Sophia Feleke
sophia.feleke@gmail.com
EDUCATION:
The University of Texas at Austin
B.A. in Rhetoric & Writing | Minor in Business Administration
Assumed Graduation
May 2014
MARKETING & PUBLIC RELATIONS EXPERIENCE:
Whole Foods Market
May 2013—Present
Global Public Relations Intern
 Assist co-workers write media advisories and press releases for global store promotions
 Create PR reports for in-store sales and seasonal collaborations which include about 5 major promotions
 Manage media monitoring for store campaigns using tools like Quantcast and Cision
 Effectively produce content for the Whole Foods PR Twitter account
Spiceworks, Inc.
May 2012- August 2012
Marketing Communications Intern
 Organized the third annual company salsa contest for a total of 30 contestants and 130 attendees
 Managed 10 Spiceworks’ Store products, handled weekly orders, and produced copy for blog and store items
 Proactively balanced multiple projects in SEO, email marketing, event planning, and data analysis
 Utilized skills like paying attention to detail, understanding the company’s voice, and production of creative
ideas
Art + Academy
March 2012-December 2012
PR Consultant
 Increased awareness about the academy through the use of social media outlets like Facebook
 Communicated with local art teachers in the Austin area about promoting the academy to families and students
 Efficiently worked on multiple projects in a limited period of time
Security One Federal Credit Union
November 2010-May 2011
Marketing Intern
 Presented research to the board on credit union and bank findings from 60 high school and college students
 Created strategies for business development in order to reach community on banking matters
 Marketed to Generation Y individuals to increase membership base through social media and contests
 Developed strategies for product development in order to increase overall membership base
 Assisted with collateral creation & developed contests to motivate employees
CUSTOMER SERVICE EXPERIENCE:
Sanger Learning Center
August 2011-May 2013
Student Associate
 Effectively communicate with up to fifty students in a fast-paced work environment
 Introduce students to the center’s services, including both individual and group tutoring
 Multi-task, while paying close attention to detail and reacting quickly to situations as they arise
Lending Hearts
Co-Service Chair
 Plan and schedule up to 4 service opportunities each month in the Austin community for 70 members
 Efficiently communicate with volunteer coordinators about details and scheduling for the events
AFFILIATIONS & AWARDS:
The Association of Women in Communications
Public Relations Student Society of America
Martin Luther King Jr. Scholarship
Project U Scholarship
January 2012-Present
August 2011-Present
May 2010-May 2011
December 2010-May 2011