Management of Technology
and Entrepreneurship
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What is MOT?
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MOT links engineering, science, and management disciples
to plan, develop, and implement technological capabilities to
shape and accomplish the strategic and operational
objectives of an organization.
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Operation of MOT is a transformational system, from
proprietary know-how to the commercialization of product,
including operations, quality assurance, human resources,
information management, planned for profits
Some Definitions
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Technology
 knowledge of the manipulation of nature for human purpose
 techno – process, art
 ology – system of knowledge
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Invention
 The creation of a functional way to do
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Innovation
 the transformation of an idea into a new or improved saleable
product or operational process in industry and commerce or into a
new approach to a social service.
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Science versus Technology
System
Input
Information
&
Knowledge
Information
&
Knowledge
&
Artifacts
Output
SCIENCE
By-product
Information
&
Knowledge
Information
&
Knowledge
Output
TECHNOLOGY
Input
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Products & Processes
Stages of Technological Innovation
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Basic research
Applied research
Technological development
Technology implementation
Production
Marketing
Proliferation
Technology enhancement
The Process of Technological Innovation at a
Firm Level
IDEA GENERATION
•Recognition of need
•Alternative ways to
meet the need
•Analysis of alternative
solutions
•Selection of best
solution & criteria for
selection
•Proposal for
implementation
DISPOSAL
•Environmental
consciousness
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CONCEPT DEFINITION
•Conceptual definition
of product or service
•Setting technical goals
and priorities
•Setting expected
performance
TECHNICAL ANALYSIS
•Resources required
•Resources available
•Time frame for
development
Approval by top
management
MARKET ANALYSIS
•Defining the market
•Analysis of current and
future needs
•Know the customers
•Know the competitors
•Window of opportunity
BUSINESS PLAN
•SWOT
•Economic analysis
•Capital
•Strategic outlook
FULL PRODUCTION AND
COMMERCIALIZATION
•Production
•Tooling
•Operation control
•Supply organization
•Logistics
TEST MKT
•Strategy for market
introduction
•Marketing innovations
•Timing
•Measuring response
DEVELOPMENT
•Prototype
•Testing
•Start-up needs
Innovation Management Routines
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Scanning
 Monitor environment (internal and external) for signals about
potential opportunities/threats.
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Strategy
 Evaluate options in terms of strategic fit with competences and
benefit/cost.
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Resourcing
 People, technology, money ... Balance.
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Implementation
 Technical & market development; launch and follow-on.
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Learning and Re-innovation
Understand the Techno/Economic Environment
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What kinds of technologies represent the most fertile ground for
applying our innovative capabilities?
How do high tech industries evolve? How can we tell what
technologies are destined for market dominance?
What are the primary barriers to adoption of our innovative
products? How can they be over come?
How can we be the ones to profit from our innovations?
Build Innovative Organizations
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How can we build innovative capabilities?
How should we make sourcing decisions for key innovation
resources?
How can we give employees motivation and direction that is
aligned with long term objectives?
Innovative Capabilities Audit Framework
Resource
availability
and allocation
Understanding
competitors’
innovative
strategies and
multi-industry
evolution
Corporate
innovative
strategies
Corporate structural
and cultural context
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Understanding
corporate
technological
environment
Corporate strategic
management capacity
Technological Entrepreneurship
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Entrepreneurship is a fundamental driver of the
technological innovation process.
Technological entrepreneurship refers to activities that
create new resource combinations to make innovation
possible, bringing together the technical and commercial
worlds in a profitable way.
Technological entrepreneurship can involve one individual
(individual entrepreneurship) or the combined activities of
multiple participants in an organization (corporate
entrepreneurship)
Why Study Entrepreneurship?
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Knowledge of process of starting a business
Basic principles applicable to any business environment
Entrepreneurs drive the economy, contributing
significantly to the well-being of society in general
The entrepreneurial process and entrepreneurial
management is becoming increasingly relevant to the way
business is done today
Profound shift from “managerial” to “entrepreneurial”
economy
Huge value creation in a short period of time
Entrepreneurs shape society
An Entrepreneurial Orientation Consists
of Five Dimensions

Innovativeness
 A willingness to support creativity and experimentation in introducing new
products/services, and technological leadership in developing new processes
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Risk taking
 A tendency to take bold actions by venturing into the unknown and/or
committing a large portion of resources to ventures with uncertain outcomes
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Proactiveness
 A response to opportunities; occurs when a firm has an opportunity-seeking,
forward-looking perspective
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Competitive aggressiveness
 A response to threats; refers to the intensity of a firm's effort to outperform
industry rivals
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Autonomy
 Independent action taken by entrepreneurial champions or teams aimed at
bringing forth a new venture and carrying it through to completion.
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MOT & Entrepreneurship Topics
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Science and technology
policy
High-tech industry and
market structure
Strategic management of
technological innovation
R&D management
New product development
Entrepreneurship and new
business venturing
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Technology transfer
IPR strategy and management
Industrial marketing
E-commerce and e-business
System engineering
management
Decision sciences
Knowledge management