Curriculum Vitae
ANIL HASSIJA
C-4/41B, Keshav Puram, Delhi - 110 035
Phone # +91-11-2718 9091 (Residence), 011-4502 1768 (Office-Direct)
Mobile # +91-98712 66633, e-mail: hassija_a@hotmail.com
Profile Summary & Skill Set
 8+years’ experience in Sales to Infrastructure / EPC Contractors, Tenders / Govt. Sales,
Business Development, Liasoning with Govt. Departments (Jindal Saw Current assignment)
 14 years’ experience in Industrial Sales to Auto & Engineering OEs and Channel Sales
through network of Dealers & Sales Depots of long Steel products (Jct Limited – Steel Division)
 2 years’ experience in Commercial Function in Procurement, Contracts & Customs. (Essar
Steel)
 Excellent Academic Record during B.Tech + MBA (Marketing) +LL.B.
 Techno-commercial skills with thorough understanding of all functions, processes & systems.
Adept at creating processes and procedures.
 Excellent written communication & documentation skills, especially contractual documents
 Very Strong analytical, logical, data interpretation and problem solving skills
 Team Player with ability to influence without authority and manage relationships at all levels
(internal as well external)
 Capable of initiating & spearheading continual improvement initiatives.
 Resolving critical problem areas and delivering on pre-set commitments. Critical thinker and
adept negotiator who can apply knowledge of multiple industries in achievement of core
organisational objectives.
 Proficient in using various softwares including SAP R/3 v6.0, MS Office.
CAREER PROGRESSION
Company
Jindal Saw Limited
Jct Limited – Steel Division
Essar Steel Limited
WORK EXPERIENCE
1.
Period
April 2005 onwards
June 1991 – April 2005
May 1989 – May 1991
Designation
Sr. General Manager – Marketing
Assistant General Manager –Mktg.
Senior Officer – Commercial
Twenty Four+ Years
JINDAL SAW LIMITED, NEW DELHI
Jindal Saw is a Rs. 70 Billion (Rs. 7,000 Crore) company, part of “OP Jindal Group”, and is
engaged in LSAW, Spriral, Seamless & Ductile Iron Pipes with various plants in India, Middle East,
Europe & USA. Ductile Iron Pipes are used for water & waste water transmission.
PRESENT DESIGNATION
REPORTING TO
SENIOR GENERAL MANAGER – MARKETING
Business Head - Spun Pipes Business (SBU Head)
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JOB RESPONSIBILITIES
 Responsible for All India Sales & Business Development of Ductile Iron Pipes with top line &
bottom line targets (~Rs 1,500 crores per annum)
 Formulation of Pricing Strategies for Tender, Turnkey & Distributor business.
 Regular track of projected and actual business achievements and various financial parameters
like Revenue, Net Realizations, EBIDTA, Product Costing etc. Responsible for formulation of
Annual Business Plan, MIS, databases on business potential, business in pipeline & in hand,
critical analysis of management reports.
 Analysing, forecasting & managing business opportunities in the country for the DI business
for continues enhancement of market share.
 Day-to–day control of Pricing, Receivables, Inventory and their ageing for all sales zones.
 Customer relationship management with infrastructure contracting firms like IVRCL, Ramky,
Megha, Offshore, Pratibha etc
 Coordinating with Production Head for production planning & delivery urgencies. Allocation of
Products to various customers/sales Zones to Optimise Price Realization & Plant Productivity
while adhering to committed deliveries
 Held independent responsibility for sales of Pig Iron, another product of the company.
ACCOMPLISHMENTS
 Created complete systems & processes for the Marketing function for entry of company into
new product line of Ductile Iron Pipes for Water & Waste Water transmission.
 Ensured availability of sufficient orders of all products to the plant for un-interrupted
production since inception and healthy order in hand book for more than 3 Quarters
 Played key in capturing more than 50% of all new businesses and maintaining very large
pipeline of opportunities.
2. JCT LIMITED - STEEL DIVISION, NEW DELHI
Jct Limited is a Rs. 6 billion company, part of “The Thapar Group”, and is engaged in Textiles,
Filament Yarn and Steel Wires & Wire Ropes. Steel Division’s product range included Wires for
Automobile & ancillary, Engineering, & Civil Construction Industries. Marketing of Steel Wires is
directly to major Auto OEMs & other Industrial customers from Works and to dealers through All
India network of Depots. (Now this business is sold to Usha Martin Industries Ltd.)
LAST DESIGNATION
REPORTED TO
PERIOD
ASSISTANT GENERAL MANAGER – MARKETING
Business Head – Steel (Senior Vice President)
01/Jun/1991 to 14/Apr/2005
JOB RESPONSIBILITIES
 All India Sales Head for 6 major Sales for Steel Wires Business, handling turnover of Rs.60
Crores (Rs. 600 Million) per annum with top-line & bottom-line responsibility.
 Achievement of Sales & Collection targets with day-to–day control of Receivables, Inventory
and their ageing and direct interaction with major customers.
 Build long-term relationships with key influencers, customers & competitors
 Formulation of Pricing and Credit Policies.
 Monitoring of Competitor’s activities and interaction with them for cooperation.
 Coordination between Plant & Sales areas for production planning and allocation of material.
 Technical Support to Sales Personnel for New product development and to handle Quality
Complaints. Handling of all non-standard products & Exports enquiries
 Sales Tax, Excise & all commercial matters of Sales Outlets.
 Maintenance of ISO 9001 Quality Systems at all locations in India.
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ACCOMPLISHMENTS
 Consistently achieved & exceeded Sales targets with the best parameters of sales
realization, DTR, STR and Defaulting Debtors in the Company as well Industry.
 Played key role in making JCT one of the largest & the most admired brand in CO2 (MIG/Mag)
Welding Wire, Detonator & Auto Ancillary markets.
 Launched several new products and product variants to meet changing requirements of
customers.
 Reviewed & revised internal processes several times to enable company to successfully come
out of cyclic down turns of Steel Industry.
3. ESSAR STEEL LIMITED, HAZIRA 394 270, Distt Surat
Essar Steel was then one of the largest producers of Sponge Iron (Hot Briquetted Iron) in the World
and executing project for 2 MTPA HR coils Steel plant.
LAST DESIGNATION
REPORTED TO
PERIOD
SENIOR OFFICER - COMMERCIAL
Deputy General Manager (Commercial)
29/May/1989 to 30/May/1991
JOB RESPONSIBILITIES
After initial on-the-job training in various departments, the job responsibilities included:  Project cost control through Budgeting, Indenting, Ordering & Actual Expenditure Control
Route.
 Budgeting and Costing with respect to operations of Plant.
 Finalization of contracts for Project and Operations.
 Imports and dealing with Customs & Excise Dept. for Licensing and Goods Clearance.
 Financial & Project Status Reports for the Top Management.
EDUCATION
 B. Tech. in CHEMICAL ENGINEERING from University College of Technology, Osmania
University, Hyderabad-7 in May 1987 securing 82.35% marks (Distinction).
 M.M.S. (Master of Management Studies) with specialization in MARKETING MANAGEMENT from
Faculty of Management Studies, Banaras Hindu University, Varanasi-5 in May 1989 securing
67.79% marks.
 LL.B. from Faculty of Law, Delhi University, Delhi-7 in August 2013 securing 53.93% marks.
 Proficient in using various software like SAP, MS-Office, Excel, Word, PowerPoint, FoxPro etc.
Also capable of designing & creating own DBMS to meet changing operational requirements.
PERSONAL INFORMATION
FATHER’S NAME
Shri Rup Chand Hassija (Late)
DATE OF BIRTH & AGE
07/June/1966, 47 years
FAMILY STATUS
Wife: B.Com, ICWA with more than 5 years job experience (Presently
Home-maker)
One Son (17 years) and Daughter (13 years)
Parents: Retired teaching professionals
LANGUAGE PROFICIENCY
English, Hindi & Punjabi
LOCATIONAL PREFERENCE
Delhi/NCR; Ready to re-locate any where in India.
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