Video Cloud for
Business Enterprises
Geng Lin
CTO, IBM Alliance
Cisco Systems
P2P & Cloud Media Summit
Los Angeles, CA
May 6, 2010
1
Cisco-IBM Alliance – Business Overview
Develop, Sell Joint Cisco-IBM Solutions Worldwide
Multi-Billion Dollar Revenues
Total Demo Center Labs 300+
Major Industry Solutions
• Banking and Insurance
• Retail
• Public Sector
• Energy & Utilities
• Media & Entertainment
Major Technology Solutions
• Data Center & Cloud Computing
• Business Video
• Unified Communications and
Collaboration
• Business Software
Prominent Demo Center
Locations
2
Back to the future –
Video is like the web in the 90s
90S
TODAY
Web
Video
eBusiness
Collaboration
BENEFIT
Automation
Humanization
IMPACT
Services, Sales,
Marketing, Employee
Productivity
Services, Sales,
Marketing, Employee
Productivity
TECHNOLOGY
TRANSFORMATION
Video Delivers Human Interaction at Scale
3
Business Video Network Traffic Trends*
 Business Video has doubled from two years ago and is expected to
double again one year from now
 Education sector has the highest current percentage of video traffic
 Manufacturing expects the sharpest increase over the next two years
Median Percent of Total Network
Traffic That Is Video
Median Percent of Total Network
Traffic That Is Video by Industry
35
30
Two Years Ago
25
30
Last Year
25
Current
Expected in One Year
20
Expected in Two Years
20
15
15
10
10
5
5
0
0
Two Years Last Year
Ago
Current
Expected in Expected in
One Year Two Years
Finance
N=47
Retail Manufacturing
Education
Other
N=31
N=42
N=41
N=40
N=201
*Business Video Study, Cisco Systems, November 2008
4
Business Video Lifecycle
Acquire,
Create
Produce
Enterprise Video End
Point Systems
TelePresence
Video Conference
Destop Videos
Video Cameras
Mobile Devices
Publish
Transcode
Integrate
Edit
Encode
Index
Digital Media
Applications
Digital Media Encoder
Transcoder
Media Exchange Engine
Publish & Share
Enterprise social tool
Storage
Distribute
Asset Management
Video Management
Video storage
Video distribution
Digital asset and
right management
Security management
Business Analytics
Application
Integration,
User interaction
Business
Applications
Unified communications
Telepresence & video
conferencing
Video Surveillance
Digital Signage
Vertical Applications
Media Ready Network Platform
5
Video Cloud for Enterprise Businesses
Video as Service - API
Enterprise Video End Points
Mobile
Desktop
Office
Conf Room
6
7