Dear supporters,
Below are five articles containing suggested content that you can share with employees, clients and
customers to help spread the word about the Red Cross Century Celebration in 2014. This content is
excellent for newsletters, e-newsletters, e-mail blasts and web content.
Thanks for your support!
ARTICLE #1 – FEBRUARY 2014
Did you know the Red Cross has been serving Colorado for 100 years? Below is just a snapshot of their
incredible history:
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Started locally, with a handful of dedicated volunteers in 1914 and today about 96% of its
workforce is made up of volunteers.
In 1916, Red Cross volunteers launched a service to produce hospital supplies and comfort bags
for wounded servicemen, and visited wounded soldiers and their families in Colorado.
The first deployment of Colorado Red Cross volunteers was to help the people of Japan after an
earthquake in 1923.
In 1934, the Colorado Red Cross distributed 90,000 barrels of flour to assist needy families in
Colorado as a result of the Great Depression.
In 1960, the Red Cross in Colorado ran a ski program for war amputees as a way to help them
rehabilitate.
Please join us in 2014 as we celebrate a century of service, remember the many lives touched by Red
Cross volunteers over the years and build the foundation for the Red Cross to continue serving Colorado
for another 100 years and beyond.
The celebration started with a kickoff on January 29th and will feature many ways to get involved,
including:
 Turn the State Red
 CPR Week
 Save a Life September
Find out more at www.redcross.org/colorado-100.
ARTICLE #2 – FEBRUARY-MARCH 2014
The Red Cross is celebrating a Century of Service in Colorado this year! With 100 years of history in our
state, nearly everyone has been touched by the Red Cross in some way, whether directly or through a
loved one, coworker or friend.
If you or someone you know has been impacted by the Red Cross, the Red Cross wants to hear from you
-- whether your life was saved, you provided CPR or First Aid, you or your family received assistance
after a disaster, you are a member of the military and received help during war, or you volunteered for
the Red Cross and your experience impacted you in a significant way.
If you have stories to share about the Red Cross, they want to hear your story! Your story might be
selected to be showcased on their website. You could also receive a free Red Cross T-shirt and your
story will be featured on our Web site and social media. Submit your story now, as all T-shirts will be
mailed out by May 2014!
You can share your story by visiting www.redcross.org/colorado-stories.
ARTICLE #3 – APRIL-MAY 2014
The Red Cross has been there for Coloradans during all the major disasters, wars and crises of the past
century. They are celebrating a century of service in Colorado in 2014.
Throughout May, many businesses and households will be showing their support for the Red Cross by
“Turning the State Red.” We at [Company name] will be showing our support for the Red Cross by
[displaying Red Cross banners on the building/turning the lights red/hosting Red Cross activities] for the
month of May!
We hope that you’ll participate in our effort to Turn the State Red in honor of the Red Cross. On May 8,
join your fellow Coloradans and wear the Red Cross logo or the color red in honor of International Red
Cross Day. You can purchase Red Cross pins, apparel and other Red Cross gear on the Red Cross Store at
wwwredcrossstore.org. You can also enter to win a Red Cross T-shirt by submitting your Red Cross story
at www.redcross.org/colorado-stories!
[Add any additional activities or promotions your company is offering, such as a CPR class or competition
among employees to see who has the most participants on May 8.]
ARTICLE #4 – AUGUST-SEPTEMBER 2014
In 2014, the Red Cross is celebrating 100 years of saving lives in Colorado! We are joining many
other businesses in helping to spread the word and contribute to the lifesaving mission of the
Red Cross.
September is historically a time when Americans focus on preparing for disasters and
emergencies as part of National Preparedness Month. This year, the Red Cross and [Company
name] are teaming up to promote lifesaving training during “Save a Life September.”
You can save a life, too, by preparing yourself, your loved ones and your workplace for disasters
and emergencies. From now through November 1, 2014, you can save 15% off the cost of a Red
Cross course in CPR, First Aid, AED or babysitting. Visit www.redcross.org/classes and enter
coupon code COREDCROSS1001114 at checkout to redeem your discount.
As part of Save a Life September, [Company name] is also offering these activities to help you
be better prepared for disasters and emergencies:
[List CPR classes, trainings, special events or other activities related to preparedness].
Now is the perfect time to get prepared and maybe even save someone’s life one day!