Super size ME
Morgan Spurlock
Winner
Best director
Sundance Film Festival
2004
Warm-up Qs
• Research
– Have you ever done any research? (How to do it)
– Have you ever read any research paper? (what should be
included )
• Food & health
– What is your favorite food?
– Do you like fast food? Why/ Why not?
– Why do you think fast food restaurants like KFC and
McDonald’s are popular with youngsters and children in
China? What are their promotion strategies?
– What do you know about vegetarianism? Why do some
people practice it? Is it good for people’s health?
Presentation topics
“Research”
• General intro (definition, types, methods, ethics, etc.)
– Focus on social science projects
• Choosing a topic ( narrowing down, focus)
• Finding reference ( & evaluation of materials)
• Research methodology
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Qualitative vs quantitative research
How to choose the methods
Questionnaire
Interview
etc.
• Research paper
– Construction, language, etc.
– Documentation (MLA, APA, etc.)
Reference
• Lucas, S.: The Art of Public Speaking
• Books concerning Writing (chapters on research)
• Netlibrary
• McDonough, J. & McDonough S.: Research Methods for
English Language Teachers [《英语教学科研方法》 ，
外语教学与研究出版社，2000]
• Wray, A. et al.: Projects in Linguistics: A Practical Guide
to Researching Language [《语言学课题：语言研究实用
指南》，外语教学与研究出版社，2001]
Net library Reference
“research method” as keyword
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The World At Your Fingertips : Learning Research and Internet Skills
Practical Research Methods : A User-friendly Guide to Mastering
Research Techniques and Projects
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Methods of Research On Teaching the English Language Arts :
The Methodology Chapters From the Handbook of Research On
Teaching the English Language Arts, Second Edition
Foundations for Research : Methods of Inquiry in Education
and the Social Sciences
Statistical Methods for Survival Data Analysis
Analyzing Media Messages : Using Quantitative Content
Analysis in Research
Methods of Literacy Research : The Methodology Chapters
From The Handbook of Reading Research, Volume III
Research Methods in Clinical Psychology : An Introduction for
Students and Practitioners
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True or False?
(Quiz on nutrient info)
• The human body is 65 percent water.
• You could live only eight to ten days without water. You
could live for weeks without food.
• Carbohydrates, proteins, fats, vitamins, minerals, and
water are nutrients.
• Carbohydrates are your body’s main source of energy.
Carbohydrates come from starches and sugars.
• Your body breaks down the carbohydrates in sugars and
starches to make a very simple kind of sugar called glucose
[葡萄糖].
• Proteins build and repair body tissues, from hair and
fingernails to muscles. Proteins also fight infection and
carry oxygen from your lungs to the rest of your body.
• Vegetarians can get all their proteins by eating grains, dried
peas and beans, rice, nuts, and tofu.
• Fats play an important role in protecting your cells. Fats
help blood to clot if you cut yourself. Fats also help your
body take up certain vitamins.
• Vegetable fats come from such foods as avocados, olives,
nuts, and vegetable oils. These foods contain different
kinds of fat that are healthier.
• Vitamins are chemicals that help your body use
carbohydrates, proteins, and fats. You need certain
vitamins to build blood cells and body chemicals such as
hormones.
Watch & guess
What do you get from the menu of the DVD?
• How many categories of information are there?
• Which category catches your eyes first? Why?
• What can you get about the theme/topic of the movie
from the menu? (Illustrate the clues you get)
Countless health problems linked to weight gain
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Hypertension
Coronary heart disease
Stroke
Gall bladder disease
Osteoarthritis
Sleep apnea
Respiratory problems
Endometrial cancer
Breast cancer
Prostate cancer
Colon cancer
Dyslipidemia
Steatohepatitis
insulin resistance
Asthma
Hyperuricemia
Reproductive hormone abnormalities
Polycystic ovarian syndrome
impaired fertility
adult onset diabetes
Objectives
• The research
• McDonald’s
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Other names used
Items on the menu
Marketing strategies
Other fast-food brands
• Language
– Medical terms
– in hospital
– in restaurants
– research related
The Research / Experiment (3Ps)
• Preparation
• Process
• Product
Research paper (product)
• Chapter I
Introduction
• Current situation (seriousness)
• Purpose (Questions to be solved)
• Chapter II
• Chapter III
• Chapter IV
Literature review
Methodology
Findings & discussion
• Medical
• Economic
• Political
• Chapter V
• Limitation
Conclusion
Preparation
• Cardiologist心脏病专家
• Gastroenterologist (gastro-胃，enterologist肠病学)
• General practitioner全科医师 (family doctor)
• a registered dietician注册瘦身专家
• an exercise physiologist训练生理学家
Expressions
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shortness of breath
chest pain
nausea, vomiting
heartburn 胃灼热Also called: cardialgia pyrosis
hernia 疝，疝气 （亦作： rupture）
fasting
cholesterol 胆固醇
glucose 葡萄糖
electrolyte 电解质
triglyceride 甘油三酸酯
wellness center 健身中心
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No hospitalization for illness?
Do you take any medications of any sorts?
Any food allergies or anything?
No heart disease, diabetes, blood pressure, or
cancer in the immediate family?
• Any drug use at all?
• Is there anything we didn’t cover?
• Is there anything else you need to tell me?
Patient is embarking on a one-month
McDonald’s binge
• embark on: begin doing something: to start or
engage in or involve somebody or something in an
undertaking
• binge: A period of excessive or uncontrolled
indulgence in food or drink 无节制期一段过度或
放纵暴饮暴食的时间：e.g. an eating binge 暴食
Results
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You might have something called white coats.
Your reflexes are perfect.
Everything looks pretty normal here.
Your blood tests are excellent.
Your blood level’s fine. Your iron level is good as well.
You have no evidence of diabetes.
Your fasting blood sugar is very low (食前血糖)
The other things we looked at were all your electrolytes in
terms of salts in your blood, your kidney function, your
liver function,…
• Your triglycerides, which is your building blocks of fat (甘
油三酸酯-脂肪的组成成分)- basically, what you acquire
from eating fat- is 43, which is low, which is good.
• Your general health, you know, is
outstanding.
• Your urinalysis is great.
• So, you’re starting off terrific.
Prediction
• Your worst-case scenario…
• I expect to see an increase in …
• I think that’s the only thing that will change
out of everything.
• There might be some minor variations, but
the body is extremely adaptable.
• Your liver will be able to metabolize (代谢)
additional fats.
Bridget Bennett, RD Nutritrionist & Dietician
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to track my progress
BMI: body mass index身体质量指数
keep a checklist
saturated fat 饱和脂肪
• Let’s start with getting your height and weight。
• Your BMI, which is the body mass index(身体质
量指数) is within normal limits, which means
you’re not obese.
• Your calorie needs are gonna be averaging about
2,500 calories a day.
• As far as fat goes, for 2, 500 calories, you’re
gonna want about 80 grams of total fat in a day.
Eric Rowley, exercise physiologist
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Official weigh-in正式体重测量
Cardiovascular assessment心脏血管测试
Cardiovascular system心血管系统
Skinfold calipers 皮肤褶测径器
to estimate your body density身体密度
to measure your flexibility of your hamstrings(腿
筋), your hips, and your lower back
• muscular strength and endurance
Result
• You’re above average. Above average
fitness for your age group.
• You are at a good spot right now.
Rules (process)
• Rule #1: Can only Super Size when asked
• Rule #2: Can only eat food from
McDonald’s… water included.
• Rule #3: Has to eat everything on the menu at
least once.
• Rule #4: Must eat three meals a day.
• These numbers are absolutely outrageous.
• And the danger of hyperuricemia is gout,
kidney stones.
• The results for your live are obscene beyond
anything I would have thought.
• If the pain starts to radiate to your jaw or
down your arm , that’s life-threatening, and
immediately so.
Fast food industry
• Fast food franchises
• McDonald’s
– Names
– Products
– Marketing
Some fast-food chain logos
Other fast-food restaurant chains
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KFC
Pizza Hut
Burger King
Wendy’s
Taco Bell: the giant Mexican food chain
Subway
McDonald’s other names
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Golden arches
Mickey D’s
Mac shack
McDo
On the menu
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Egg McMuffin
Sausage biscuit
Big Mac
Hot fudge sundae
Parfaits
Fish filet
Sausage
Cheese McGriddle
Extra value meal
Supersized coke
Double quarter pounder with cheese
Yogurt
McNuggets麦乐鸡
Pancakes
Salad shaker
7 items on McDonald’s menu that don’t have sugar
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French fries
Chicken McNuggets
Hashbrowns
Sausage
Diet coke
Coffee
Iced tea
• You know what? I need the …, please.
• -Would you like to super size it today?
• - Yes, I would.
• Can I help you?
• Can I get a large vanilla shake, please?
Ways to lure young children
• Playground
• Heavy on birthday parties (McDonald’s
Happy Meal)
• Little toys
• Clowns
• Ads appeal primarily to kids
• Cartoon on TV
Food marketing
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T-shirts
Coupons
Toys for children
Giveaways in fast-food places
Place mats
Big Mac slogan
• Two all-beef patties
• Special sauce, lettuce, cheese, pickles,
onions on a sesame-see bun
• Mc• McTwitches
• McStomache
Language
• It could be from the caffeine, but I couldn’t really pinpoint
that 100%.
• I’d be hard-pressed to find a distinction between those two
examples.
• There’s a growing consensus that the solution lies in good
education.
• Heroin and ham are in complete different categories.
• I know that firsthand.
• Can I get a shot of your lunch right here?
• They outgun us.
• I think we are making some headway.
• Unabated (not decreasing)
• Hector (bully, to intimidate or dominate: to hector
smokers)
• Abashed (ashamed, confused)
• Myopic (lack of long-range perspective in
thinking or planning)
• Mitigate (decrease)
• Resilient (flexible: Your liver is very ~.)
• Mastermind: to direct, plan, or supervise (a project
or an activity)
Countless health problems linked to weight gain
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Hypertension高血压
Coronary heart disease冠心病
Stroke中风
Gall bladder disease胆囊疾病
Osteoarthritis 骨关节炎 Sleep apnea睡眠呼吸暂停
Respiratory problems
Endometrial cancer子宫内膜癌
Breast cancer
Prostate cancer前列腺癌
Colon cancer结肠癌
Dyslipidemia
Steatohepatitis
insulin resistance
Asthma哮喘
Hyperuricemia高尿酸血
Reproductive hormone abnormalities
Polycystic ovarian syndrome
impaired fertility
adult onset diabetes
vitamins
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Vitamin E
Thiamin 维生素B1
Riboflavin 核黄素 (vitamin B 2)
Niacin 烟酸
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Detox
Nutrient-dense food
Organic, seasonal, fresh food
Cleansing vegetables
• Naloxone n.[药]纳洛酮,烯丙羟吗啡酮(吗
啡拮抗药)
• Gastric bypass operation胃旁路手术
Discussion topics
• The movie/ The experiment
• Fast food
• Health
Questions
• What do you think of the movie? How does it inspire you? [Has it changed
any of your ideas of McDonald’s or fast food? If it has, how did it achieve it?/
How did it persuade you?]
• What do you think of the experiment done by Morgan Spurlock? (Is it
persuasive? Is it worthwhile? etc.)
• How do you define fast food? Do you like fast food? If so, what do you like
about it? If not, why not?
• Why are fast food restaurants popular with youngsters in China?
• What do you know about keeping a healthy diet? (Where do/can you get
information about nutrients in food?)
• Whose responsibility is it for the national epidemic of obesity in US?
• Do you think that it is possible that a national epidemic of obesity might
happen in China in the future? If no, why not? If yes, why? And what do you
think we (individuals, government authorities) can do in China to avoid
national obesity?
• Can you give us any suggestions on weight control?
Supplementaries
• Concepts
• Fruits & vegetables
Related concepts
• Veganism, practice of excluding all animal
products and their derivatives from the diet
for moral, social, or religious motives.
Hamburger and Fries
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•Hamburger
•French fries
•Baked beans
•coleslaw
Fruits & vegetables
• Words:
• apples, bananas, blueberries, cherries, oranges,
palm dates, papaya, peaches, pears, persimmons,
pineapple, plums, Pomegranates, strawberries,
tangerines, apricot
Fruits & vegetables
• Words:
• artichoke, asparagus, beets, broccoli,
cabbage, carrot, cauliflower, celery, corn,
cucumber, eggplant, green beans, leeks,
lettuce, mushroom, onion, peas, pepper,
potato, pumpkin, radish, spinach,
squash, turnip, zucchini
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Cherry Tomato
Raspberry
Blackberry
Blueberry
Cherry
Grapes
• Kiwi fruit
• Cantaloupe
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Vegetables
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Squash
Avocado
Pumpkin
Artichoke
Tamarillo