Eulsoo Seo
Counseller, SMEs Division, WIPO
eulsoo.seo@wipo.int
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Traditional Teaching Methods
Non-participating
Boring
Impractical
Few students
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Characteristics of IP PANORAMA
E-learning multimedia toolkit
Electronically supported learning tool which is operable with Internet Explorer
Storytelling
Each module is designed based on a practical story regarding IP
Animation
IP PANORAMA is developed with full animation.
IP for Business
IP PANORAMA deals with IP issues from a business perspective.
Guaranteed Quality
The World Intellectual Property Organization and the Korean Intellectual
Property Office guaranteed the quality of learning content of IP PANORAMA.
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Contents of IP PANORAMA
Previous modules
Module 1 : Importance of IP for SMEs
Module 2 : Trademarks and Industrial Designs
Module 3 : Inventions and Patents
Module 4 : Trade secrets
Module 5 : Copyright and Related rights
Module 6 : Patent Information
Module 7 : Licensing of IP
Module 8 : IP in the Digital Economy
Module 9 : IP and International Trade
Module 10 : IP Audit
New modules
Module 11 : IP Valuation
Module 12 : Trademark Licensing
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How to Access to IP PANORAMA
Online: Out of Charge
- IP PANORAMA portal website, see at http://www.ippanorama.com
- WIPO SME website, see at http://www.wipo.int/sme/en/multimedia
- Korea Invention Promotion Association (KIPA)’s e-learning website,
see at http://global.ipacademy.net
CD-ROMs: Free
- Operable with Internet Explorer
Book: Free
- Only for learning points of each module
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Components of Each Module
Learning Flow
Introduction
Inside the story
Reflection
Today’s issue
Story scenes
Quiz
People in the story
Learning Point
Self-reflection Journal
More
References
Heart-to-Heart Talk
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Module 2: Trademarks and Industrial Designs
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Development History of IP PANORAMA (1)
Joint Project amongst WIPO, KIPO and KIPA
- WIPO: Manuscript, validation and quality check
- KIPO: Finance (more than CHF 500,000) and quality check
- KIPA: Producer as a technical partner
Ownership
- All rights jointly owned by WIPO and KIPO
9
Development History of IP PANORAMA (1)
2003
- Discussed development of e-learning multimedia on IP in business
based on texts of WIPO SMEs Division, funded by KIPO
2004
- Singed a Joint Development Agreement among WIPO, KIPO, and
developed a module 1 as a prototype
2005 - 06
- Developed modules 2 – 10 in cooperation with WIPO, KIPO and KIPA
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Development History of IP PANORAMA (2)
2007
- Officially released at the WIPO General Assembly
2008 ~
- Further developed two more modules IP Valuation; and Trademark
Licensing
- Distribution of CD-ROMs, Customization and localization of IP
PANORAMA
- Developing one more module: Franchising
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Development Process (English version)
Expert committee
Translation into
Korean
Manuscript
(by WIPO)
Storyboard
examination
Building up an instructional
design strategy (by KIPA)
Building up the detailed
instructional design
strategy
Characters,
Basic designs
Storyboard
(by KIPA)
Translation
into English
Synopsis
examination
(by WIPO, KIPO)
Translation
into English
(by WIPO, KIPO)
Synopsis
(by KIPA)
With Learning contents Analysis
Scenario
(by KIPA)
Restructured
Manuscript
(by KIPA)
(by KIPA)
Contents
development
(by KIPA)
Narration script
& recording
(by KIPA)
Quality Check
(by WIPO, KIPO)
Evaluation committee
Contents
modification
(by KIPA)
End
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Customization Types of IP PANORAMA (1)
Type A customization (Full customization): Everything in local language
Type B customization: Dialogues (sound) still in English, but subtitles
(narration text) and other texts in local language.
Type C customization: Dialogues and subtitles still in English,
but all other text in local language.
Type D customization: Everything in the multimedia remains in English,
but all texts are published in local language
in a separate book, accompanying
the English CD-ROM version.
Type E customization: Everything remains in English, and only some texts
(heart to heart talk, learning points and multiple
choice questions) are published in local language
in a separate book, accompanying
the English CD-ROM version.
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Customization Types of IP PANORAMA (2)
Translation
Creating Arabic
storyboard and
narration script
based on the
English storyboard
and narration script
Development
Narration recording
(in Egypt)
Finalization
Quality check
&
Technical test
Developing e-learning content
Proofreading &
examination of the
translated
storyboard and
narration script
Graphic design,
Text
Animation
Sound effect,
subtitles
Programming
Modification of original version
Modification
&
Completion
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Customization Types of IP PANORAMA (3)
UN Official Language Versions
- Arabic in 2009
- French and Spanish are being developed this year
- Russian will be developed next year
Local language Versions
- Thai version was developed in 2009
- Hungarian was developed, and Vietnamese and Swahili versions are being
developed this year
- Indian, Polish and Serbian versions are in consideration
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Use of IP PANORAMA in Korea
Academic course in university
- On-line course and an off-line course based on IP PANORAMA, see at
http://global.ipacademy.net
- Credit courses for students of
Engineering, Law, and International Relations
- 2007: 169 students, 2008: 813 students
Special course for IP attorney
- Obligatory course for new IP attorney
- 2007 : 65 attorneys , 2008 : 201, 2009 : 201
Internal Use by Big Company
- POSCO, SAMSUNG Electronics, HYUNDAI Motors, etc
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Eulsoo Seo
Counsellor, SMEs Division, WIPO
eulsoo.seo@wipo.int