Chapter 1
Business Communication
Foundations
Student slides
Business Communication
Krizan, Merrier, Logan, & Williams
Ch 1 - 1
Learning Objective 1
Why is business communication
important to individuals and
organizations?
Student slides
Business Communication
Krizan, Merrier, Logan, & Williams
Ch 1 - 2
Business Communication is
Important to
Enhance
your self-esteem
Become an effective employee
Advance in your career
Positively affect an organization’s
success
Student slides
Business Communication
Krizan, Merrier, Logan, & Williams
Ch 1 - 3
Learning Objective 2
List and explain the goals of
business communication.
Student slides
Business Communication
Krizan, Merrier, Logan, & Williams
Ch 1 - 4
Goals of Business Communication
understanding – message
interpreted as sender meant it to be
 Receiver response – receiver responds to
the message
 Favorable relationship – people involved
relate to each other positively, personally,
and professionally
 Organizational goodwill – the receiver has
confidence in the organization and is willing
to continue the business relationship
 Receiver
Student slides
Business Communication
Krizan, Merrier, Logan, & Williams
Ch 1 - 5
Learning Objective 3
Describe the patterns of business
communication.
Student slides
Business Communication
Krizan, Merrier, Logan, & Williams
Ch 1 - 6
Patterns of Business Communication
Internal
or external
Formal
or informal
Work
Student slides
related or personal
Business Communication
Krizan, Merrier, Logan, & Williams
Ch 1 - 7
More Patterns of Business
Communication
Vertical
(upward or
downward) or horizontal
Network
Serial
Grapevine
Student slides
Business Communication
Krizan, Merrier, Logan, & Williams
Ch 1 - 8
Learning Objective 4
Explain the communication
process.
Student slides
Business Communication
Krizan, Merrier, Logan, & Williams
Ch 1 - 9
Communication Process
The communication environment
includes the sender, the
message, the receiver, feedback,
and communication barriers.
Student slides
Business Communication
Krizan, Merrier, Logan, & Williams
Ch 1 - 10
Learning Objective 5
Identify communication barriers
and describe ways to remove
them.
Student slides
Business Communication
Krizan, Merrier, Logan, & Williams
Ch 1 - 11
Communication Barriers
Poor
word choice
Incorrect grammar, sentence
structure, punctuation, and
spelling
Wrong message type
Poor message appearance
Student slides
Business Communication
Krizan, Merrier, Logan, & Williams
Ch 1 - 12
More Communication Barriers
Poor
appearance of the sender
Distracting environmental factors
Receiver’s capability
Ineffective listening skills
Student slides
Business Communication
Krizan, Merrier, Logan, & Williams
Ch 1 - 13
Remove Communication Barriers
To remove communication
barriers, analyze the receiver and
use the you-viewpoint in your
messages.
Student slides
Business Communication
Krizan, Merrier, Logan, & Williams
Ch 1 - 14