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IPTV Markets and Segmentation
Presented by:
Adtec Digital
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Adtec IPTV Overview
Adtec manufacturers IPTV headend
solutions including:
• Digital Turn Around routers
• Integrated Receivers/Decoders/Splicers
• Local Real Time Encoding (MPEG 2)
(Advanced compression solutions in development targeted for Q2-06)
• SD and HD Decoders MPEG 2, AVC, WM9, VC1
(not set top boxes)
• Electronic Program Guide applications
• Ad Insertion for Base band, SDI, DPI
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IPTV Opportunity
The emerging IPTV industry needs solutions.
Ones that include full functionality for Local
Encoding, Digital Turn Around of Satellite,
Cable, and Terrestrially modulated signals,
Local Ad Insertion, Video On Demand,
Electronic Program Guide (EPG) for Set
Tops, IP Set Top Boxes, and back office
integration for billing systems.
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IPTV Opportunity-Continued
• Adtec's head end, Infovalue's open standards
based VOD solutions combined with Amino IP
Set Top Boxes combine together to offer a
high value competitive solution for the
following markets…
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IPTV Markets
• Many markets are considering IPTV as an
alternative to traditional analog and digital
distribution methods. These markets vary
greatly in their requirements, at their core, the
basic requirement of streaming television
signals over Ethernet (IP Based Networks) is
common. The distribution methods include
pure IP, xDSL, Fiber, DOCsis or similar.
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Segmentation- TelCo’s
• Telephone companies, much the same as
Cable and to some degree Satellite are
focusing on bundled services. Voice and Data
exist today and the third so called leg of the
"triple play" includes video. Telco's have the
highest system requirements including
redundancy, certifications, and overall system
requirements. This segment is highly
contested by many manufactures due to its
perceived overall dollar value and stature.
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Segmentation-Enterprise
• The enterprise includes large corporations
and other non commercial television service
providers that are using IPTV or some other
form of audio visual communication to inform,
educate, or entertain a captive audience.
Their requirements are very similar to the
Telco's. The major differences include, scale
of the systems, budgets, sales leads times,
competition, and performance expectations.
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Enterprise-Continued
• The later is not to say that they will install
non-functional technologies, quite the
contrary; their expectations are nearly the
same as Telco's but their willingness to try
more value oriented solutions enables them
to take what a Telco may deem as an
unacceptable risk.
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Enterprise-Continued
• An example here is that they will accept
devices that are not NEBS certified, do not
offer 99.999% uptimes and are distributed
pieces of technology verses large scale
chassis devices. Redundancy, although
desirable, is not necessarily essential and the
"no single point" of failure is not required.
Desktop decoding is a requirement for the
enterprise.
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Segmentation-MDU
• MDU’s include large apartment complexes,
condo’s, and communities where the scale of
their viewer population justifies a private
television network. MDU’s will typically utilize
DSL as their distribution method and thus
they may be challenged to deliver MPEG 2
HD. Their requirements are very similar to the
Telco's. The major differences include, scale
of the systems, budgets, sales leads times,
competition, and performance expectations.
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Segmentation-Hospitality
• The hospitality segment is mostly focused on
entertainment. A large part of this segment is
based on VOD capacity and less and less on
basic channel and service line ups. Although
general television services, news, sports,
information, and movies (not on demand) are
a part, they become less and less essential.
Desktop decoding is a requirement for
hospitality.
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Segmentation-Education
• The education market is mostly focused on
informing and education and less focused on
entertainment. Entertainment is a key part of
the educational television system and VOD
should comprise the majority of the services.
Less linear television is required due to the
vastly varying schedules of the viewing
audience. Desktop decoding is a requirement
for education.
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Segmentation-Medical
• Medical facilities are requiring more and more
in room services. This includes,
communication in form of electronic mail,
internet access, and television services
offering educational services. These
educational services facilitate patient and
staff education. VOD is essential and will be
the major means of interacting with these
educational video assets.
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Medical-Continued
• Linear television simply is not flexible enough
to serve the needs of the patient and staff
based on their viewing schedules. Some
linear television will be required with a
channel line up similar to the hospitality
segment.
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Adtec IPTV Headend Overview
• DTA-3xxx Digital Turn Around IRD
– The purpose of the DTA is to turn
compressed services from their inbound
distribution method to IPTV.
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Adtec IPTV Headend Overview
• DTA-3xxx Digital Turn Around IRD
• Adtec's DTA products include ASI, Satellite
QPSK, Terrestrial 8VSB (ATSC), and Cable
QAM inputs. Outputs include GIGE and ASI.
A Conditional Access Common Interface is
provided to decrypt services that conform to
DVB-CSA. This interface requires a PCMCIA
smart card module and smart card that is
authorized for the services.
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Adtec IPTV Headend Overview
• Edje-2xxx Real Time Encoder (MPEG 2)
– The purpose of the RTE is to locally
encode channels for IPTV distribution.
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Adtec IPTV Headend Overview
• Edje-2100 Real Time Encoder (MPEG 2)
– Adtec's edje-2100 RTE provides composite
YC (SDI Option) video inputs and Analog
balanced (AES and SDI Option) audio
input and compresses video to a high
performance MPEG 2 transport stream via
ASI or IP. Audio support includes primary
and secondary stereo audio in MPEG layer
1, 2 or Dolby AC3. The unit includes a front
panel UI and remote GUI for management.
It is packaged so that two can be placed on
a 1 RU shelf.
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Adtec IPTV Headend Overview
• Edje-2000 Real Time Encoder (MPEG 2)
– Adtec's edje-2000 RTE is similar in video
performance to the 2100 but does not
support SDI, AES, Dolby AC3, ASI, and it
does not have the front panel UI. It is
packaged so that four can be placed on a 1
RU shelf.
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Adtec IPTV Headend Overview
• EPG Server
– The purpose of the EPG server is to
provide an on screen viewer User Interface
(UI) to select television services including
Live TV and VOD.
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Adtec IPTV Headend Overview
• EPG Server
– Adtec's EPG server is COTS based
hardware running Linux. It's database
supports Viewer Administration, Set Top
Administration, Viewing authorizations,
viewing statistics and DHCP.
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IPTV Issues
• The technology to deliver IPTV is here now.
• The challenges at hand include:
• Understanding and selling the RIGHT segment
• Network issues, Routers, IGMP, VLANs,
bandwidth management, installations etc.
• Programming (Television programs)
– This is the big hurdle
– Eagle, Broadstream, Direct TV, Dish TV, HITs etc
» Who, how, how much, can we legally
rebroadcast via Ethernet, have we secured
rights?
» DTA or local encode
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Thank You!
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