1 2 3 4 5 6 7 9 Original New 10 11 13 14 15 16 17 Food labels are an integral part of packaging Before producing any product it is essential that you have a recognisable brand name, logo and slogan You will need to ensure that any proposed name is not already registered 18 Items required by law on a food label: 1. Manufacturer's name and contact details 2. Name of the product and description (if product name is ‘unclear’) 3. Weight without packaging 4. Ingredients (descending order of weight) 5. Usage instructions 6. Storage instructions 7. Shelf life 8. Place of origin 9.Quantitative Ingredient Declaration (QUID) 19 6. Storage instructions 5. Cooking instructions 1.Manufacturer's name and contact details 2. Name and description 3. Weight 4. Ingredients 9. QUID 7. Shelf Life (bottom of can) 8. Place of origin 20 Is only required if a nutrition claim is made for example ‘low fat’ or ‘high in fibre’ and Foods sold for a particular nutritional use 21 Nutritional labelling on the front of packaging Guideline Daily Amounts Traffic Light Colour Coding 22 23 If the product looks good the consumer will be more inclined to purchase that product The product must satisfy the desires of the consumer and meet their expectations. The product must be: Fresh Intact Suitable for consumption 24 Paine, F.A. and Paine, (H.Y. 1992). A Handbook of Food Packaging, Blackie Academic and Professional: London Hutton, E. (2003). Food Packaging: an introduction, Gloucestershire: Campden & Chorleywood Food Research Association Group Roberson, G. (1993). Food Packaging – Principals and Practice, Marcel Dekker Inc: New York The Food & Drink Innovation Network, http://www.fdin.org.uk, (Accessed 3rd December 2012) Food Standards Agency, http://www.food.gov.uk, (Accessed 3rd December 2012) 25