Design Thinking
Simplified: The New
Era of Designing
• Understanding consumer problems and
turning ideas into solutions is key to
Introductio
n
effective design.
• Design today requires innovation and a
human-centric perspective.
• Complex
designs
need
approach
–
is
this
Thinking comes in.
a
different
where
Design
• Origin:
Initially
proposed
by
Herbert
Simon (1969) in "The Sciences of the
Artificial."
Models of
Design
Thinking
• Simplified:
Hasso-Plattner
Institute
at
Stanford developed the modern 5-stage
process.
The 5 Stages of
Design
1. Empathize
Thinking
2. Define
3. Ideate
4. Prototype
5. Test
• Objective: Understand the user’s
challenges and behaviors.
Stage 1 –
Empathize
• Method: Engage, observe, and
empathize with users’ pain points.
• Outcome:
Gather
insights
understand user needs.
to
• Objective: Analyze and interpret
the data from the "Empathize"
stage.
Stage 2 – Define
• Task: Establish core problems and
focus on user-centric solutions.
• Outcome:
Create
a
clear
actionable problem statement.
and
• Objective: Generate out-of-the-box ideas
to solve the defined problem.
• Method: Brainstorm multiple solutions,
considering all perspectives.
Stage 3 – Ideate
• Outcome: Narrow down the most feasible
solutions for prototyping.
• Objective:
versions
Stage 4 –
Prototype
Build
of
low-fidelity
solutions
to
test
viability.
• Method: Experiment with selected
ideas and test their effectiveness.
• Outcome: Gain user feedback to
determine the best path forward.
• Objective:
Conduct
intensive
testing of the prototype.
Stage 5 – Test
• Method: Gather feedback, refine
the product, and make necessary
changes.
• Outcome: Finalize the product by
optimizing user satisfaction.
• Non-linear Process: These stages are
flexible, allowing iterations based on
Design
Thinking
feedback.
• Designers may jump between stages to
refine ideas and solutions.
Conclusio
n
• Impact:
Design
Thinking
has
revolutionized the design industry.
• Outcome:
Simplified,
user-centered
designs
efficient,
that
and
deliver
value.
• Final Note: Design Thinking gives users
exactly what they want by solving real
problems.
Thankyou
To know more, visit:
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https://www.yellowslice.in/bed/design-thinking-the-new-era-of-designing/