KEYNOTE SPEAKERS 2012
John Aylward – Independent Brand Marketing Consultant (EX Strategy Director, Gap)
John studied History at Cambridge and started his career at several London agencies
before moving to the client side. As AD for BBH London, John led the Levi’s & Dockers
accounts for Europe, Middle East & Africa.
John joined Sony in 2000 in a pan-European marketing role. After Sony, Gap Europe in
2006 overseeing the launch of Gap (Product) RED before moving to Gap HQ in San
Francisco to run marketing strategy in North America. John sat on Gap internal
Environmental Council & Sustainability Task Force working on internal green initiatives.
Joe Crump – SVP Amnesia Razorfish
Joseph Crump specializes in using his training as an anthropologist, a journalist, and a
creative director to discover unique insights about the way people behave, and then
leveraging those insights to develop innovations in brand strategy, product
development, and integrated marketing experiences.
Joe has worked with clients such as Terra, Nextel, Mercedes-Benz, Blackberry, the TED
Conference, Unilever, Microsoft, Ford, and Simon Fuller, the creator of American Idol.
Vince Frost – Owner, Frost Design
The British-born graphic designer made a name for himself on the competitive London
design scene with projects ranging from a Spice Girls album cover to a set of stamps for
the Royal Mail and redesigns of The Independent Magazine.
At 27, Frost was Pentagram's, a design firm in West London, youngest associate partner.
One of his first projects was Big Magazine. In 2004, he came to Australia and now leads
his Sydney company, Frost Design. He works with local and overseas clients including the
Sydney Dance Company and Macquarie Bank. Projects at Frost Design* include a design
for "interactive globes" promoting Google China that were installed in public spaces, a cookbook by Damien
Pignolet and the colour-coded film-classification labels that appear on the cover of DVDs.
Rosanna Iacona – Chief Brand Officer, Jurlique
Rosanna Iacono is the Chief Brand Officer at global beauty company Jurlique
International, based in Sydney. Rosanna is a business leader and brand strategist with 20
years experience working with icon brands in premium consumer goods. Rosanna spent
10 years with Nike at the EMEA headquarters in The Netherlands as well as in Italy and
the US, before roles at Levi’s as Brand Director Europe, GM for Australian brands
Sheridan and Saba, and most recently as GM Women’s at Mexx in Amsterdam. Rosanna
lives with her husband, twin boys and mad staffy in Bondi, and is irreversibly hooked to
the local beach lifestyle.
Jeff Julian – Conceptual Designer/ Hollywood Story boarder
Julian attended Pasadena City College where he studied Design,
Jewelry and Fine Art. While attending the Art Center, Julian began
teaching at ACCD and started a freelance career for such clients as BMW/Designworks,
Gucci, Rover and Rolls-Royce. After earning his Bachelor of Science, Julian began his
postgraduate career designing for Oakley. Wanting to further expand his work in the
entertainment industry, Julian began consulting as a concept artist for special effects houses
such as Digital Domain, Rhythm & Hues and ILM.
Since 2001, Julian has been working on feature films, advertising and some of the most prestigious brands in
the world. His early work in film began with Steven Spielberg’s The Minority Report, providing the conceptual
designs for environments, sets, props, matte paintings, and vehicles. During this time Julian also started
working as a Production Designer for such directors as David Fincher and Paul Hunter.
Nick Law – R/GA New York
As Chief Creative Officer, NA, Nick is responsible for the overall creative vision of the
agency.
Nick joined R/GA in 2001 and has played a significant role in shaping R/GA’s creative
vision. In that time, his work has won numerous international awards and has been
widely published in the United States, the United Kingdom, and Asia-Pacific. Within a
year of joining the company, he was promoted to vice president of visual design and
shortly thereafter named executive creative director on the Nike account.
Nick’s background is extensive and diverse, spanning multiple marketing disciplines during 20 years at agencies
in the United States and abroad. He began his career in design/corporate identity and then made the switch to
advertising, working on both the traditional and interactive sides.
Sarah O’Hagan – Global CMO/ President, Gatorade North America
Sarah spent 6 years at Nike before she joined as the Chief Marketing Officer of PepsiCo
division of Gatorade. As part of her new role Sarah led the marketing operations of
Gatorade in the US. In January Sarah was promoted to president of Gatorade North
America and CMO of sports nutrition.
Since joining Gatorade in 2008, O'Hagan has been recognized by Forbes as one of the
most powerful women in sports, as one of Crain's "40 Under 40” and by Advertising Age
in its list of "Women to Watch."
Faris Yakob – Chief Innovation Director, MDC
Faris Yakob is chief innovation officer at MDC Partners and co-founder of the mysterious
Spies&Assassins - a creative technology boutique.
Before this he was EVP Chief Technology Strategist at McCann Erickson New York and
previous to that he spent five years as the Digital Ninja at Naked Communications, in
London, Sydney and New York.
He has been on the juries for the OneShow Interactive, the Effies, the Campaign Big
Awards, the Clio Awards, and the London International Awards. He’s spoken at
numerous media and technology conferences and he writes s about brands, media, communications,
technology for publications such as Forbes, Fast Company, The Financial Times, Contagious Magazine and
Media Magazine.
Tom Uglow –Head of Creative Lab, Google
Tom Uglow runs Google’s Creative Lab, working on ideas
that help connect Google, Android and YouTube with users. He started the Creative
Lab in Europe; was behind award-winning campaigns such as Life in a Day, Art Project,
the YouTube Symphony Orchestra, Space Lab, GxBO, and helped launch Chrome,
Maps, Mobile, Google+ and StreetView.
He tweets as @tomux, writes two blogs, appears on the BBC's Culture Show, is on the
D&AD Exec, the European Internet Week Council, and has judged, presented, and
enthused globally. He is a Sunday-coder, a traditional creative, and a fuzzy strategist.
MASTER CLASS - CONFIRMATIONS
Kevin Brown – Global Engagement Planning Director, BBH
Kevin joined BBH as Group Media Manager in 1990, becoming Media Director and Board
member in 1995. He was the founding partner of Motive (BBH’s media arm) and became
Strategic Development Director of Starcom Motive. In 2000 he left Starcom Motive to
form a new ad agency, Soul, which was acquired by the Asian independent agency Nitro
in 2005.
Kevin then rejoined BBH to launch a new discipline called Engagement Planning –
putting channel thinking up-front in the development of brand ideas.
Nick Kendall – Group Strategy Director, BBH
After graduating from Oxford university with a degree in English, Nick joined BBH in 1986
to work on Levi’s and later on Whitbread (Boddingtons, Murphy’s) and Häagen Dazs. In
December 1989 he was appointed to the BBH Board and a few years later, was made
Head of Department. He was then promoted to Group Planning Director in 1998, and in
this role was responsible for the planning product and departments of BBH across the
globe.
As well as working on global brands such as Johnnie Walker and Dirt is Good Nick now acts as
Group Strategy Director helping define and refine BBH’s future.
He received the IPA President’s Medal for his ‘services to the industry’.
David Plante -Target, USA, Senior Marketing Manager
David Plante is a Senior Manager of Marketing for Target. With nearly 20 years of
experience in brand and retail marketing at leading agencies and clients, he’s worked
on creating, launching and building brands, then delivering them in a retail setting.
His work at Target focuses on leading strategy for the in-store experience and
understanding global retail trends.
Faris Yakob – Chief Innovation Director, MDC
Faris Yakob is chief innovation officer at MDC Partners and co-founder of the mysterious
Spies & Assassins - a creative technology boutique.
Before this he was EVP Chief Technology Strategist at McCann Erickson New York and
previous to that he spent five years as the Digital Ninja at Naked Communications, in
London, Sydney and New York.
He has been on the juries for the OneShow Interactive, the Effies, the Campaign Big
Awards, the Clio Awards, and the London International Awards. He’s spoken at
numerous media and technology conferences and he writes s about brands, media, communications,
technology for publications
such as Forbes, Fast Company, The Financial Times, Contagious Magazine and Media Magazine.
&
Rosie Siman - Social Marketing Strategist, 360i
Rosie Siman is a social strategist at 360i, an award-winning digital marketing agency named by Fast Company
as one of the world’s most innovative companies. At 360i, she helps brands like Dentyne, NBC, Canon and
National Rental car navigate the world of social & emerging media from creative ideation through to
activation.
Rosie comes from the world of entertainment branding and has worked with people & brands such as Jay-Z,
Motorola, Pampers, Olay, Target, Wrigley, Orbit and Altoids. She believes that brands can create and curate
culture, and connect to people in ways that create value for both.
Most recently, Rosie was the lead social & emerging media strategist at Saatchi & Saatchi NY, where she was
tasked with integrating social across the agency as a whole.
She is an active member in Girls In Tech, NY Tech, Music + Tech and PIE (Partners in Entertainment) Club.
You can find her @rosiesiman .