st
1
World’s
Digital
Etiquette Certification
Training of Trainer
Before Starts:
These are the things need to complete::
1. Please Create an account in 1Citizen Portal:
http://www4.1citizen.com.my/
2. Fill up your personal particular in:
http://goo.gl/TQsvb
(it’s Case Sentive)
Table of Content
SECTION 1:
Introduction to IC CITIZEN
SECTION 2
1CITIZEN : A Malaysia Story
SECTION 3
Other Project Ideas
“The people who are crazy enough to think they can
change the world are the ones who do.”
Steve Jobs, CEO of Apple
SECTION 1
Introduction to IC CITIZEN
Landscape
Current Current
Landscape
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Proliferation of access to Digital Media
Google,Yahoo, IE, Bing, Safari,
Web 2.0, Forums, Blogs, Social Networks
Everything E: e-Commerce, e-Safety, e-Privacy,
e-Shopping
Phishing, Cyber-Bullying, Identity Theft, Spyware, Plagiarism,
Pornography
Cultural Values – Individualist vs Collectivist, Western vs
Eastern, Conservative.
Freedom, Rights & Responsibilities, Ethics, Respect
3D Map of World-Wide Web
Domain Names
Our Customers 8 Norms *
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They prized FREEDOM & Freedom of CHOICE
They want to CUSTOMISE things, MAKE them
their OWN
The are natural COLLABORATORS, enjoys a
CONVERSATION, NOT a LECTURE
They SCRUTINIZE YOU and your
ORGANISATION
The insist on INTEGRITY
They want to have FUN even at SCHOOL and
at WORK
SPEED is normal
INNOVATION is part of LIFE
* “GROWN UP DIGITAL”; Don Tapscott
(2009)
The digital technology explosion is not only changing the way we live and
communicate but is rapidly altering our brain.
Gary Small, M.D, Author of iBrain
The buzzword
World Headline News
9
What & Who
What is the Programme
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A Global Certification Program to prepare
users for a society full of technology without
misusing and abusing them.
It lays down rules of acceptable ‘netiquette’ or
good behaviour that must be applied when
operating digital devices and accessing the internet
within an organization and society.
What are the Objectives
Objectives of IC CITIZEN Certification:
• To produce digitally literate and responsible
citizens via:
 Becoming critical thinkers in analyzing
sources of information and messages as well
as to evaluate what the impact can be
 Understanding ethical consequences of
online behaviour
 Making good ethical decision of their
behaviours online
•
To globally promote ‘good behavior’ when
communicating and foster ‘unity’ and
‘collaborative culture’ in the digital world
Who is Our Target Audience
(Digital Native-Digital Immigrants)
NetGeners, Parents, Children, Teachers,
Employees, Civil Servant, anyone who
is a Netizen
Any users who utilize digital devices and
the internet from their homes,
workplace or schools
Emerging Economy, conservative
culture, collectivist culture of Asia,
Middle-East,
Advance Economies , Individualistic
culture
Why
Why
A Sustainable & Scalable Model is via Education
“Education is the teaching of the overall citizenship, to
learn to live together with fellow citizen, and above all
to learn to obey the law”.
Thurgood Marshall(1974); US Supreme Court Justice
Benefits
Youth
Parents &
Teachers
• Help youth make good ethical decision
about their behaviours when they are
online
• Help parents and teachers to understand the
current trend in digital world.
• Bring them up to the speed so that they can
be good mentors to their young
Modules
1. e-Access
2. e-Literate
3. e-Rule
Understanding the privilege to
use electronic information in
society as well as the rights to
an equitable, secure and
reliable access.
The level of capabilities to use
technology and knowing when,
when not and how to use it
appropriately. It highlights how
online behavior will have major
consequences offline.
Governing communication and
technology use. This includes
respect for ownership &
authorship.
The measures and best
practices for Netizen to guard
their personal safety and the
security of their networks. It
teaches them 2P – Predators
& Pornography.
5. e-Interaction &
6. e-Enterprise
7. e-Care
8. e-Accountability
The business conducted online
using any of the Internet-based
Applications . The concept of
‘common sense’ is also key.
Physical and psychological wellbeing in a digital technology
world
Collaboration
The learning highlights the
exchange and sharing of
information using digital systems
or tools. Include humility,
loyalty and respect for other
when communicating.
4. e-Safety
The privileges and responsibilities
of all users, ethical behavior and
expectations that come with it. It
also include credibility &
integrity of online content and
critical thinking about what is
true/false.
Outcomes
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
Trained & Certified Malaysians
National Grid of Unity

Digital Portfolio of works or
projects created “By-Users-For
Users” at the end of the 2-day
training

The “Best-of-the-Best” of these
projects will be uploaded to a Data
Bank and managed as a “National
Grid of Unity”

Awards & Incentives will be given

Best Digital Poster on 1Malaysia

Best Blogs on Unity

Best short-video on Patriotism
— Scalable & Sustainable Bottom-up
content development strategy for
1Malaysia
Creating Digital Portfolios
At the end of training session, you will also produce a Portfolio – as proof of
learning
What is DIGITAL PORTFOLIO?
 A digital portfolio is a project that you need to produce in order to
demonstrate your understanding what it means to be a responsible
Netizen through different tools and media.
 Using one or more IC CITIZEN elements as your portfolio content
will confirm and verify your understanding of the ground rules that are to
be used acceptably in the digital world today.
 9 CATEGORIES for selections
 Can be submitted as in INDIVIDUAL or GROUP
Sample Projects
Creative Writing
Haiku Calendar
Competition 2012
Facebook Page
Photo
Patriotism & Unity through
PLKN
Posters Competition
Video Clips
UNESCO Thematic Poster
Competition in line with
International Celebration Day
eg: World Book Copyright Day, 23
April
Open Category
Creative Writing: Poem/Haiku
Title:
Be Careful What You Tweet!
Theme:
Technology
Description:
The visual of the 3 birds representing the 3 main
races in Malaysia complements the poem below
urging people to be careful what they tweet.
Element Used:
e-Interaction & Collaboration
Software Used:
Illustrator
Photo: Photo-Essay
Title:
Internet Access Abuse
Theme:
Technology
Description:
This photo essay shows an employee abusing
internet access and using it for unethical
purposes by making fun of his boss, downloading
and watching movies during office hours. His
boss soon finds him out.
Element Used:
e-Access , e-Literate
Software Used:
Photoshop
Open Category: Board Game
Title:
The Social Media Game
Theme:
Entertainment
Description:
Players are taught how to use social media to interact and
collaborate in the right way through this board game. The
goal of the board game is to foster 1 Malaysia through the
right usage of these media as indicated by the Malaysia flag
at the finishing line. The rules of the game are simple, just
throw the dice and move accordingly. Maximum 6 players at
a time.
Element Used:
e-Interaction & Collaboration
Software Used:
Photoshop
Facebook Page
Title:
Respect for Copyright
Theme:
Technology
Description:
In this Facebook page, topics related to
copyright issues as well as fair use are discussed.
For example, whether or not the usage of illegal
software is deemed as fair use for students who
don’t have the money to purchase the original
ones.
Element Used:
 e-Accountability
 e-Rule
Poster
Title:
Right-Click & Save
Theme:
Malaysia Food
Description:
A screen capture of someone trying to save an
image is turned into a type of inspirational poster
stating that right-click and saving is the equivalent of
theft.
Element Used:
e-Rule , e-Accountability
Software Used:
Photoshop
Video Clip
Title:
Porn Degrades Women
Theme:
Entertainment
Description:
This is a puppet show about how pornography
can degrade women. Computer users are
discouraged from watching pornography in this
short clip.
Element Used:
e-Safety
Software Used:
After Effects
SECTION 3:
Other Project Ideas
Project 1: Youth
1.
YOUTH PROGRAM (NETGeners)
1Malaysia for Youth Program
CONCERNS
Irresponsible cyber activism ; illegal downloads,
socially unacceptable etiquette, Opposition blogs
Image courtesy of FOX http://www.avatarmovie.com/index.html
STATISTICS
90% of university students are connected online; 37% owns notebook; Main online activities are communicating with
friends and families, games and entertainment; 65% gets their news on politics from the Internet; 79% of urban
Netgeners (19-25) are connected online; 78% teens says Internet helps them to do their assignments; 66% of teens
use their mobile phone to send or receive text messages; 1 in 5 teens have received sexting; 26% of 18-23 years old says
they texted while driving; 45% of mobile phone teen owners have sent sexually suggestive, nude images of themselves
to someone else .
PROJECT BRIEF
The ruling party was heavily punished in the last 2009
General Election loosing its 2/3 majority for the first time
since 1957. The opposition uses the Internet heavily as a campaign tool and managed to influence 75% of youth from
the the 19-26 voting age group to vote from them. As part of 1Malaysia initiative by the government, ‘Net influencers’
such as university students at all public University will be required to pass the Netizenship module before they graduate.
Students will also be required to pass an international accredited ICT certification (MOS or IC3) before graduation
under the Innovation Economy model policy.
Keywords - good citizen, netiquette, digital literacy and competency, employability, illegal downloads; sexting, plagiarism.
Net influencers
Project 2: Community
2.
COMMUNITY PROGRAM
Community Broadband Centre (CBC)
CONCERNS
Accessed to unauthorized websites, digital divide,
spam and scams
http://www.telenor.com/en/corporate-responsibility/initiatives-worldwide/DiGi-connects-rural-areas-across-Malaysia
STATISTICS
85% of rural voters voted for government; only 20% of rural population have access to computers currently; by 2012,
62% rural folks will have access to a digital touch-points and by 2015 80%. Main activities of current CBC’s are
entertainment (80% are on YouTube), e-government (18%);
PROJECT BRIEF
As part of the Digital Divide and Literacy program initiatives, Malaysia is building 1000 Community Broadband Centre (CBC) in
villages across the country by 2011 under the Universal Service Provider (USP) fund project. The project allows rural community
to access the Internet to all its members at a minimum cost. Initial statistics show a worrying trend of the Internet being abused.
As part of the Access Monitoring Systems project, passing the ‘L-License’ Netizenship certification will now become a
prerequisite for membership. Netizenship will initially be offered as an INDEPENDENT MODULE and eventually integrated with
IC3 (Bahasa version) in later phases.
Keywords – digital divide, literacy and mindshare, Internet filtering
Project 3: Teacher
3.
TEACHER TRAINING PROGRAM
Integrating ‘Netizenship’ in the
Pre-service Teacher Curriculum.
CONCERNS
Students not guided and facilitated; knowledge gap in digital
literacy between teacher and students are too wide.
Image courtesy of Yahoo News http://news.yahoo.com
STATISTICS
78% teens says Internet helps them to do their schoolwork; 93% of parents agree that Internet help children to learn; 96% of
teachers agree that knowledge of and use of he Internet is essential aspect of learning; 50% kids have exposure to porn or cyber
Bullying intentionally or unintentionally
PROJECT BRIEF
The Ministry has invested heavily in the digitization of education in the past 5 years under the Mathematics & Science in
English project. All schools are now connected with the Internet and all teachers have been equipped with a notebook for T&L.
There has been an increase in the cases of Cyber Bullying and illegal downloading of ‘garbage’ from the internet.
As a sustainable strategy, the Ministry is looking at integrating the modules of Netizenship in curriculum at ALL Teacher
Training Institute that produce new teachers. A new compulsory subject ‘Netizenship’ will be taught and passing Netizenship
module is required prerequisite for all pre-service teachers. A similar initiative is being considered for all post-service teachers
starting with the training of 2000 teachers as Master Trainers.
Keywords – digital literacy & competency,
Project 4: Civil Servant
4.
CIVIL SERVANTS
Civil Servant Literacy & Netiquette project
CONCERNS
Image courtesy of Yahoo News http://news.yahoo.com
Lost of productivity, illegal downloads, accountability, AUP
STATISTICS
Shopping is the most popular online activity at work (75%); 22% have purchase online at work; e-Bay the Internet; 39%
use the Internet for online banking; Adults will do more online transaction if they can be assured of safety on the
Internets busiest traffic is during office hours (68%); 75% don’t like sending personal or credit card info over
PROJECT BRIEF
As part of the e-Government initiatives, the government is pushing for a minimum credential for all civll servants in
Malaysia. Their previous approach of developing their own programs is seen as not scalable. The government is also
increasingly concern about the rise in trends of civil servants being caught visiting external ‘unprotected’ site and loss of
productivity from activities not sanctioned during office hours.
Keywords – digital literacy & competency, online transaction
Thank You