SMEs Division
IP Panorama
May 2007, Geneva
Won-Kil YOON
Counsellor, SMEs Division
World Intellectual Property Organization (WIPO)
IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business!
SMEs Division
IP Panorama
Project
Major
Characteristics
How to Use
IP Promotion
IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business!
SMEs Division
1.
What is IP Panorama Project
IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business!
SMEs Division
Background and Purpose
May 2003, WIPO OECD Forum
IP Academy as a best practice of KIPO and KIPA
Nov 2004, Trilateral Agreement
Joint Development of E-learning Content (JDEC)
• JDEC Article 1. Purpose
to provide small and medium-sized enterprises (SMEs),
especially of developing countries, and universities with an
effective educational tool for sharing IP-related knowledge
IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business!
SMEs Division
Development of 10 Modules
Module 1: Importance of IP for SMEs
developed in 2004 as a pilot project
Based on “IP for Business”
in SMEs Homepage
• Why is IP relevant to your SME?
• IP as a business asset
• IP as an investment
• The value of IP assets
• Introduction of IP Audit
IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business!
SMEs Division
Basic IP Modules in 2005
Module 2 : Trademark and Industrial Designs
• Main Story : Susan faces the
difficulty in marketing due to
weak brand and poor design. With
the help of Gibson and hard work,
her company eventually succeeds
in developing a new brand and
nice design to attract consumers.
Alex
Gibson Susan Nicole Chris
Marketing IP Lawyer CEO Designer Branding
strategist
Expert
• Learning Points
- TM and ID to increase
the Power of Marketing
- Brand Building
- How to Protect TM and ID
- Trademarks Management
IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business!
SMEs Division
Basic IP Modules in 2005
Module 3
Invention and Patent
Module 4
Trade Secrets
Module 5
Copyright & RRs
• Learning Points
- Basics of trade secrets
- TS management program
- Violation of TS
- TS audit
• Learning Points
- Basics of invention and
patent
- Patent application
- Patent infringement
- Patent management
IP Promotion
• Learning Points
- Basics of copyright
- Copyright and related
rights
- Ownership of copyright
- Using works owned by
others
IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business!
SMEs Division
Advanced IP modules in 2006
Module 6 : Patent Information
Module 7 : Technology Licensing in
a Strategic Partnership
Module 8 : IP in the Digital Economy
Module 9 : IP and International Trade
Module10 : IP Audit
IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business!
SMEs Division
2.
Major Characteristics
of IP Panorama
IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business!
SMEs Division
IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business!
SMEs Division
Storytelling for IP education
• Each module tells an interesting story that
may happen in real business life.
-
Module 2  MP3 player company suffering weak brand
and poor design
-
Module 3  Folder type mobile phone company involved
in patent disputes
-
Module 4  Slide type mobile phone company establishing
Trade secrets management system
-
Module 5  MP3 player company launching a new product
and executing a new marketing strategy
IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business!
SMEs Division
Storytelling for IP education
• As story flows, relevant
learning points are provided
and stressed.
• It presents the solution for IP
problem in the part of turn and
conclusion.
• Various characters in the story
help learners to learn the role
of IP players in the business.
IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business!
SMEs Division
Characters in Module 4
Gibson
Calvin
Esther
Carly
Benito
Samantha
IP Lawyer
CEO
of Fox
Telecom
IP team
manager
CEO
of Mobile
Shot
Engineer
of Fox
Telecom
Designer
of Fox
Telecom
June
Marketing
strategist
of Fox
Telecom
All 28 characters in IP Panorama
IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business!
SMEs Division
Learning Points and More References
IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business!
SMEs Division
Quiz and Heart-to-Heart Talk
IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business!
SMEs Division
Learning Flow
Introduction
Today’s issue
People in the story
::: Learning Point
Inside the story
The education contents
::: More references
The story with educational contents flows
scene-by-scene
Reflection
Simple Quiz
Heart-to-Heart talk
Self-reflection journal
IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business!
SMEs Division
Learning Map of Module 5
Introduction
Today’s issue
--- Background of the story
People in the story
--- Self-introduction of characters
Inside the story
#1. A new MP3 player
#2. Commissioned brochure
[LEARNING POINT 1] Basics of copyright
main contents
1. Definition of copyright
2. Requirements for copyright protection
more references
1. Copyright protection abroad
2. Copyright notice
3. Other legal means to protect original works
#3. Website only for the SEONA MP3 player users
[LEARNING POINT 2] Copyright and related rights
main contents
1. Scope of copyright protection
(1) The works copyright protects (2) The things copyright does not protect (3) Economic rights & Moral rights
2. Basics of related rights
(1) Definition of related rights (2) Rights that related rights provide
3. Period of protection
Story scenes & LEARNING POINT
--- Today’s story is playing
#4.
#5.
#6.
#7.
Reflection
[LEARNING POINT 3] Ownership of copyright
Quiz
--- simple quiz about
copyright
main contents
1. Meaning of ownership of copyright
2. In case of commissioned works
3. In case of works created by an employees
4. In case of works created by several authors
more references
1. A work in public domain
Big hit
Wrong decision
Anna’s lawsuit
Urgent meeting
more references
1. Copyright infringement
2. How to get income from copyright
3. Role of CMOs
#8. Hard time for mediation
My reflection journal
--- Reflection about today’s
learning
Heart-to-Heart talk
--- Alex’s talking about his
experience
#9. Employee training
[LEARNING POINT 4] Using works owned by others
main contents
1. When do you need permission
2. When you don’t need permission
3. The process to get authorization
4. How to reduce the risk of infringement
more references
1. How to find out whether a work is still protected
2. Using a work under a limitation or exception
3. Using works published on the Internet
#10. A new copyright issue
IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business!
SMEs Division
3.
How to Use
IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business!
SMEs Division
Target Audience
• Employees of enterprise, especially SMEs
and SMEs support institutes
• Students of research, MBA school or law
school, and various education institutes
• General public and policy makers
IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business!
SMEs Division
Free Access through Internet
• In October 2007, three parties, KIPO, KIPA and
WIPO will provide IP Panorama through Internet.
IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business!
SMEs Division
Distribution of IP Panorama CD
• To member states of
WIPO, IP Panorama
CD would be provided.
• To the partner of SMEs
division, the CD would
be provided to their
requests.
IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business!
SMEs Division
Translation and Adaptation
• For wider use of IP Panorama, it is necessary to
translate the content into various languages.
- Translating only the script
- Translating the script and the written material
- Fully translating all the content and narration
• Each company, education institute or country
may adapt IP Panorama to its purpose.
- IP Panorama for your company
- IP for business course using IP Panorama
IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business!
SMEs Division
IP for Business Course
• We strongly encourage to establish IP for
Business Course in every IP education institute
using IP Panorama.
- On-line, Off-line or Blended Learning
- Using IP Panorama as main material, submaterial or reference
• We are discussing with two universities in Korea
to set up IP for Business Course at next
semester.
IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business!
SMEs Division
Expert committee
Translation into
Korean
Manuscript
(by WIPO)
Storyboard
examination
Building up an instructional
design strategy (by KIPA)
Translation
into English
Synopsis
examination
(by WIPO, KIPO)
Translation
into English
Building up the detail
instructional design
strategy
(by WIPO, KIPO)
Characters,
Basic designs
Synopsis
(by KIPA)
With Learning contents Analysis
Storyboard
(by KIPA)
Scenario
(by KIPA)
Restructured
Manuscript
(by KIPA)
(by KIPA)
Contents
development
(by KIPA)
Narration script
& recording
(by KIPA)
Contents
examination
(by WIPO, KIPO)
Contents
modification
(by KIPA)
End of
Project
Evaluation committee
IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business!
SMEs Division
WIPO SMEs Web-Site
“www.wipo.int/sme”
IP for Business Series
in Publications
“IP Panorama” in Multimedia
“E-NEWSLETTER”
Won-Kil YOON
yoon@wipo.int
Tel)+41-22-338-8159
Fax)+41-22-338-8760
IP Panorama © 2005-2007 The Most Advanced e-Learning Content on IP for Business!