocolate.
What is an outer?
An extra part in the packaging.
Why is it needed?
To protect, promote and support the product.
Confectionary items are sold by the wholesaler in a package called an outer. Often this outer doubles as a point of purchase
display.
What is a manufacturer?
Why do I need a manufacturer?
Somebody who produces or So I have a product to design and sell.
Makes the product.
Design Task
What is a CCCL?
A product that is made
Why do I need a CCCL?
Because my chocolate is only to look cheaper but still
High quality.
made with 20p.
What market research do I need to do?
I will need to find out who eats chocolate
The most and what customers find
Pleasing to look at while in a shop.
Who is my priority market?
My priority market would be whoever
Wants to buy and eat my chocolate.
A luxury chocolate manufacturer feels the need to break into the cheaper counter confectionary line. It plans to market a
confectionary item to be named by you. It will cost 20p and will be a solid geometric shape; it will be marketed directly on the
shop counter from a point of purchase box. Design and make the wrapper, the point of purchase box and model the product in
a suitable material to fit the wrapper. All the items need to be full size.
What suitable materials are needed?
Paper will be needed for the chocolate
Wrapper and for the point of purchase I
Will use duplex boar.
Why are these materials needed?
So the product will last and be easy to
make and design on.
What will my colour scheme be?
It will be bright and contrasting, it will
Stand out from the rest on the shelf.
How do I decide what the packaging looks like?
I will do some research and depending on what people
like best I will decide my final product.
What is my price range?
This will consist on the amount needed
To produce the packaging and display.
How much will it cost?
The product will cost 20p.
What will the wrapper be made from?
The wrapper will be made from paper.
Why do I need a wrapper?
So the chocolate will last longer
and be cleaner.
How will it be made?
I will make the chocolate bar by using CNC
with gelutong.
What will it be called?
I will think of a few different names and then ask the public
what they think sounds the best and then choose from that.
What is the basic shape of my chocolate bar?
It will be the classic bar, about 2 centimetres thick
And about 10-15 centimetres long.
What is a SGS?
A shape such as a square or triangle.
CORPORATE TITLE HERE
TASK 1
Context
Environmental issues are becoming more and more important in our throw away society. Companies are taxed on the waste that they produce that is not
recycled.
Design Task
‘RECYCLAPHONE’ a company who are environmentally aware and specialise in recycling and marketing mobile phones need to promote their product.
Design, prototype and packaging a block foam mobile phone. The phone must be packaged for its safety and security and be presented with promotional
material ready for launch to the public.
TASK 2
Context
Promotion is important for a new product or an event.
Design Task
A group of students in your school have formed a band and want to complete a set of publicity material for their future events. The set must include at least a
four fold CD case with CD and relevant information and an item, which incorporates a smart material.
TASK 3
Context
Books that contain movement are now found in most book stores. They can be a source of pleasure to the readers.
Design Task
Design and make a book containing kinetic spreads that will enlighten its readers. The book must be produced in A5 size, either in landscape or portrait.
TASK 4
Context
Confectionary items are sold by the wholesaler in a package called an outer. Often this outer doubles as a point of purchase display.
Design Task
A luxury chocolate manufacturer feels the need to break into the cheaper counter confectionary line. It plans to market a confectionary item to be named by
you. It will cost 20p and will be a solid geometric shape; it will be marketed directly on the shop counter from a point of purchase box. Design and make the
wrapper, the point of purchase box and model the product in a suitable material to fit the wrapper. All the items need to be full size.
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Criterion 1: Investigating the Design Context (Product Analysis)
What to do next…
When you have completed the Task Analysis, you should have
identified areas for investigation (research). This investigation should
include analysing some existing products (Product Analysis) and
investigating the potential market for for the product (User Profile).
Product Analysis
1. If possible, dissemble an existing product and take several
photographs of it (avoid getting some thing off the internet).
2. Start to analyse and annotate the product using the headings found
on the slides.
3. When annotating, never provide just a statement. E.g. The CD
sleeve has been printed using Off-set Lithography. Always provide a
statement followed by a suggestion or a reason. E.g. The CD sleeve
has been printed using Off-set Lithography because this is very fast
and the quality is very good.
4. How do you know what to suggest or how do you know what reason
to provide? Well in the past, you could always ask your teacher (as a
source of research), not anymore! That’s the ‘investigation’ part of the
task. You have to find out.
5. Most of the information you need can be found on the school website,
www.canon-slade.bolton.sch.uk/tech.htm. If you can’t find it there,
then you can use the coursework books in school or even go to the
library. IMPORTANT. Any sources used should be noted on each slide.
6. Remember, make the sheets concise. Maximum point size of 12;
Always use sub headings for your annotations; always use bullet points
(get straight to the point), think about the visual impact of each sheet
after all you are design students! Finally, check your spelling, grammar
and punctuation.
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Criterion 1: Investigating the Design Context (Product Analysis)
Function
• Comment on what you feel are the principle functions of the product.
• How well does the design of the product achieve these principles?
• What could be done to improve them?
• What about the ergonomics of the product?
Aesthetics (11)
What does the product look like? Consider:
• The colours used: colour psychology and colour combinations. Why
has the designer chosen these colours?
• The layout: how is the information positioned in relation to each other?
Is it balanced, cluttered or confusing?
• The style: try to describe the product’s style. Is it traditional, old
fashioned, sleek, classical, modern, grunge, calming, decorative,
distressed, industrial or minimal?
• The imagery used: comment on the style and choice of the imagery
used. Why has the designer chosen them?
• The texture used: comment on the textures used. Is it rough in one
part and smooth on another, if so, why?
• The proportions used: Is the product symmetrical or asymmetrical?
Manufacturing (8)
• Printing: which method of printing has been used and WHY?
• Colours: how many colours have been used and how can you tell?
• Printing effects: which printing effects have been applied and WHY?
• Construction Methods: how has the product been put together?
• Plastic foming: how has the product been made? How can you tell?
User Profile
• Who is the product aimed at?
• What do they think of the product?
• What do they think about it’s function, aesthetics, materials, size, etc?
Good and bad points
• Draw up a table of positive and negative aspects of the product.
• These points should form the basis for your ‘design criteria’.
Safety
• Is the product safe to use? Are there any areas for improvement?
• Are there any lose parts or sharp edges?
• Does the product display any safety standards, such as the kite mark?
Information (14 & 10.5)
• What information is included on the product and WHY?
• Be comprehensive. Look for: titles, barcodes, signs and symbols,
address details, logos, diagrams, eco logos, keys, diagrams, etc.
Social, moral, environmental and sustainability issues (10)
• What considerations have the designers and manufacturers made
regarding the social, moral, environmental and sustainability implication
of the product?
Dimensions
• Measure all aspects/components of the product in millimetres.
For example:
- Is there a parental advisory sticker on the CD sleeve because the lyrics
may cause offence?
- Is the card or board recyclable or does the company make contributions
to the cost of recycling?
- What impact has the product had on society?
- What is the life expectancy of the product?
- Has the product had a positive or negative impact on society?
- Are the materials used renewable or non renewable?
- Are there more sustainable alternatives available?
Scale of Production (8.5)
• Has the product been manufactured using one off, batch or mass
production? WHY?
Materials (7)
• Which materials have been used to produce the product?
• You must state why the designers have chosen that particular material.
PRODUCT ANYLASIS 1
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Criterion 1: Exemplar Product Analysis (Packaging)
INFORMATON
FUNCTION
Information on the front of the packaging includes
the brand which is Tesco and also the traffic light
system which is used to speed up the interpretation
of nutritional information, using colour psychology
such as red and blues to indicate the weight in
grams and per cent of guideline daily amount of that
nutritional value. Also included is the weight, in this
case 125g which is roughly the weight of the
product. On the back of the packaging is: A
description of the product, Allergy advice,
Ingredients, Nutrition and additional information.
Also on the back of the packaging is the barcode
and best before date.
The function of this packaging is to preserve the food inside fresh and edible for when the
consumer purchases it. It also prevents the product from being damaged. The packaging
also promotes what is within the packet, through images and text, as well as advertising
the brand name. It shows the viewer what the nutritional value is which is clearly
displayed on the front. The packaging in terms of transportation could be difficult because
this product does not have a definitive shape due to its flexibility.
MATERIALS
The only material that has been used is Low Density Polyethylene
which is a flexible plastic. The manufacturer has chosen to use this
material because it is thin, flexible and has a good chemical resistance
and is available in a variety of colours and because of its flexibility it
means less space can be used compared to a oblong box for example.
LDPE is commonly used for various containers, dispensing bottles,
wash bottles, tubing, plastic bags for computer components as well as
many other uses. They have also used it to keep the product dry and
crisp and free from contamination. This product needs to be kept in a
dry environment and at a low temperature because of the chocolate
which may melt.
SOCIAL, CULTERAL AND ENVIROMENTAL
ISSUES
After the LDPE products are dropped off at a recycling
centre, the recycling company melts the plastic. After
putting the LDPE under heat, the material is formed into
thin plastic sheets, which the recycling company then
sells to manufacturers. This means that LDPE can be
recycled and can therefore have positive environmental
effects. As mentioned before LDPE has many uses,
therefore has been integrated into society quite well and
despite competition from other Plastics, LDPE remains
an important plastic.
I think the problem is that producing LDPE for many
years to come will not be sustainable because oil
reserves will run out, so the manufacturers will have to
start consider alternatives to LDPE. As for the actual
product’s effect and purpose in society, this is a
chocolate covered biscuit and could be considered
unhealthy in large amounts. The shelf life is about 6
months to a year, so it has to sell in less time than that.
CONSTRUCTION METHODS
This plastic packaging has either been
constructed using a die or has been cut from
large plastic sheets with a guillotine to get the
required shape. It has then been glued along the
sides to hold it in place.
AESTHETICS
The colour of the packaging is mainly purple, dark and lighter versions,
purple indicates royalty, extravagance, luxury. The various information
included on the packaging has colours such as: pink, yellow, orange, blue,
white, black, green, brown. The overall aesthetics is quite modern, but I
feel this packaging is aimed at a younger target audience because of the
“fun” text, it also lacks the elegance or luxury that an adult targeted
packaging would include.
MANUFACTURE
The printing method that has been used
is flexography because of its ability to
print onto various materials, print on low
grade materials, is a quick method of
printing and can print in multiple colours.
The disadvantages of flexography is that
the rubber plates can wear out and also
the quality of print isn’t as good as some
other printing methods. This printing
method is relatively low cost.
LAYOUT
DIMENSIONS Height: 195mm Width:
85mm Depth : (MAX) 63mm
The layout consists of the manufacturers logo, which is Tesco, a well
known supermarket. and then all other information falls below that. Such
as product name , description of the product and nutritional values. The
brand who produce the product have their name at the top, probably to
again advertise who the company are and to make the consumer aware
that this product is produced by them
IMAGERY
COLOURS USED
There are 5 colours all together,
CYMK has been used for the
majority of the product, but for the
upper part of the packaging a spot
colour has been used which is the
dark purple.
The only imagery used is that of the chocolate biscuits, to show what they
look like and also to advertise what they are selling, to give the consumer
a better idea of what they are buying. There is a traffic light system on the
front which indicates the health aspect of the product, with the colours of
blue, pink, green and yellow, along with the per cent of the GDA and
amount of each heading. The text used on this packaging is in bubble
writing, this could be to indicate the product is fun or light-hearted and
possibly attract a younger target audience.
designtechnology
Criterion 1: Exemplar Product Analysis (Point of Purchase box)
FUNCTION
This packaging has many functions
such as being a Point of Purchase
Display of which its whole purpose is
to advertise and promote the product
that the manufacturers are trying to
sell. Its function is also to protect and
preserve the products inside the box.
Another main function of this
packaging is to house the small
products which it is advertising inside .
Finally this packaging is used to
transport the products within. With it
being oblong in shape it means the
boxes can easily slot together and so
tit means more units can be
transported at once.
INFORMATON
This product is promoting ‘Gogo’s
Crazy Bones’ which is a children's toy.
On the main faces of the packaging
(Front and top) there is the
manufacturers name (Magic Box Inc,)
as well as the product name. The
packaging also states there is a
collection of 80 toys to collect. On the
rear of the packaging is the
manufacturers address and contact
details. There are also some logos that
provide information such as age limits
(0-3 years old should not use) for
safety reasons, there is also the CE
logo and recycling logo. Also on the
back is the price for the UK (99p) and
price for Spain (1 €). This particular
packaging is a Point of Purchase
display and will house so many units
of the product it is containing. The
target audience for this product is
young children.
MATERIALS
The main material that has been used
is Duplex board, where one side is
bleached and coated for printing and
the other side is left unbleached. This is
less expensive than having both sides
bleached (White board) and would be
pointless anyway, as only one side
needs to be printed on. It is also
available in a variety of weights and
sizes. It is commonly used for food
packaging, but has other uses too.
Duplex board can be recycled, broken
down and be created in Duplex board
again.
AESTHETICS
The main background colour used for this packaging is red, but many other colours such
as: Black, Yellow, White, Blue, Green, Purple, and Orange have been used. This colour
psychology behind this product is about catching the eye and gaining the attention of the
target audience. The colours used are bright and bold and are supposed to be fun and
playful. The product is a Point of Purchase Display and in its closed form is oblong in
shape, which is ideal for transport.
LAYOUT
The layout consists of the manufacturers logo, displayed on every side of the packaging
which is Magic Box Int. There is then other information such as product name which is
Gogo’s Crazy Bones. The brand who produce the product have their name on every side,
probably to again at every opportunity advertise who the company are and to make the
consumer aware that this product is produced by them.
MANUFACTURE
The printing method that has been
used is offset lithography because of
its ability to print onto various
materials, has a very high quality of
print, is a fast method of printing and
is the overall most cost effective
method of printing. The
disadvantages of offset lithography
are that it needs a relatively large
print to be cost effective. This method
can print (1,000 off to 1,000,000 off)
so is ideal for POS displays.
COLOURS USED
There have many colours that have
been used including CYMK and
various spot colours, due to the
complexity of colours on the display.
CONSTRUCTION METHODS
This Duplex board has been
IMAGERY
bleached and cleaned on one side for
There is a lot of imagery used on the Point of Purchase Display, to do exactly what it has
been created for, to advertise and promote exactly what the consumer is looking at. There printing, it has then been printed onto
are various images of the actual product toy itself all over the packaging, again to show the and then cut using either a die as this
POS display is created using a net,
consumer the different types of toy (80 in all) that you may get if you purchased one. The
therefore the die will create the shape
text is quite modern in style and is in bright bold colours so it really grabs the consumer’s
attention. Even the background which is red in colour is patterned throughout with a lighter and the will scored and folded. Also,
shade of that red. Overall the imagery that has been used is very complex and busy, to sell perforation has been used on the top
of the box, so it is easy to assemble
itself to the target audience.
as and Point of Purchase Display.
SCALE OF PRODUCTION
The scale of production that has been used is Mass production because the unit cost is
low, it requires relatively unskilled workers and can produce thousands to millions of units.
SOCIAL, CULTERAL AND ENVIROMENTAL
ISSUES
Duplex board can be recycled by being broken
down into pulp, cleaned and then flattened by
rollers and created into other types of board.
Duplex board is used a lot in society and has
uses such as food packaging (Cereal boxes
etc.) and also for general use boxes or nets as
this is.
designtechnology
Criterion 1: Exemplar Product Analysis (Packaging)
AESTHETICS
The main background colour used for this packaging is dark brown, but many other colours such
Red, Orange, Black and White have been used. This colour psychology behind this product is
about catching the eye and gaining the attention of the target audience as well as to suggest
luxury and also the fact that Gold and Brown colours have been used, this could relate to the
colours of the sweet itself. The word “Rolo” itself is very bright, and is contrasting against it’s
dark background. The packaging itself when flat is rectangular in shape, but is folded around the
Rolo sweets, so ends up cylindrical.
INFORMATON
This product is the confectionary item
"Rolo” which are individual chocolate
and caramel sweets. They are
manufactured by Nestle, a well known
brand when it comes to confectionary.
Information includes the
Manufacturers name as well as the
product name. There is also the weight
(52g) and the amount of Calories per 5
rolo’s and the GDA percentage. On
the back of the packaging are the
ingredients and further nutritional
information (in various languages) as
well as details concerning Nestle.
There is also the bar code and
recycling logos. The target audience
for this product is most likely all ages,
it neither suggests a young or old
target audience.
MATERIALS
The main material that has been used
is paper, with one side that has been
glossed over after printing. This has
been used because it is fairly cheap to
produce in mass sheets and can be
recycled. Not many other confectionary
products similar to Rolo use paper, thin
plastic is more commonly used.
Underneath the outer paper packaging
is a thin piece of foil, to preserve the
food within.
LAYOUT
The layout of the packaging is dominated by the Product name which takes up a lot of the “front”
of the packaging to the left of the product name is the Nestle logo, which is integrated into the
Rolo House style of red, white and orange. All other information is displayed on the back of the
wrapper, but keeps the colours of browns, gold's and orange and black. The size of all other font
apart from the product name is very small and could be difficult to see for some people.
IMAGERY
There is very little imagery that has been used on the product, the name “Rolo” is presented in a
bubbly sort of manner, with bright attractive colours, on the back is the Nestle logo. There is also
some other logos such as recycling and the “e” logo and the weight of the product.
MANUFACTURE
The printing method that has been used is offset lithography because of its ability to
print onto various materials, in this case paper, has a very high quality of print, is a fast
method of printing and is the overall most cost effective method of printing. The
disadvantages of offset lithography are that it needs a relatively large print to be cost
effective. This method can print (1,000 off to 1,000,000 off) As these Rolo’s are
produced in Mass, it is ideal to use offset lithography.
COLOURS USED
There have many colours that have been used including CYMK and spot colours such
as the dark brown background.
CONSTRUCTION METHODS
The paper will have been printed onto, probably on large sheets, then cut out using a
guillotine, to the desired shape which is rectangular. There is also an inner piece of foil
which is cut slightly larger than the paper packaging because it had to be folded at each
end. The paper packaging is then rolled around the product and lightly glued where
both end meet.
SCALE OF PRODUCTION
The scale of production that has been used
is Mass production because the unit cost is
low, it requires relatively unskilled workers
and can produce thousands to millions of
units. With Rolo being such a popular
product, mass production would be the only
cost effective way of producing so much of
the packaging.
FUNCTION
This main function of the packaging is
to protect and preserve the product
within. There is a gold foil underneath
the outer paper packaging to preserve
the chocolate within. This packaging
also promotes the product “Rolo”
which has the largest amount of space
taken up by its text. As for packaging
for transport, I assume they come in
boxes specifically used for transporting
the products.
SOCIAL, CULTERAL AND ENVIROMENTAL ISSUES
Paper can be recycled by being broken down into pulp, cleaned and then flattened by
rollers and created into other paper types. Paper is extremely common in society and is
used for a vast amount of things. After around 7 times of being recycled the fibres in paper
break down that much, they are useless for further use.
CORPORATE TITLE HERE
Scale of Production
Dimensions
Information
Function
PHOTO
HERE
Aesthetics
• Colour
PHOTO HERE
• Layout
• Style
Manufacture
PHOTO HERE
• Printing
• Imagery
• Colours used
• Printing effects
Materials
• Construction Methods
Social, cultural and environmental issues
IMAGE OF
MATERIALS
PHOTO HERE
• Plastic forming methods
IMAGE OF
PRINTING
CORPORATE TITLE HERE
Scale of Production
Dimensions
Information
Function
PHOTO
HERE
Aesthetics
• Colour
PHOTO HERE
• Layout
• Style
Manufacture
PHOTO HERE
• Printing
• Imagery
• Colours used
• Printing effects
Materials
• Construction Methods
Social, cultural and environmental issues
IMAGE OF
MATERIALS
PHOTO HERE
• Plastic forming methods
IMAGE OF
PRINTING
CORPORATE TITLE HERE
Scale of Production
Dimensions
Information
Function
PHOTO
HERE
Aesthetics
• Colour
PHOTO HERE
• Layout
• Style
Manufacture
PHOTO HERE
• Printing
• Imagery
• Colours used
• Printing effects
Materials
• Construction Methods
Social, cultural and environmental issues
IMAGE OF
MATERIALS
PHOTO HERE
• Plastic forming methods
IMAGE OF
PRINTING
designtechnology
Criterion 1: Investigating the Design Context (User Profile)
How do I investigate the potential market?
Even the most successful products produced aren’t aimed at everyone
in the world (the market). You need to identify who the ‘target
audience’ is for your product(s) and what are their needs (profiling
them). To find this out, you’ll have to ask them!
User Profile
Firstly, design a series of questions to ask your target audience. These
could range from, how they want the product to look (aesthetics); what
information to include and how they’d like the product to perform
(function).
Try and use closed questions. These are much easier to produce
results from. E.g. Which combination of colours do you think would best
suit the image of a school rock band? A) Primary colours B) Dark
colours C) Harmonious colours or D) Bright colours.
Analyse the results from your profiling. What are your findings?
Remember these findings should influence the content of the ‘design
criteria and ultimately, your design ideas.
designtechnology
Criterion 1: Exemplar Questionnaire, results and analysis of the results
1.
10
10
9
9
2.
8
7
6
1. How much imagery would you like to be on the packaging?
A) None
B) 1 picture
C) 2-3 pictures
D) More than 3
4
4
3
3
2
2
1
1
0
A
C) Wide Latin
D) Script MT Bold
The survey showed that A) Comic Sans MS was the most popular because it is smooth and the most
modern so people will like it more.
A
B
C
D
5
0
2. Which style font do you prefer?
A) Comic Sans MS
B) Bell Gothic Std Black
7
6
A
B
C
D
5
The most popular choice is C) 2-3 pictures as most of the people I surveyed thought that 2-3 would be
best as it gives you something to look at instead of a blank and writing filed wrapper.
8
C
C
D
A
C
C
D
10
3.
4.
9
8
10
9
8
7
7
6
3. What arrangement of colours would you prefer?
A) Harmonious (similar) B) Contrasting (Opposite)
C) Primary (Red, Yellow, Blue)
D) Black and white
6
A
B
C
D
5
4
A
B
C
D
5
4
3
3
The best arrangement of colours was B) Contrasting. I think this was so, because contrasting colours
stand out from each other and from the rest of the other product on the shelf.
2
2
1
1
0
A
C
C
0
D
A
4. What should the background be like?
A) Bright
B) Dark
C) Empty
5.
D) Full
6.
9
8
The background will be A) Bright as it will draw customers in and they will be attracted to my wrapper so
they will buy the product.
5. Which wrapper would you prefer?
A) Paper
B) Duplex Board (point of purchase)
10
7
D) Plastic (Haribo wrapper)
The preferred choice of wrapper was A) Paper because it is easy to open and keeps to chocolate secure.
4
I found that people wanted B) 2 smaller bars so they could get more for their money and they wouldn’t
spend as mush.
7.
4
2
1
1
0
C
C
D
A
10
8.
9
8
7
D) Plain
D) Plain was the most wanted choice as not all people like different fillings. More people like ordinary
chocolate than filled chocolate.
D
10
9
8
A
B
C
D
5
4
3
3
2
2
1
1
0
A
C) Strawberry
C
6
A
B
C
D
0
8. What filling would you like?
A) Mint
B) Orange
C
7
4
There was a joint vote on B) White and D) Mixed, I will decide myself after doing some market research
which sells better.
A
B
C
D
5
3
5
D) Mixed
8
2
6
7. What type of chocolate would you like?
A) Milk
B) White
C) Dark
9
3
A
D) 4 small bars
D
6
A
B
C
D
0
6. How many bars would you like in one product?
A) 1 bar
B) 2 smaller bars
C) 3 medium sized bars
C
7
6
5
C) Cardboard
C
10
C
C
D
A
C
C
D
In conclusion the results given I found out that the best chocolate bar I could make will
have 2 bars, be plain filled with white chocolate. The wrapper will have 2-3 pictures with
the Comic Sans MS font, I will use contrasting colours and the background will be light.
The wrapper will be made out of paper.
CORPORATE TITLE HERE: USER PROFILE
designtechnology
Criterion 1: Investigating the Design Context
What is the design criteria?
The design criteria describes the restrictions and possibilities for the
intended product. It is normally presented in a bullet point list and
focuses on a number of areas, such as: the appearance of the product
(aesthetics) and what the product needs to do (function).
What to do.
1. The list should be in bullet point format.
2. Each point should be accompanied by a small sentence explaining
the importance of the point.
3. All ideas and developments should aim to meet the design criteria.
4. Include points to describe all of the following:
Function:
What the product has to do.
Aesthetics:
A description of how it should look, considering: colour, font styles,
imagery and layout.
Dimensions:
Details of sizes.
Information:
What information needs to be included, such as: logos, titles,
lyrics, track names, etc.
designtechnology
Criterion 1: Exemplar Design criteria
My chocolate bar may meet the following points:
Function
Must preserve the chocolate in the wrapper
This is so it doesn’t melt and is edible to eat.
Must protect so the chocolate
So it doesn’t brake, melt or get damaged otherwise the consumer will not buy it.
Must promote the product
So the consumer will see it and want to buy it.
This will increase sales and business.
Must be packaged for transport
This will enable the product to be transported
safely and securely to the point of distribution.
Must inform the customer
The product must inform the consumer of a
variety of items - such as, the weight, the
ingredients, the best before date, etc.
Aesthetics
I will aim to use bright / primary colours
These were the colour descriptions chosen by
my target audience - hopefully they will attract
the target market
Dimensions
Information
The bar will be approx. 100 x 40 x 20
The bar must include the following types of
information:
Size of wrapper
This will be dictated by the size of the bar.
•Name of the product
•Name of the manufacturer
I will aim to include a friendly looking font
This category was chosen by my target
audience when asked.
I will aim to include 2-3 friendly pictures
possibly in a cartoon style
This was the style and category of imagery
chosen by my target audience for the surface
graphics.
Point of purchase
The size of the POP box will be determined by
the size of the bar and the quantity which
needs to contained.
•The weight of the product
•The ingredients of the product
•The address details of the company
•The E logo
•A barcode
•The traffic light symbols
•The best before date
•Environmental logos
•Nutritional values
CORPORATE TITLE HERE: DESIGN CRITERIA
My ????? may meet the following points:
Function
Aesthetics
Dimensions
Information
Point 1
Point 1
Point 1
Point 1
Justifying sentence
Justifying sentence
Justifying sentence
Justifying sentence
Point 2
Point 2
Point 2
Point 2
Justifying sentence
Justifying sentence
Justifying sentence
Justifying sentence
Point 3
Point 3
Point 3
Point 3
Justifying sentence
Justifying sentence
Justifying sentence
Justifying sentence
Point 4
Point 4
Point 4
Point 4
Justifying sentence
Justifying sentence
Justifying sentence
Justifying sentence
Point 5
Point 5
Point 5
Point 5
Justifying sentence
Justifying sentence
Justifying sentence
Justifying sentence
Point 6
Point 6
Point 6
Point 6
Justifying sentence
Justifying sentence
Justifying sentence
Justifying sentence
Etc.
Etc.
Etc.
Etc.
CRITERION 2
IDEAS & DEV.
designtechnology
Criterion 2: Development of the Design Proposal (including modelling) (Initial ideas)
Initial Ideas
The first part of this section is to generate a wide range of ‘initial ideas’.
These should be your initial thoughts to solving the design problem –
speed is key in this section, otherwise you might forget a really good
idea whilst you are spending an eternity just getting your 30 degree
lines just right.
Be as creative and original as us can. Look for inspiration from the
design books, posters and magazines in the classroom. If you’re still
struggling, try generating a spider diagram using words associated with
the design brief, such as, the name of the band or the theme of your
pop-up book (see example on page 25).
What to do
1. Produce a range of original and creative ideas
2. Try using a ‘word map’ to help broaden your ideas.
What to do cont.
7. Demonstrate a good grasp of grammar, punctuation and spelling.
8. Show off your technical language of the subject in your annotations.
9. Use arrows to indicate particular areas of importance.
10. Make sure each sheet in concise with little white space.
11. When designing always consider:
• the social, moral, environmental and sustainability of each idea
• the aesthetics (colour, font styles, layout and imagery)
• the function (how it works)
• the materials (what are the properties of the materials)
How do I show off my technical language?
Analyse and annotate all your ideas. Use exactly the same headings you
used to compile a concise and detailed product analysis.
3. All the ideas must aim to meet your design criteria.
4. Test all your ideas against this design criteria.
5. Consult your target audience, what are their thought on the ideas?
6. Show off your graphical communication skills, consider using:
• One point perspective
• Two point perspective
• Isometric crating
• Schematic drawings
• Enlargements
• Cross-sections
• Exploded view
• Rendering or hatching techniques
• Thick and thin line technique
The headings should include:
• Function
• Ergonomics
• Aesthetics
• Information
• Dimensions
• Materials
• Target Audience’s thoughts
• Safety
• Social, moral, environmental and sustainability issues
• Testing against the design criteria
designtechnology
Criterion 2: Exemplar Initial ideas: Chocolate bar’s shape
designtechnology
Criterion 2: Exemplar Initial ideas: Surface graphics and the packaging of the bar
designtechnology
Criterion 2: Exemplar Initial ideas: Point of Purchase box
designtechnology
Criterion 2: Development of the Design Proposal (including modelling) (Development)
What is the development stage?
Once your target audience has decided on an initial idea, you can
begin to develop it further. This is when your design should start to
really take shape. The development section is the largest and most
important part of the Design Process (it’s where all the
experimentation and working out takes place).
What should I be doing in the development section?
1. Still aim for originality & creativity in your developments.
2. Your development should include sketches, CAD, and models.
What should I be doing in the development section? Cont.
Show off your graphical communication skills:
• Isometric crating, one and two point perspective
• Schematic drawings, Enlargements and Cross-sections
• Exploded views, rendering, hatching
• Thick and thin line technique and 3rd angle orthographic projection
• CAD: Photoshop, 2D Design, Illustrator, Office, SolidWorks, etc.
How do I show off my technical language?
Analyse and annotate all your ideas. Use exactly the same headings
you used to compile a concise and detailed product analysis.
3. Model and prototype, using card, paper, Styrofoam, etc.
4. Always photograph your models and include them in your folder.
5. When designing always consider:
• the social, moral, environmental & sustainability of each
development
• the aesthetics (colour, font styles, layout and imagery)
• the function (how it works)
• the materials (what are the properties of the materials)
• the parts needed (how will each part help)
6. Make sure each sheet in concise with little white space.
7. Analyse and annotate all your ideas.
8. Use exactly the same headings you used in your product analysis.
9. All the developments must aim to meet your design criteria.
10. Test your ideas against this design criteria & with your target
audience, what are their thoughts.
The headings should include:
• Function
• Ergonomics
• Aesthetics
• Information
• Dimensions
• Materials
• Target Audience’s thoughts
• Safety
• Social, moral, environmental and sustainability issues
• Testing against the design criteria
designtechnology
Criterion 2: Exemplar Development: Bar
designtechnology
Criterion 2: Exemplar Development: Packaging for the bar
designtechnology
Criterion 2: Exemplar Development: Surface graphics
designtechnology
Criterion 1: Exemplar Development: Point of Purchase box
designtechnology
Criterion 2: Development of the Design Proposal (including modelling) (Manufacturing Spec)
What’s a product/ / manufacturing speciation?
The manufacturing specification comes at the end of the development
phase, but before you start making the final outcomes. Like the ‘design
criteria’, it should be presented in a series of bullet point statements
and should explain exactly how to make the final product, hence the
name ‘manufacturing specification’.
Include points to describe all of the following:
Materials: what will each part be made from & how much material
is needed?
Dimensions:: precise measurements for each part in millimeters?
Tolerances: the maximum and minimum size each part can be.
Quality Control: what needs to be checked & how and when to
check it.
Construction: explain exactly how each part will be made.
Cost: how much will each part cost and detail any other costs
involved.
designtechnology
Criterion 2: Exemplar Manufacturing Specification for the chocolate bar wrapper
In school
Materials
•
The wrapper will be made
from 80gsm paper
•
This provides a good surface
to print onto and it can be cut
and folded easily
Dimensions
•
•
Manufacture
QC
The wrapper must hold the
bar which measures 40 x 20
x 95
•
This is the product the
packaging is design to hold
preserve and promote
•
This is fast and good quality
•
The wrapper will be cut and
folded by hand
•
The bar is an awkward shape
-so manipulation by hand is
the best method
•
I want the product to look like
a quality product
•
I will check the design and
dimensions of the net
•
To ensure it cuts correctly and
fits the bar
•
•
•
The wrapper will be printed
in CMYK using a laser
printer
The edges will be cut using
a pair of serrated scissors
•
I will check the spelling of
the surface graphics
•
This will provided the jagged
edges found on professional
produced bars
Fabrication & Finish
•
It looks very unprofessional if
words are spelt incorrectly
I will assemble the net
using multi-purpose
adhesive
•
I will check the quality of
the printed surface graphics
This is strong when dry but
does not set instantly
•
I may apply a transparent
plastic laminated to the
surface of the paper
•
This will protect and possibly
enhance the appearance of
the product
Commercially
Materials
Dimensions
•
The wrapper would be made
from a plastic film possibly HDPE or LDPE
•
The wrapper must hold the
bar which measures 40 x 20
x 95
•
This material would preserve
the chocolate inside and
provide a relatively good
surface to print onto
•
This is the product the
packaging is design to hold
preserve and promote
Manufacture
QC
Fabrication & Finish
•
The wrapper would be
printed using flexography
•
Colour bars would be
included
•
The surface of the plastic
would be varnished
•
This is a printing process
suitable for printing onto low
grade materials
•
This would enable colour
consistency in the printed job
•
•
•
The wrapper would be
guillotined
A bleed area would be
included
This will protect and enhance
the presentation of the
packaging
•
•
This provides a quick method
of trimming the edges to size
The wrapper would be
joined using a non-toxic
adhesive or friction welded
•
Both methods provide an air
tight seal for the product
inside
•
This will provide a tolerance
for the trimming process
•
Registration marks would
be used
•
This will ensure each plate is
aligned when printing
designtechnology
Criterion 2: Exemplar Manufacturing Specification for a 4 fold CD packaging
In school
Materials
•
•
The 4 fold CD packaging
will be made from
solidwhite board
This provides a good surface
to print onto and it can be cut
and folded
Dimensions
•
•
The 4 fold CD must hold
one compact disc
measuring 120 mm in
diametre
This is the product the
packaging is design to hold
and protect
Manufacture
•
•
•
•
The 4 fold CD packaging
will be printed using a
laser printer in CMYK
This is the only printer in
school capable of printing
onto to board
The 4 fold CD packaging
will be cut and scored
using a profile cutter
This process is very accurate
and leaves a good finish
QC
Fabrication &
Finish
•
I will check the spelling of
the surface graphics
•
It looks unprofessional if
words are spelt incorrectly
•
I will check the quality of
the printed surface
graphics
This is strong when dry but
does not set instantly allowing
movement for alignment
•
I want the product to look like
a quality product
I will apply a holographic
to the surface graphics
•
This will show the authenticity
of the product
•
•
•
I will check the design and
dimensions of the net
•
To ensure it cuts correctly and
fits the CD
•
I will assemble the net
using multi-purpose
adhesive
Commercially
Materials
•
The 4 fold CD packaging
would be made from
solidwhite board
•
This provides a good surface
to print onto and it can be cut
and folded
Dimensions
•
•
The 4 fold CD must hold
one compact disc
measuring 120 mm in
diametre
This is the product the
packaging is design to hold
and protect
Manufacture
•
The 4 fold CD packaging
would be printed using
offset-lithography
•
This is fast, widely available
and is very good quality
•
The net would be cut and
folded using a bespoke die
•
This process is relatively fast but more importantly every
net will be the same
QC
•
Colour bars would be
included
•
This would enable colour
consistency in the printed job
•
A bleed area would be
included
•
This would provide a
tolerance for the die cutting
process
•
Registration marks would
be used
•
This would ensure each plate
is aligned when printing
•
Fabrication &
Finish
The surface of the
solidwhite board would be
varnished with a satin
finish
•
This would protect and
enhance the presentation of
the packaging
•
The net would be
assembled using a multipurpose adhesive
•
This is strong when dry but
does not set instantly
CORPORATE TITLE HERE
In school
Materials
Dimensions
Manufacture
QC
Fabrication & Finish
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Materials
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Manufacture
QC
Fabrication & Finish
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CRITERION 3
MAKING
designtechnology
Criterion 2: Making
Making
Most of the marks for this section are achieved by making a 3D
outcome. You should be aiming to show a high level of making and
modelling skills. For example: is the product folded correctly; do the
edges line up; has it been neatly cut; does it fit together and are there
any gaps? However, some of the marks for this section can be picked
up in your portfolio.
How can I pickup marks for making in my portfolio?
Record the making process using photographs and annotations. For
example:
What tools have you used and why?
Craft knife, safety rule, slot punch, etc.
Which materials have you used and why?
Able to print on to it, rigid, flexible or can be easily cut.
What technologies have you used and why?
Laser cutter, OPAS, milling machine, 3D Printer
(Very important – you must explain the process of using them)
How do I build Quality Control checks into my making?
Nearly all products produced on a commercial level will need checks in
place to ensure a quality product is produced every time. Refer to the
next two slides for guidance.
Help?
You are awarded marks for working independently and how you have
solved designing and manufacturing problems. Think about what you
have done in year 10 and in year 9.
Finally
Does the final product look professional and is it suitable for the target
audience (how do you know have you asked them)?
designtechnology
Criterion 3: Exemplar Record of Making
CAD CAM
To make the model - I first designed it using
CAD in a program call SolidWorks. I then
saved the design as an STL file. This was then
opened on the PC controlling the CNC milling
machine. Whilst the file was open on this
machine - I programmed the machine - altering
settings for the size of the material, the tool
size, depth of cut and the pass over rate.The
CNC milling then milled out the design from the
block of jeluting. The machine has a self-centre
vice. This enable me to flip the material and
machine the other half of the design - marking
a completed product
Materials
To make the finished model - I
used Jelutong. This is a
hardwood with a very close grain
- allowing it to look like other
materials when finished with
spray paint.
QC
To ensure a
quality product
- I cut the
model from its
frame and
carefully
sanded down
the edges
using glass
paper.
Tools and equipment
To create a very smooth
finish to the surface - I used a
solution called - sanding seal.
This filled the grain gaps of
the wood. The process of
applying this solution, drying
it and then sand the wood
was repeated 2 to 3 times.
Tools and equipment
Once I was satisfied with the finish
provided by the sanding seal - I then
spray the surface of the timber with a
‘filler primer’. This filled in some of the
remaining gaps as well as providing a
base coat for the colour. This process
was repeated twice.
QC
Each time the surface was
sprayed with the primer - I
checked the quality of the
surface for any rough parts.
Tools and equipment
Once the surface had been
primed - I then sprayed two
coats of black and then two
coats of lacquer - to
enhance and protect the
surface finsih.
QC
To ensure an accurate cut – I
printed the design with crop
marks, colour bars and
registration marks
Tools
I cut the design
from the
laminated paper –
using a safety rule
and a craft knife
Materials
I printed the design on to 80gsm paper as it provides a good
surface to print onto and I laminated it with some plastic film – to
enhance the appearance and to protect the printed surface.
Manufacture
I carefully wrapped the design
around the model to find to work
out the position of the front
graphics – I then folded the
material to ensure an accurate
alignment once I applied the
adhesive
Testing TA or DC
My TA preferred I shinny
appearance to the print out –
that’s one of the reasons I
laminated the paper.
Manufacture
Once wrapped – I applied the multi
purpose adhesive (which is strong
and does not applied immediately).
This allowed me to slowly move the
pieces together to ensure an
accurate fit.
Manufacture
Once glued – I measured each end of the bar and
trimmed the printed paper using a pair of serrated
scissors.
designtechnology
Criterion 3: Exemplar Record of Making
QC
To ensure an accurate and
quality cut – I printed each panel
with crop marks, colour bars
and registration marks.
CAD CAM
To manufacturer the POP box - I drew out the profiles for both
parts using 2D Design Tools. I colour the lines to be cut RED,
and the lines to be scored - I coloured these BLACK. On the
PC connected to the laser cutter - I programmed the SPEED
and POWER of the laser to cut and score through the various
materials.
Manufacture
I measure each panel from the NET I had drawn in 2D Design
Tools. I Then designed the surface for each of the panels using
illustrator.
Materials
To enhance and protect the printed surface
of the POP – I laminated a plastic film on
to one side.
Testing TA or DC
Before I began the
cutting process – I
checked the
information on the
print outs against the
information on the
design criteria.
Tools and equipment
To cut the perforated section from the POP I used a craft knife
and a safety rule.
Modification
I realised the plastic laminated covered all the gluing tabs – this
prevented me from assembling the NET together – because the
glue I was going to use needed to porous surfaces.
CAD CAM
Once I had cut
each panel out
– I then used
spray mount to
attach them to
the NET.
QC
I checked the
orientation of
each panel – to
make sure they
appeared the
right way round
once the NET
was assembled.
Materials
I used SolidWhite for to
make the NET – however
if I was to produce the
NET again – I would use a
much heavier material.
Eco issues
Rather than including a separate display
stand inside the box – I converted the
detachable cover to double as the display
stand – reducing the amount of materials
needed
QC
To hold the POP together whilst the adhesive
bonded – I used some low tact masking tape of
the edges of each joint.
Eco issues
Sadly – by adding the plastic
laminated to the surface of the
card – this poses some issues
for the recycling of the board
used – If the product was to be
manufactured in industry then
a alternative method should be
looked for.
CORPORATE TITLE HERE (RECORDING MAKING 1)
Materials used
Tools and equipment used
Environmental issues
QC
Materials used
Environmental
issues
PHOTO
HERE
Testing TA or DC
PHOTO
HERE
Environmental
issues
QC
PHOTO
HERE
Modifications made
Testing TA or DC
Environmental issues
Materials used
PHOTO
HERE
CAD CAM
CAD CAM
Tools and equipment used
Testing TA or DC
PHOTO
HERE
QC
Modifications made
PHOTO
HERE
Materials used
Materials used
Testing TA or DC
Environmental issues
QC
Testing TA or DC
PHOTO
HERE
QC
PHOTO
HERE
PHOTO
HERE
Environmental issues
Environmental issues
Modifications made
CORPORATE TITLE HERE (RECORDING MAKING 2)
Materials used
Tools and equipment used
Environmental issues
QC
Materials used
Environmental
issues
PHOTO
HERE
Testing TA or DC
PHOTO
HERE
Environmental
issues
QC
PHOTO
HERE
Modifications made
Testing TA or DC
Environmental issues
Materials used
PHOTO
HERE
CAD CAM
CAD CAM
Tools and equipment used
Testing TA or DC
PHOTO
HERE
QC
Modifications made
PHOTO
HERE
Materials used
Materials used
Testing TA or DC
Environmental issues
QC
Testing TA or DC
PHOTO
HERE
QC
PHOTO
HERE
PHOTO
HERE
Environmental issues
Environmental issues
Modifications made
designtechnology
Criterion 2: Making (Quality Assurance and Quality Control - 1)
What is QA (Quality Assurance)?
Companies have long realised that cost is not the only influencing
factor for manufacturer and consumer choice. Factors such as:
build quality, consumer service, performance and quality of design
dictate why one product is chosen over another. The term ‘Quality
Assurance’ relates to all aspects of the manufacturing process, from
the early stages of design right through to the delivery of the
product.
What is QC (Quality Control)?
Quality Control is a small part of Quality Assurance. It involves a
series of checks, which take place on a product during the
manufacturing process. The checks are carried out to ensure that
each product meets the required standards. These checks are a
crucial part of the manufacturing process and can take place at
anytime. Possible checks may include:
1.
2.
3.
4.
Checking the size of the product or component
Checking for spelling mistakes
Checking the consistency of the colour
Checking the registration of the colours.
How can I show that I’ve considered QA and QC in my project?
One method of showing QA would be to design a flowchart building
in quality control checks throughout the manufacturing stages.
What is a flowchart and why use them?
Flowcharts allow us to present a sequence of activities in a clear
and informative manner; such as the manufacturing of a product to
ensure quality control checks are made. Like many forms of
communication, a need for standardisation is required in order for
others to interpret the information. Flowcharts use a series of
shapes to help communicate the information.
Standardisation in flowcharts
The lozenge shape illustrates the start & finish of the flowchart.
The rectangle contains a process or task.
The diamond shape represents a decision to be made.
The parallelogram represents a point of input or a point of output.
This shape represents a point of adjustment.
designtechnology
Criterion 2: Making (Quality Assurance and Quality Control - 2)
Example 1
The example shown is very basic and could be more
detailed (and effective). It does not take into account how
much water to use and how long to leave the tea bag in
the water. To obtain this information, the flowchart needs
feedback loops.
Feedback loops
If a decision is needed to be made which results in a yes
or no response then a feedback loop is added. Depending
on the response, the flow may carry on or follow the path
of the loop. If this is the case, then an adjustment must be
made before asking the question again.
An example of a more detailed and effective flowchart is
given in example 2.
designtechnology
Criterion 3: Exemplar Flowchart for the chocolate bar wrapper
START
1. Setup document to the
correct size in Illustrator
Y
Are there any
air bubbles?
N
N
Is the document the
correct size?
Start at back at stage 4
Check document settings
Y
6. Trim waste material
using the crop marks
7. Wrap the wrapper
around the chocolate bar
model and glue
2. Mark out guides in
illustrator for each panel
N
N
Are they in the
correct position?
Is the wrapper
accurately glued?
Move wrapper into position
Alter guide positions
Y
Y
8. Is all the information in
the position - and visible
from each side
3.Design surface graphics
in illustrator
N
Has the blade
cut through
The card?
N
Is all the information
included which is listed in
the design criteria?
Start back at stage 2
Add required information
Y
Y
9. Glue down wrapper at
both ends
4. Print design to an A4
piece of paper - include
crops
10. Trim ends with serrated
scissors
N
Is the quality of the print
out good enough?
Y
Check print settings
And quality of paper
N
Carefully trim the
longest end
Are the cuts equal
at both ends?
5. Apply plastic laminate to
the surface of the print out
Y
STOP
CORPORATE TITLE HERE: FLOWCHART
CRITERION 4
EVAL. & TEST.
designtechnology
Criterion 4: Testing and evaluating (Summative and Formative)
Testing
The testing procedure is an essential part of the design process. All
products will have to undergo many tests before they are manufactured
and released onto the market. We can break the testing procedure into
two areas: physical testing and consumer testing (or asking the target
audience), both should occur throughout the design process.
Physical testing
A physical test would be carried out to ensure the product is fit for
purpose, meeting all the points listed on in the design criteria and the
manufacturing specification. For example, a POS Display will have to be
tested to ensure:
• it has good stability;
• it can be disassembled for postage;
• it is strong and rigid.
Consumer testing
It is also important to gather opinions from the product’s intended users
(the target audience). In industry, consumer tests are carried out on a
selection of the target audience to obtain essential opinions.
These tests normally involve a questionnaire or a simple ranking test.
Consumers are asked if the product meets their needs and why. This
helps the design team to improve the product’s function and aesthetics.
How do I test and evaluate my ideas and artefacts?
Evaluating is the process of critically and objectively questioning how
well the design ideas or the final product meets the design criteria or the
manufacturing specification. Testing and evaluating IS NOT a section
which simply occurs at the end of the design process. Good testing and
evaluating should appear at various stages throughout the design folder.
We can break the evaluation process into two areas: formative testing
and evaluating and summative testing and evaluating.
Formative testing and evaluating
Formative evaluating forms throughout the design process. Every time you
make a decision or judgement about your work it should be in relation to the
contents of your design criteria, manufacturing specification or your target
audience's thoughts.
Summative testing and evaluating
Summative evaluating occurs at the end of the design process
(summarising). It specifically judges how well the final product meets the
design criteria or the manufacturing specification.
For a detailed summative evaluation:
• always write in third person (Don’t write: I think or I like);
• always include sketches detailing how to impove the product;
• answer every point listed in the design criteria or manufacturing
specification;
• always include the opinion of a third party - ideally the client or
someone from the target audience;
• compile a questionnaire to ask your target audience;
• use photographs to support and describe aspects of the product;
• refer to your modifications list to help explain why aspects of the
product were changed.
Evaluating how the product could be manufactured in industry
At the end of the summative evaluation, consider how the product could be
made (manufactured) on an industrial scale. Clearly their would need to be
some modifications in order of this to occur. Simply, list these modifications
and then comment how it would be produced commercially. For example:
Which method of commercial printing would be used and why; how would
the product be constructed commercially or which plastic manufacturing
method would be used to produce the product and why.
designtechnology
Criterion 3: Exemplar Summative Evaluation
I asked a series of questions relating to my original design criteria - to 20 people
who fell into my target audience category.
I used a series of closed question - containing a sliding scale:
How well do you feel the
wrapper protects and
preserves the product inside?
How well do you feel the
surface graphics promote the
product?
1 = Hasn’t met it at all
2 = Fulfilled some of the criteria
3 = Some room for improvement
4 = Little room for improvement
5 = Excellent
How well do you feel the
product informs the
consumer?
1 = Hasn’t met it at all
2 = Fulfilled some of the criteria
3 = Some room for improvement
4 = Little room for improvement
5 = Excellent
How well do you feel the wrapper protects and
preserves the product inside?
How well do you feel the surface graphics promote
the product?
1
2
3
4
5
I got some mixed responses from
my target audience when I asked
them about this criteria. A lot of
them found it difficult to comment
as the paper isn’t really the material
used by professional companies for
the packaging of chocolate bars however, some did understand the
product was just a model/mock-up
and were very positive in their
feedback.
How well do you feel I have
met the criteria under
‘aesthetics’?
1 = Hasn’t met it at all
2 = Fulfilled some of the criteria
3 = Some room for improvement
4 = Little room for improvement
5 = Excellent
How well do you feel the product informs the
consumer?
1
2
3
4
5
The feedback from the target
audience was excellent to very
good. They really liked the theme
and additional message I had
chosen for the bar and they felt this
had been communicated well with
the use of colours, typography and
imagery.
How well do you feel the
product (POP and the bar) is
suitable for transportation?
1 = Hasn’t met it at all
2 = Fulfilled some of the criteria
3 = Some room for improvement
4 = Little room for improvement
5 = Excellent
How well do you feel the product (POP and the bar) is
suitable for transportation?
How well do you feel I have met the criteria under
‘aesthetics’?
1
2
3
4
5
I did include some of the
information I had listed in my
;design criteria’. However, a lot of it
was missing. This was something
picked up and identified by my
target audience and is something I
would need to improve on if I was
to take the project further.
1 = Hasn’t met it at all
2 = Fulfilled some of the criteria
3 = Some room for improvement
4 = Little room for improvement
5 = Excellent
1
2
3
4
5
The overall feedback for the
aesthetics of the products was
excellent. They really liked the
choice of colour and the impact the
imagery and font styles had. They
liked the shape of the bar to hold
and the size was good for the cost
of the bar. They also made
comments of the use of
segmenting the bar for sharing and
eating in portions.
1
2
3
4
5
The feedback for this criteria was
good - however, some commented
on the thickness of the material
used to manufacturer the POP box.
Stating it was a bit to weak and
flimsy for its function. This is
something I would look to improve
in future models.
designtechnology
Criterion 3: Exemplar Summative Evaluation
Function
Aesthetics
Dimensions
Information
The bar must include the following types of
information:
Must preserve the chocolate in the wrapper
I will aim to use bright / primary colours
The bar will be approx. 100 x 40 x 20
Must protect the chocolate
Although the wrapper doesn’t really off much
impact protection - it does offer protection from
germs and handling. In the early design phases
I felt a box was a little over the top for a lowend chocolate bar - and through consultation
with my TA they seem to agree.
I will aim to include a friendly looking font
Size of wrapper
I thought carefully about the shape and size of
the bar - making several models and testing
them with my target audience. The bar had to
based on a geometric form - but I didn’t want it
to be a solid lump of material. Instead I divided
it up into mouth size piece, which could be
broken off the bar and shared with friends. This
went down well with my target audience who
scored it very high.
Must promote the product
The TA liked the surface graphics and the
distribution of them on the packaging. They
also liked the secondary use of the detachable
lid - doubling as a slide on promotional display.
They felt the graphics were eye-catching and
would stand out against other low end products
on the market.
Must be packaged for transport
The TA were satisfied with the POP box and it
suitability for transportation. However, they did
comment on the durability of the material used.
This would have to be replaced with a thicker
board if the project was to be taken further.
Must inform the customer
From asking my target audience, it is clear
there is some room for improvement with
regards to the information displayed on the
packaging and the POP box. I feel at this stage
- I possibly got a little carried away with the
aesthetics of the surface graphics rather than
the information it must contain and display. This
is something which needs addressing if the
project was to continue.
I will aim to include 2-3 friendly pictures
possibly in a cartoon style
Overall the feedback for the aesthetics of the
product has been excellent. The TA really liked
the theme of the project - the panda who likes
to eat (chocolate), YUM! YUM!. They also liked
the USP - with a donation going to help WWF
with their projects. They felt this made the bar
stand up from other low cost chocolate bars on
the market.
•Name of the product
•Name of the manufacturer
•The weight of the product
•The ingredients of the product
•The address details of the company
•The E logo
Point of purchase
The POP box was always going to be
determined by the size of the bar, the quantity
needed and the maximum size I could make
the Net in school. After speaking to my TA it
was decided 20-25 bars would be a suitable
number. However, on designing the size of the
NET needed it was clear there were going to be
some manufacturing issue. Eventually, I had to
drop the number to enable the NET to fit on to
an A2 sheet of board.
•A barcode
•The traffic light symbols
•The best before date
•Environmental logos
•Nutritional values
As mentioned under the ‘Function’ section’, I
missed a substantial amount of information of
the surface graphics - these would need to be
included if the project was to be taken further.
(Colour in red are the missing pieces of
information).
CORPORATE TITLE HERE (EVALUATION)
CORPORATE TITLE HERE (EVALUATION)