www.ibm.com/cloud
Mujdat Timurcin
mujdat@tr.ibm.com
1
Challenges we face everyday...
2
Is cloud computing really new? Yes, and no.
Cloud computing is a new consumption
and delivery model inspired by consumer
Internet services. Cloud computing exhibits the
following 5 key characteristics:
•
•
•
•
•
On-demand self-service
Ubiquitous network access
Location independent resource pooling
Rapid elasticity
Pay per use
Usage
Tracking
Web 2.0
End User Focused
Virtualization
Service
Automation
& SOA
While the technology is not new, the end user
focus of self-service, self-management
leveraging these technologies is new.
3
3
The Cloud business model shows adoption is still in the
“early adopter” stage, with a significant transition over time.
Source: Gartner Report 2010
We’re here
200 200 200 201 201 201 201 201 201 20 20 20 20 20
7
8
9
0
1
2
3
4
5 16 17 18 19 20
Source: IBM Market Insights Assessment, with IDC, Gartner and other data source inputs and IPR consultation through August 2010
4
IT is drawn to cloud’s cost, efficiency and control…
Efficiency
Transformation
of CIOs plan to use cloud—
up from 33% two years ago.
of business executives believe cloud
enables business transformation and
leaner, faster, more agile processes.
…while business users are drawn to cloud’s simplified,
self-service experience and new service capabilities.
2011 IBM CIO Study, London School of Economics, December 2010
5
Operational Definition for Cloud Computing
A user experience and a business model
 Cloud computing is an emerging style of IT delivery in which applications, data, and IT
resources are rapidly provided as standardized offerings to users over the web in a
flexible pricing model.
An infrastructure management and services delivery methodology
 Cloud computing is a way of managing large numbers of highly virtualized resources
such that from a management perspective, they can be automatically aggregated to
deliver services.
This can then be used to deliver services with elastic scaling.
Service Consumers
Monitor & Manage
Services & Resources
Datacenter
Infrastructure
Access
Services
IT Cloud
Cloud
Administrator
Service Catalog,
Component
Library
Component Vendors/
Software Publishers
Publish & Update
Components,
Service Templates
6
6
Cloud Computing – A Business
Value
Cloud computing is a model for enabling cost
effective business outcomes through the use of
shared application and computing services. The
value …. if possible …. is better economics in the
execution of business processes.
7
What is different about cloud computing?
Without cloud computing
With cloud computing
 Virtualized resources
 Automated service
management
 Standardized services
 Location
independent
 Rapid scalability
 Self-service
 Software
 Software
 Hardware
 Hardware
 Storage
 Storage
 Networking
 Networking
 Software
 Hardware
 Storage
 Networking
Note: Elements of cloud computing taken from NIST, Gartner, Forrester and IDC cloud computing definitions
8
Differences: Cloud Computing & Traditional IT
9
9
Benefits of Cloud Computing
Capability
Server / Storage
Utilization
From
10-20%
Self service
None
Test Provisioning
Weeks
To
Cloud accelerates business
value across a wide variety
of domains.
Unlimited
Cost
Change
Management
Months
Release
Management
Weeks
Metering/Billing
Fixed cost
model
Standardization
Complex
Payback period
for new services
Years
70-90%
Minutes
Flexibility
Days/Hours
STANDARDIZATION
VIRTUALIZATION
Granular
Self-Service
AUTOMATION
Legacy
environments
Minutes
Cloud enabled
enterprise
Months
10
Delivering the IBM Cloud platform through a
spectrum of delivery models
Private
Public
IT capabilities are provided “as a
service,” over an intranet, within the
enterprise and behind the firewall
IT activities / functions are
provided “as a service,” over
the Internet
Enterprise
data center
Enterprise
data center
Enterprise
Private cloud
Managed
private cloud
Hosted private
cloud
Hybrid
Enterprise
A
B
Shared cloud
services
Users
A
B
Public cloud
services
Internal and external service delivery
methods are integrated
11
Adoption patterns are emerging for successfully beginning
and progressing cloud initiatives.
IaaS: Cut IT expense
and complexity through
a cloud enabled data
center
PaaS: Accelerate time
to market with cloud
platform services
SaaS: Gain
immediate
access with business
solutions on cloud
Innovate
business models
by becoming a
cloud service
provider
12
Four major types of Cloud Computing services are emerging
IBM Examples
Employee
Benefits Mgmt.
Industryspecific
Processes
Procurement
Business Travel
MBPS
Offerings
Business Process-as-a-Service (BPaaS)
Collaboration
CRM/ERP/HR
Industry
Applications
Financials
IBM BPM
Blue
Works
LotusLive
Rational
AppScan
Software-as-a-Service (SaaS)
Web 2.0 Application
Runtime
Middleware
Database
Java
Runtime
Development
Tooling
Platform-as-a-Service (PaaS)
Servers
Networking
Data Center
Fabric
Storage
Security
Cloud
Svcs
Shared virtualized, dynamic provisioning
Infrastructure-as-a-Service (IaaS)
Virtual
Cloud
Storage
Test
Cloud
Computin
g On
DemandPublic
Desktop
Cloud
13
IBM delivers prescriptive, repeatable cloud solutions for
our clients’ most pressing priorities.
Cloud Enabled Data Center
Cloud Platform Services
Business
Solutions on Cloud
Integrated service
management,
automation, provisioning,
and self service
Pre-built, pre-integrated IT
infrastructures tuned to
application-specific needs
Software-as-a-Service
delivering IT and
process orchestration
within and across
organizations
Cloud Service
Provider
Advanced, reliable,
highly secure and
scalable platform for
creating, managing, and
monetizing cloud
services
14
Cloud Computing Reference Architecture
Cloud Service
Consumer
Cloud
Services
Software-as-a-Service
-
e.g. Lotus Live
Platform as-as-Service
-
e.g. Desktop Cloud
Managed Environment
API
User
Interface
Service
User
Cloud Service
Developer
Cloud Service Provider
…
Infrastructure-as-a-Service - e.g. Compute Cloud
Virtualized Infrastructure – Server, Storage, Network
Common Cloud Platform
BSS
Consumer
Business
Manager
Order Mgmt
Entitlements
Subscriber Mgmt
Accounting & Billing
Invoicing
Peering & Settlement
Contract Mgmt
SLA
Reporting
Service Offering
Catalog
Reporting & Analytics
OSS
Operational Console
Operational Service Definitions
Support
Services
Service Delivery Catalog
Service Request Mgmt
Service Automation Mgmt
Provisioning
Configuration Mgmt
Image Lifecycle Mgmt
Monitoring & Event Mgmt
Incident, Problem
& Change Mgmt
Service Level Mgmt
Continuity Mgmt,
Backup / Restore
Asset Mgmt
Capacity, Perform. Mgmt
Developer
Virtualization Mgmt
Customer
In-house IT
Image Creation
Tools
Service Provider Portal
Service Business Manager
Service Def. &
Developm.. Tools
Service Operations Manager
Security & Resiliency
15
15
Management Environment
Pricing / Rating
Service Development Portal
Customer Mgmt
Metering
API
Partner Clouds
Service Delivery Portal
Consumer
Administrator
Business
Support
Services
Offering Mgmt
Cloud-Enabled Data Center Model
Dev & Test Zone
Service Request
& Operations
• Application Lifecycle
Management
• Development Tool
Integration
QA Zone
• Multi-tier
infrastructure
Production Zone
• Multi-tier infrastructure
• Web / App / Database
Administrators
Self-service UI
Virtual Servers, Storage, Network
Cloud Administration
Service Management
Service Automation
Provisioning
Monitoring
Usage & Accounting
BSS
OSS
16
Building a cloud foundation
Optimize
Cloud Ready
Automate and
Manage
Image Library
Consolidate
and Virtualize
 Virtualization must become
strategic across all platforms –
servers and storage
 Monitor the virtualized
environment
 Discovery, dependency and
change tracking
Image
App
Image
ImageOS
Image
App
App
App
OS
OS
OS
 Automated provisioning / deprovisioning
 Pool standardized virtualized
building blocks
 Capture and catalog virtual
images used in the data center
 Management of the virtualized
environment
 Integrated virtualization
management with IT
service delivery
processes
 Elastic scaling
 Pay for use
 Self-service
provisioning
 Simplified deployment
with virtual appliances
STANDARDIZATION
LIFE CYCLE MANAGEMENT
17
Understand which of your workloads are right for the cloud
(and which are ready to move)
Government Services
Ready for cloud…
Collaborative Care
Analytics
Infrastructure Storage
Information
intensive
Sensitive
Data
New workloads made
possible by clouds…
Medical Imaging
Industry Applications
Financial Risk
Isolated
workloads
Highly
customised
Collaboration
Mature
workloads
Workplace, Desktop &
Devices
Energy
Management
Business Processes
Not yet virtualised
3rd party SW
May not yet be ready
for migration…
Engineering Design
Complex
processes &
transactions
Preproduction
systems
Regulation
sensitive
Disaster Recovery
Development
& Test
Batch
processing
Infrastructure
Compute
18
Defining viable workloads is one of
the elements of Cloud success
Traditional
On-Premises
Infrastructure
as a Service
Platform
as a Service
Software
as a Service
Applications
Applications
Applications
Applications
Data
Data
Data
Data
Runtime
Runtime
Runtime
Runtime
Middleware
Middleware
Middleware
Middleware
O/S
O/S
O/S
O/S
Virtualization
Virtualization
Virtualization
Virtualization
Servers
Servers
Servers
Servers
Storage
Storage
Storage
Storage
Networking
Networking
Networking
Networking
Standardization; OPEX savings; faster time to value
Vendor Manages in Cloud
Client Manages
19
Key Steps to Cloud Strategy
Custom
Workload
Standard
Create IT Roadmap
Private
Cloud
Hybrid
Cloud
Trad
IT
Capital
Financial
Email
BPM
Info
Mgmt
Infrastructure
Bus
Apps
Software
Development
Test & PreProduction
Data
Intensive
Processing
Database
ERP
Establish Architecture
End
Users,
Operators
Cloud
Services
Software
Role
Based
Access
Platform
Infrastructure
Sys
Mgmt Servers Storage
Web
Svr
E-Mail,
Collaboration
Enterprise
Trad
IT
Private
Public
Hybrid
Rent
Implement Cloud
Platform &
Applications
Assess Workload
Determine Cloud
Delivery Model
Network
Service
Catalog
Operational
Console
Cloud Platform
BSS
OSS
Service
Planning
Define Business Value
Service
Definition
Tools
Service
Publishing
Tools
Service
Fulfillment &
Config Tools
Service
Reporting &
Analytics
20
20
– What Are The Steps?
1. Identify business
value drivers. Add IT
drivers if known.
2. Prioritize the value
drivers giving a weight to
each based on their
relevance to the business
mission.
3. Identify business
characteristics:
Differentiating,
Competitive, and Base
(core)
4. Determine ‘pricing
model’ using categories:
Penetration/loss leader,
neutral, and early
adoptor/skim
8. Partnering / Integration.
What services will be:
a)Internally built and hosted
b)Provided by third party
7. Determine delivery model
based on value of the
service to the business:
Private, Public or hybrid
cloud model
6. Map service (in matrix
form) against value
drivers (from Step 1) and
level of effort required for
implementation
5. Identify existing
customer provided
services and add any new
services (fine or coarse
grained)
21