DESIGN THINKING: JUST ANOTHER BUZZWORD?
INTERSECTING DESIGN THINKING WITH AGILE
October 19, 2015

GOOGLE SAYS…
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WHAT DO YOU THINK?

WHAT MAKES THESE GREAT PRODUCTS?
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TRADITIONALLY, WE KNOW…
BUSINESS TECHNOLOGY
IS THIS ENOUGH? WHAT’S MISSING?
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GREAT PRODUCTS HIT THE SWEET SPOT
HUMAN
BUSINESS TECHNOLOGY
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BREAK OUT THE POPCORN!
Video: Quick overview from Sean VanGenderen
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What is Design Thinking?
https://www.youtube.com/watch?v=a7sEoEvT8l8

FIVE CORE COMPONENTS

FIVE CORE COMPONENTS
EMPATHIZE with people
Need
+
Insight
=
POV
IDEATE alternatives
Be scrappy!
Low fidelity
Build 1+ ideas to learn!
Stories
Experiences
Pain Points
Unmet Needs
DEFINE opportunity
PROTOTYPE to refine
FLARE!
Collaborate
Yes! and…
Quantity > Quality
TEST to learn
Don’t talk,
SHOW them!
GET FEEDBACK!
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LET’S SEE THIS IN ACTION!

DESIGN THINKING CASE STUDY: GE
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DESIGN THINKING CASE STUDY: GE
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COOL STUFF…
BUT HOW DOES THIS RELATE TO THE
WHOLE AGILE METHODOLOGY?

THEY ARE MORE LIKE THAN YOU THINK…
EMPATHIZE with people
DEFINE opportunity
IDEATE alternatives
PROTOTYPE to refine
TEST to learn
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LET’S LOOK AT THE AGILE MANIFESTO…
EMPATHIZE with people
DEFINE opportunity
IDEATE alternatives
PROTOTYPE to refine
TEST to learn
Individuals and interactions > Processes and Tools
Working software
Customer Collaboration
Responding to Change
> Comprehensive Documentation
> Contract Negotiation
> Following a plan
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THEY LITERALLY FIT LIKE A GLOVE…
 What problem are you solving for?
 Research/Observe

Prioritize Opportunities
EMPATHIZE
DEFINE
IDEATE
 Brainstorm Ideas
 Create Hypothesis
 SPIKE Stories
 User Stories
 Grooming
 Small chunks
PROTOTYPE
TEST
ITERATIVE!
FEEDBACK VIA DEMOS!
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Happy Customers

“HOW CAN I GET STARTED?”

IF YOU ONLY REMEMBER 3 THINGS
1 Step into your customers’ shoes.
Find ways to develop a visceral understanding of their attitudes, emotions and needs.
2 Don’t fall in love with your first idea.
Come up with tons of ideas first, and then evaluate their quality.
3 Get customer feedback as soon as possible.
Share rough prototypes to help you learn how to refine your concept, then iterate quickly.
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DESIGN THINKING TOOLS AND METHODS
DISCOVERY
+
INSIGHTS
Empathy Interviews
Extreme Users
User Camera Study
Journey Map
Composite Character Profile
Powers of Ten
Saturate & Group
Why-How Laddering
Point-of-View Madlib
IDEATION
+
CREATIVITY
Brainstorm Sessions
Design Principles
“How Might We” Questions
Round Robin
Stoking
Impose Contraints
Clustering
Selection
Bodystorming
RAPID
PROTOTYPING
Prototype for Empathy
Prototype to Test
Prototype to Decide
User-driven Prototyping
Wizard of Oz Prototyping
Feedback Capture Grid
Storytelling
Shooting Video
I Like, I Wish, What If
Visit the d.school
: Institute of Design at Stanford’s website for more info.
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