BY FERNANDA VAZQUEZ AND ALICIA VENEGAS
PRESENTATION PURPOSE
• To provide an overview of Apple Inc. and state a communication
problem and provide a solution.
Topics Covered:
• Apple’s Market Purpose
• Apple’s History
• Corporation Growth
• Corporation Performance
• Description of Communication Problem
• Communication Problem is Relevant to Sales
• Solution Offered
APPLE’S MARKET PURPOSE
Apple designs Macs, one of the
best personal computers in the
world. Along with defining the
future of computing devices,
Apple created a digital music
revolution with iTunes and
iPods. Apple has also expanded
the mobile media with its
competitive iPhones.
APPLE HISTORY
• Founders Steve Jobs and
Steve Wozniak created
Apple computer on April 1,
1976, with the release of
Apple 1
• The company was
incorporated on January 3,
1977 in Cupertino,
California
APPLE PERFORMANCE
• In 2012, net income was
$13.1 billion.
• In 2012, Apple also
became the most valuable
company in history in
terms of market
capitalization.
•
The market cap consisted
of $62 billion.
Interesting Fact:
Apple Inc. is worth more than the
stock markets of Spain, Portugal,
Greece and Ireland together.
CORPORATION GROWTH
• Apple stores have expanded
from the U.S. all the way to
Beijing, Amsterdam, Barcelona,
Honk Kong, London, Osaka,
Paris, etc.
• In December 12, 1980, one
share of apple stock (APPL)
was worth $2.75.
• Today, Apple stock has reached
all the way to $705 in 2012.
However, the corporate culture of
Apple has hindered employee trust
and created a culture of fear within
the company.
“Secrecy at Apple is not just the
prevailing communications strategy, it is
baked in the corporate culture.”
- “Apple’s Obsession With Secrecy Grows
Stronger” by The New York Times
COMMUNICATION PROBLEM
• Current and past employees
have stated that due to the high
levels of security in Apple,
employees do not easily trust
one another.
• Although it is essential that
Apple maintain a level of
secrecy, too much secrecy could
hinder creativity for projects and
promote a corporate culture of
fear.
COMMUNICATION PROBLEM CONTINUED
• Apple’s communication
challenges may
contribute to misleading
information from human
resources to its workers.
• Challenges faced in the
corporate world may
affect its retail stores
and affect product sales.
COMMUNICATION PROBLEM RELEVANT TO SALES
•
Apple’s market tablet share has
decreased from 65.5% in the
second quarter of 2012 to
50.4% in the third quarter.
•
Samsung, Apple’s main
competitor, is gaining market
segmentation across the globe.
•
The communication problem of
too much secrecy within Apple
has fallen all the way down to
the retail employees, making
sale competency harder.
SOLUTION NO. 1
•
Expand the responsibilities of the
Human Resource Department
1. The HR Department would
separate into teams and handle
one specific department within the
corporation.
2. The HR Team would be in charge
of handling any pay concern or
other employee issues. They will
provide weekly updates to the
executive board.
SOLUTION NO. 2
•
Encourage group work to 23 members per project
1. However, this will only be
an option to people that
have worked at least 7 years
in the company.
2. Studies have shown that
the longer an employee has
worked in a company, the
stronger loyalty her or she
will feel to the job. This will
prevent information leakage.
SOLUTION NO. 3
•
Organize motivation seminars
after product has been released
1. In order for an employee to
remain engaged with his or her
work, motivation must come
into play.
2. This will give executive
officers the change to show
appreciation and boost
employee work satisfaction,
affecting employee turnover
rates in the long run.
We hope you give our
solutions consideration.
Thank you very much for
your time.