ADMIN.
PHONE
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Year 11: Graphic Products: Controlled Assessment Task
CONTENTS
Admin
Slide 2
Slide 3
Slide 4
Slide 5
Slide 6
Slide 7
Slide 8
Slide 9
Slide 10
Contents
About the CAT
Structuring annotations
Word bank (terminology)
Assess. criteria for Criterion 1
Assess. criteria for Criterion 2
Assess. criteria for Criterion 3
Assess. criteria for Criterion 4
Assess. criteria for Criterion 5
Criterion 1
Slide 12
Slide 13
Slide 14
Slide 15
Slide 16
Slide 17
Slide 18
Slide 19
Slide 20
Slide 21
Slide 22
Slide 23
Slide 24
Slide 25
Slide 26
Slide 27
Slide 28
Guidance: Task Analysis
Example: Task Analysis
Task Analysis
Guidance: Product Analysis 1
Guidance: Product Analysis 2
Example: Product Analysis
Example: Product Analysis
Example: Product Analysis
Product Analysis 1
Product Analysis 2
Product Analysis 3
Guidance: User Profile
Example: User Profile
User Profile
Guidance: Design Criteria
Example: Design Criteria
Design Criteria
Criterion 2
Slide 30
Slide 31
Slide 32
Slide 33
Slide 34
Slide 35
Slide 36
Slide 37
Slide 38
Slide 39
Slide 40
Slide 41
Criterion 4
Slide 53
Slide 53
Slide 55
Slide 56
Slide 57
Guidance: Initial Ideas
Example: Initial Ideas
Example: Initial Ideas
Example: Initial Ideas
Guidance Development
Example: Development
Example: Development
Example: Development
Example: Development
Guidance Manu. spec.
Example: Manu. spec
Manu. Spec
Criterion 3
Slide 43
Slide 44
Slide 45
Slide 46
Slide 47
Slide 48
Slide 49
Slide 50
Slide 51
Guidance: Making
Example: Record of making 1
Example: Record of making 2
Record of making 1
Record of making 2
Guidance: QA & QC
Guidance: Flowchart
Example: Flowchart
Flowchart
Guidance: Testing & Eval.
Example: Sum. evaluation
Example: Sum. evaluation
Sum. Evaluation
Sum. Evaluation
Criterion 5
Evidence throughout folder
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About the GCSE Course
GCSE course
The GCSE course consists of two units. Unit 1 involves the completion of a two hour written
examination which will test your subject knowledge in the following areas: materials and components,
design and market influences, paper engineering and manufacturing processes. Unit 2, often referred
to as the Controlled Assessment Task (CAT), involves the completion of a single design and make
activity.
The theme for the Controlled Assessment Task (CAT) is governed by a series of briefs set by the
examination board. To complete Unit 2 successfully, you must produce a 3D outcome and a
supporting design folder of no more than 20 concise A3 sheets. The mark allocation for Unit 2 is
displayed below:
The Controlled Assessment Task is divided up into five areas for assessment. Criterion 1 refers to the
investigation of the design context, in essence the ‘research’. Criterion 2 refers the designing and how
you develop your chosen idea. Criterion 3 refers to the making, the 3D outcome. Criterion 4 refers to
how you test and evaluate your work, not only at the end but throughout the whole design process.
And finally, criterion 5 looks at the quality of your communication skills, your spelling, grammar and
punctuation. Each one of these five criterions is then divided into three, four or five levels, each with
its own mark band and corresponding descriptions.
Resources available to you
Use the Technology website to help you with each section of your Controlled Assessment Task.
www.canon-slade.bolton.sch.uk/tech.htm
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ANALYLITICAL ANNOTATIONS FOR CRITERION 1 & 2
1. STATEMENT
2. CONJUNCTIONS
3. REASON(S)
Materials
The product is made from …………
The component parts are made from …………
Dimensions
The product measures …………
Manufacture
The product has been printed using …………
The product have been cut using …………
…for these reasons…
For the reasons, visit:
www.canon-slade.bolton.sch.uk/tech.htm
The product has been formed using …………
The product has has been joined using …………
The product is printed using …………
The printing effects used to enhance this product are ……
…because…
And follow the links to:
…since…
Materials
Manufacturing
Scale of production
The product has been produced using ………… production
Function
The product’s primary function is to …………
The product’s secondary functions are …………
Aesthetics
The product uses ………… fonts
The product uses ………… colours
The product uses images of …………
The layout of the surface graphics is …………
Social, cultural, environmental issues
The materials used to produce this product are …………
The products impact on society is …………
The product impacts on cultures by …………
…as…
Construction
Environment
Aesthetics
Design Issues
and
Packaging
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WOOD BANK
FUNCTION
Protect
Preserve
Promote
Packaging for transportation
Inform
Stability
Open
Close
Display
Assemble
Text
Call
Stack
Ergonomics
Anthropometrics
Dial
Hold
Warn
Navigate
Genre
Flat pack
MANUFACTURE
Off-set Lithography
Flexography
Screen Printing
Digital Printing
Gravure
Laser Printer
Inkjet printer
Laser cutter
CNC milling machine
Profile cutter
Versa camm
Drill
Lamination
Encapsulation
Embossing
Injection moulding
Vac forming
Spot colours
CMYK
Quality control
Sublimation printer
AESTHEICS
San serif font
Serif font
Impact
Harmonious colours
Primary colours
Modern
Traditional
Sleek
Form
Branding
Shape
Style
Contrasting colours
Imagery
Layout
Balance
Texture
Logo
Organic
Corporate
Clean
SOC/CULT/ECO
Cultural issues
Different religions
Signs and symbols with meanings
Imagery of other cultures
Offensive
Misunderstanding
Social issues
Parental control
Benefits society
Fairtrade
Improves quality of life
Environmental issues
Waste
Reuse
Recycle
Reduce
Refill
Renewable materials
Biodegradable materials
Lifecycle of the product
Life expectancy of the product
CAD CAM
Laser cutting
Programme
Red lines - cut
Black lines - score
X and Y axis
Profile cutter
OPAS
Registration marks
Computer Aided Design
Computer Aided Manufacture
Computer Numerical Control
CNC Milling Machine
DTP Desk Top Publishing
CNC
CAD
CAM
Versa Camm
Kiss cut
Advantages of CAD CAM
Disadvantages of CAD CAM
Accuracy
SCALE OF PROD.
One off
Highly skilled workforce
Labour intensive
Time consuming
Hand tools
Batch
Machines
Semi-skilled workforce
Mass
Low-skilled workforce
In-line manufacturing
Continuous
Huge investment in machines
One off - one produced
Batch - 2 to several thousand
Mass - thousands to millions
Continuous - never stops
Down time
Flexible manufacturing
Cell production
High volume
MATERIALS
Thermoplastic (PP, PMMA, etc.)
Grey board
Corrugated board
Solidwhite board
Paper
Recycled board
Waste
Finish
Reduce
Vinyl
Acetate
Plywood
Jelutong
Laminate
Encapsulate
Prime
Lacquer
Spray
Cellulose spray
Wet & dry
Sanding seal
INFORMATION
Ingredients
Weight
Nutritional content
E logo
Name of the product
Address details
Manufacturer’s name
Barcode
Traffic light symbols
Logo
Record label
Features
Track names
Release date
Eco logos
Packaging logos
Price
Website details
Face book and twitter details
Copyright
Terms and conditions
QUALITY CONTROL
Check material stock
Check dimensions
Registration marks
Colour bars
Bleed area
Check spelling
Check alignment
Check fit
Check quality of print
Trim marks
QC
QA
Quality Control
Quality Assurance
Customer loyalty
Check orientation
Check finish
Check function
Test with target audience
Test against design criteria
Test with peers
CONSTRUCTION
Guillotined
Perforation
Rotary cutter
Assembled
Die cutting
Gluing
Creased
Scored
Adhesive
Fastenings
Imposition
Drilled
Screwed
Counter sink
Double-sided tape
Spray mount
PVA
Multi purpose glue
Heat press
Transfer
Folded
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UNIT 2: Criterion 1: Investigating the Design Context
Criterion 1: Investigating the design context
7-8
marks
• Discrimination shown when selecting and acquiring relevant research that will promote originality in designing
• Excellent understanding and analysis of the design context
• Detailed analysis of relevant existing products or systems undertaken related to design intentions
• Comprehensive analysis of relevant and focused research undertaken
• Clear and specific design criteria identified, reflecting the analysis undertaken
• Target market identified and the intended consumer/user profiled
5-6
marks
• Good analysis of relevant products or systems undertaken
• Good analysis of relevant research and context
• Design criteria which reflects the analysis undertaken
• Target market for product has been identified
• Good understanding and analysis of the design context
3-4
marks
• Some analysis of related products or systems undertaken
• Made a superficial analysis of most of the research material and the context
• Design criteria reflects most of the analysis undertaken
• Some consideration has been taken of the likely consumer/user
• Basic understanding and analysis of the design context
0-2
marks
• Minimal analysis of other products or systems undertaken
• Provided little evidence of research and analysis of context
• Design criteria is very general and lacking in any detail
• Limited understanding of the target market/user evident
• Limited understanding or analysis of design context
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UNIT 2: Criterion 2: Development of the Design Proposal (including modelling)
Criterion 2: Development of the design proposal (including modeling)
26-32
marks
• Imaginative and innovative ideas have been developed, demonstrating creativity, flair and originality. Further developments made to take account of ongoing research
• A coherent and appropriate design strategy, with clear evidence of a planned approach, adopted throughout
• The implications of a wide range of issues including social, moral, environmental and sustainability, are taken into consideration and inform the development of the design
proposals
• Excellent development work through experimentation with a wide variety of techniques and modeling (including CAD where appropriate) in order to produce a final design
solution
• Appropriate materials/ingredients and components selected with full regard to their working properties
• Fully detailed and justified product/manufacturing specification taking full account of the analysis undertaken
19-25
marks
• Imaginative ideas demonstrating a degree of creativity, which are further developed to take account of ongoing research
• An appropriate design strategy, with evidence of planning, adopted for most aspects
• Development of design proposals take into account the main aspects relating to a variety of social, moral, environmental and sustainability issues
• Good development work achieved through working with a variety of techniques and modeling (including CAD where appropriate)
• Appropriate materials/ingredients and components selected with regard to their working properties
• Product/manufacturing specification is complete and reflects key aspects of the analysis undertaken
12-18
marks
• Design ideas show some degree of creativity and further development
• An appropriate design strategy, with some evidence of planning, adopted for some aspects
• Developments of design solutions are influenced to some extent by factors relating to social, moral, environmental and sustainability issues
• Adequate development work achieved through working with a range of techniques and modeling (including CAD where appropriate)
• Materials/ingredients and components selected with some regard to their working properties
• Product/manufacturing specification reflects most aspects of the analysis
6-11
marks
• Ideas show some variation in approach or concept
• A limited design strategy, with minimal planning, is evident
• Some consideration taken of social, moral, environmental and sustainability issue in development of design solutions
• Development work is lacking in detail but makes reference to a number of techniques and modeling (including CAD where appropriate)
• Materials/ingredients and components selected with limited regard to their working properties
• Limited product/manufacturing specification which reflects most obvious features of analysis
0-5
marks
• Ideas are lacking in imagination with minimal development or further research
• Little evidence of a logical approach being adopted, with no indication of planning
• Development work shows little consideration of social, moral, environmental and sustainability issues
• Basic development work undertaken using a limited range of techniques
• Materials/ingredients and components selected with little regard to their working properties
• Produced a simple product/manufacturing specification which is general in nature
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UNIT 2: Criterion 3: Making
Criterion 3: Making
26-32
marks
• Final outcome(s) shows a high level of making/modeling/finishing skills and accuracy
• Selected and used appropriate tools, materials and/or technologies including, where appropriate, CAM correctly, skillfully and safely
• Worked independently to produce a rigorous and demanding outcome
• Quality controls are evident throughout the project and it is clear how accuracy has been achieved
• The outcome has the potential to be commercially viable and is suitable for the target market
19-25
marks
• Final outcome shows very good level of making/modeling/finishing skills
• Selected and used appropriate tools, materials and/or technologies including,where appropriate, CAM correctly and safely
• Outcome demonstrates a high level of demand
• Quality control checks applied in the manufacture of the product
• The outcome is suitable for the target market and could be commercially viable with further development
12-18
marks
• Final outcome shows good level of making/modeling/finishing skills
• Used appropriate materials, components, equipment and processes correctly and safely (including CAM)
• Parts of outcome show high levels of demand
• Applied quality control checks broadly but superficially
• The outcome requires further development in order to be suitable for the target market
6-11
marks
• Final outcome is largely complete and represents a basic level of making/ modeling/finishing skills
• Used materials, components and equipment correctly and safely (including CAM if appropriate)
• Some aspects of outcome are demanding
• Some evidence of limited quality control applied throughout the process
• The outcome has some weaknesses which limit its suitability for the target market
0-5
marks
• Final outcome is incomplete or represents an undemanding level of making/ modeling/finishing skills
• Used materials, components and equipment safely under close supervision
• Worked with some assistance to produce outcome of limited demand
• There is limited evidence of any quality control and levels of accuracy are minimal
• The outcome has significant weaknesses which limit its suitability for the target market
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UNIT 2: Criterion 4: Testing and Evaluation
Criterion 4: Testing and evaluation
9-12
marks
• Detailed testing and evaluation as appropriate throughout the designing and making process taking account of client/user or third party opinion
• All aspects of the final outcome have been tested against the design criteria and/or the product/manufacturing specification
• Evaluate and justify the need for modifications to the product and consideration given as to how the outcome might need to be modified for commercial production
6-8
marks
• Appropriate testing and evaluation evident throughout the designing and making process
• Most aspects of the final outcome have been tested against the design criteria and/ or the product/manufacturing specification
• Evaluate and justify the need for improvements or modifications to the product
3-5
marks
• Evidence of some testing and evaluation leading to the production of the final outcome
• Some evidence of testing against the design criteria and/or the product/ manufacturing specification
• Some improvements or modifications to product suggested
0-2
marks
• Minimal testing and evaluation throughout the designing and making process
• Limited or no testing of final outcome against the design criteria and/or the product/manufacturing specification
• Limited mention of some improvements or modifications that could be made to the product
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UNIT 2: Criterion 5: Communication
Criterion 5: Communication
5-6
marks
• Design folder is focused, concise and relevant and demonstrates an appropriate selection of material for inclusion
• All decisions communicated in a clear and coherent manner with appropriate use of technical language
• The text is legible, easily understood and shows a good grasp of grammar, punctuation and spelling
3-4
marks
• Design folder shows some skill in choice of material for inclusion but includes some irrelevant content
• Most decisions communicated with some clarity and with some use of technical language
• There are a small number of errors in grammar, punctuation and spelling
0-2
marks
• Design folder shows excessive duplication of information and a lack of brevity and focus resulting in irrelevant content
• Ideas and decisions communicated at a simplistic level with a limited grasp of the concepts involved and a limited use of technical vocabulary
• Numerous errors in grammar, punctuation and spelling
CRITERION 1
RESEARCH
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Criterion 1: Investigating the Design Context (Task Analysis)
What to do first…
Like all your previous projects, the process of analysing the task or brief
is going to be the starting point for your Controlled Assessment Task.
Only when this is complete will you know what to do next.
Task Analysis
1. Graphically highlight all the words you feel are important.
2. For each keyword highlighted, construct a number of questions
using: who, when, why, what, where and how? (fig. 1)
3. If carried out well, the Task Analysis should identify what you know
and what you don’t know. Of the things you don’t know, you should
identify methods of finding this information out, weather you intend to
use a book, the internet or visit a shop. This process of investigation is
commonly referred to as ‘research’.
What sustainability issues concern CD packaging? The plastic used is a
non renewable resource and the paper will naturally come from trees. There
is research to suggest that CDs are only used once due to developments in
technology. I will research further into these issues by using the internet.
…sensitive to sustainability issues.
fig. 1
How can the sustainability issues concerning CD
packaging be improved? I intend to look at the six Rs. Using
recycled materials, reducing the amount of materials, reusing
the product, refilling the packaging, refusing to use certain
materials and issues concerning the repair of damaged
packaging. I will ask my target audience which concept is most
important to them.
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Criterion 1: Exemplar Task Analysis
What is the waste? Materials they don’t use
when making their products then throw away.
What are the environmental issues around the phone? The
materials it uses and how its manufactured.
How will the environmental issues be dealt with? By using
eco friendly materials to manufacture the phone.
What kind of companies? Manufacturers.
Why are companies taxed on their waste which is not
recycled? To promote companies to recycle their waste.
How can this waste be dealt with? By recycling
it.
Environmental issues are becoming more and more important in our throw away society. Companies are taxed on the waste that they produce that is
not recycled.
Why do we recycle the waste? So
that we can save materials by not
just throwing it away, but reusing
it.
Design Task
What kind of waste used in phone
making can be recycled? Things
like plastic and metal used for the
phone case.
Why are they called this? It is a mixture of the words recycle and phone as the
company focus on recycling materials for their phones.
How are they environmentally
aware? They specialise in recycling
materials for their phones.
Why are they environmentally
aware? Because the materials they
use to make phones will not last
forever so materials need to be
recycled.
Why do they need to market and promote the product?
So that people will know of the existence of the product
and then will tell other people about it, so
RECYCLAPHONE will then sell more phones.
How will they promote and market the product? By
doing point of sales displays, advertisements and having
eye catching packaging on the product to attract
peoples attention to it.
‘RECYCLAPHONE’ a company who are environmentally aware and specialise in recycling and marketing mobile phones need to promote their product.
Design, prototype and package a block foam mobile phone. The phone must be packaged for its safety and security and be presented with promotional
material ready for launch to the public.
What is a block foam mobile phone? A
prototype phone modelled out of foam.
What promotional material will there be? I will make the
packaging for the phone and do a point of sales display.
Why does it need promotional material? To promote the
phone to the public so that it will get more people buying
the product.
Why do we use this? As I wouldn’t be able
to make an actual phone out of
plastic/metal.
How will it be packaged for safety? By having
some padding in the package and something to
hold the phone in place so that it doesn’t rattle
around the package and break.
Why does it need to be packaged for safety? So
that when someone buys the phone they get the
phone in a good working condition.
How will it be secure? By having some
kind of lock on the package to keep
people out until it has been bought.
CORPORATE TITLE HERE
TASK 1
Context
Environmental issues are becoming more and more important in our throw away society. Companies are taxed on the waste that they produce that is not
recycled.
Design Task
‘RECYCLAPHONE’ a company who are environmentally aware and specialise in recycling and marketing mobile phones need to promote their product.
Design, prototype and packaging a block foam mobile phone. The phone must be packaged for its safety and security and be presented with promotional
material ready for launch to the public.
TASK 2
Context
Promotion is important for a new product or an event.
Design Task
A group of students in your school have formed a band and want to complete a set of publicity material for their future events. The set must include at least a
four fold CD case with CD and relevant information and an item, which incorporates a smart material.
TASK 3
Context
Books that contain movement are now found in most book stores. They can be a source of pleasure to the readers.
Design Task
Design and make a book containing kinetic spreads that will enlighten its readers. The book must be produced in A5 size, either in landscape or portrait.
TASK 4
Context
Confectionary items are sold by the wholesaler in a package called an outer. Often this outer doubles as a point of purchase display.
Design Task
A luxury chocolate manufacturer feels the need to break into the cheaper counter confectionary line. It plans to market a confectionary item to be named by
you. It will cost 20p and will be a solid geometric shape; it will be marketed directly on the shop counter from a point of purchase box. Design and make the
wrapper, the point of purchase box and model the product in a suitable material to fit the wrapper. All the items need to be full size.
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Criterion 1: Investigating the Design Context (Product Analysis)
What to do next…
When you have completed the Task Analysis, you should have
identified areas for investigation (research). This investigation should
include analysing some existing products (Product Analysis) and
investigating the potential market for for the product (User Profile).
Product Analysis
1. If possible, dissemble an existing product and take several
photographs of it (avoid getting some thing off the internet).
2. Start to analyse and annotate the product using the headings found
on the slides.
3. When annotating, never provide just a statement. E.g. The CD
sleeve has been printed using Off-set Lithography. Always provide a
statement followed by a suggestion or a reason. E.g. The CD sleeve
has been printed using Off-set Lithography because this is very fast
and the quality is very good.
4. How do you know what to suggest or how do you know what reason
to provide? Well in the past, you could always ask your teacher (as a
source of research), not anymore! That’s the ‘investigation’ part of the
task. You have to find out.
5. Most of the information you need can be found on the school website,
www.canon-slade.bolton.sch.uk/tech.htm. If you can’t find it there,
then you can use the coursework books in school or even go to the
library. IMPORTANT. Any sources used should be noted on each slide.
6. Remember, make the sheets concise. Maximum point size of 12;
Always use sub headings for your annotations; always use bullet points
(get straight to the point), think about the visual impact of each sheet
after all you are design students! Finally, check your spelling, grammar
and punctuation.
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Criterion 1: Investigating the Design Context (Product Analysis)
Function
• Comment on what you feel are the principle functions of the product.
• How well does the design of the product achieve these principles?
• What could be done to improve them?
• What about the ergonomics of the product?
Aesthetics (11)
What does the product look like? Consider:
• The colours used: colour psychology and colour combinations. Why
has the designer chosen these colours?
• The layout: how is the information positioned in relation to each other?
Is it balanced, cluttered or confusing?
• The style: try to describe the product’s style. Is it traditional, old
fashioned, sleek, classical, modern, grunge, calming, decorative,
distressed, industrial or minimal?
• The imagery used: comment on the style and choice of the imagery
used. Why has the designer chosen them?
• The texture used: comment on the textures used. Is it rough in one
part and smooth on another, if so, why?
• The proportions used: Is the product symmetrical or asymmetrical?
Manufacturing (8)
• Printing: which method of printing has been used and WHY?
• Colours: how many colours have been used and how can you tell?
• Printing effects: which printing effects have been applied and WHY?
• Construction Methods: how has the product been put together?
• Plastic foming: how has the product been made? How can you tell?
User Profile
• Who is the product aimed at?
• What do they think of the product?
• What do they think about it’s function, aesthetics, materials, size, etc?
Good and bad points
• Draw up a table of positive and negative aspects of the product.
• These points should form the basis for your ‘design criteria’.
Safety
• Is the product safe to use? Are there any areas for improvement?
• Are there any lose parts or sharp edges?
• Does the product display any safety standards, such as the kite mark?
Information (14 & 10.5)
• What information is included on the product and WHY?
• Be comprehensive. Look for: titles, barcodes, signs and symbols,
address details, logos, diagrams, eco logos, keys, diagrams, etc.
Social, moral, environmental and sustainability issues (10)
• What considerations have the designers and manufacturers made
regarding the social, moral, environmental and sustainability implication
of the product?
Dimensions
• Measure all aspects/components of the product in millimetres.
For example:
- Is there a parental advisory sticker on the CD sleeve because the lyrics
may cause offence?
- Is the card or board recyclable or does the company make contributions
to the cost of recycling?
- What impact has the product had on society?
- What is the life expectancy of the product?
- Has the product had a positive or negative impact on society?
- Are the materials used renewable or non renewable?
- Are there more sustainable alternatives available?
Scale of Production (8.5)
• Has the product been manufactured using one off, batch or mass
production? WHY?
Materials (7)
• Which materials have been used to produce the product?
• You must state why the designers have chosen that particular material.
Criterion 1: Exemplar Product Analysis (phone)
Information
The phone doesn’t have much information on it
other than the Orange logo and the phones name.
This is to keep the phone look neat by not having
lots of information all over it.
Aesthetics
Colour
The colours are black with a silver
lining around the phone. This is to
make it look sleek by making it
simple.
Dimensions
Height – 196mm
Length – 60mm
Width – 10mm
.
Scale of Production
It would be mass produced as most electrical products are and it
can be a few thousand made to a few million
Function
The functions of the phone are
to ring people, send texts, take
photographs, play music and
check email. The product does
these functions well as they are
easy to use and work properly.
The ergonomics are done well
because the phone fits easily
into most hands and the qwerty
keyboard is easy to use even
though the keys are so small.
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Manufacture
Printing
The logo and the buttons would have been screen printed as this is a
way of printing onto plastic.
Colours used
The main colours used are black and silver, there are a couple other
colours for the buttons and the orange logo. I can tell this just by
looking at the phone.
Layout
The layout is neat with all the
buttons symmetrical.
Style
The style is sleek and modern.
This has been achieved using
black as the colour and the form
of the product.
Imagery
No imagery has been used on it
other than the Orange logo as it is
a phone and it is supposed to be
plain
Materials
The plastic used to make the
phone is likely to be ABS. They
have used this material because it
is tough, rigid, lightweight, scratch
and impact resistant. It is
available in a variety of colours
and can be injection moulded into
complex shapes.
Social, cultural and environmental issues
Social issues
The issues are that it might be seen as something which is
stopping us using traditional methods of communication such
as sending mail because it is much easier to send texts.
Cultural issues
The issues are that people might use their phones too much
now and just spend too much of their life texting people, this
may be bad because it lowers the amount of time we actually
spend with other people.
Construction Methods
The product would be put together with snap fittings, this is
where the main parts of the component have injection
moulded parts which fit together so that the parts of the
product, the back and the front, just go into each other.
Environmental issues
The issues are that the materials used to make the product
aren't sustainable as it uses plastics and a touch screen, which
are both bad for the environment when being made and are
not sustainable.
Manufacture
The product has been made with injection moulding. I can
tell this because most plastic products are injection moulded
and it is a complex shape which would need to be injection
moulded
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Criterion 1: Exemplar Product Analysis (packaging)
Information
The phone box has information on it, such as the O2 logo, the phones name,
Bluetooth, Windows Mobile, CE (it meets EU standards) and the Java logos. It
uses the environmental logo, WEEE Wheelie bin logo, showing that you
shouldn’t throw the product in the bin because it contains materials that
when thrown into general waste will pollute and damage the environment.
Also, it has a list of the technical specifications of the phone on one side of
the box to inform the buyer of how good the technology is in the phone.
Dimensions
Height – 100mm
Length – 240mm
Width – 145mm
Function
The boxes functions are to protect the phone from damage, to promote the phone by
having a box to catch your attention and to put all the information somewhere. Also, to
package the phone for transportation .
Aesthetics
Colour
The colours are dark blues and black to look like it is
deep underwater.
Manufacture
Printing
The printing used would have been offset lithography, they have used this because it
has a very good quality, it is speedy and is the most cost effective all-round method of
printing.
Style
The style is modern and fun as it looks like the phone is
swimming through the sea.
Imagery
The imagery used is the picture of the phone swimming ,
they have used this as O2 have a theme of water.
Materials
The materials used would be solid white board. They have
used this because it has a high quality finish, can be printed
on both sides and is very solid, they have made it more
sturdy by using two pieces of board.
Social, cultural and environmental issues
A social and cultural issue is that the text on the box is just in
English, so as there are a lot of people who don't speak English in
this country they will have difficulty reading the box.
An environmental issue is that they have used too much card when
making the box as it is over packaged. All the box needs to fit in is
the phone, the charger and a manual, but the box could easily fit all
these in many times.
Scale of Production
It would be mass produced as it is used to package an electrical product and
most electrical products are mass produced. It can be a few thousand made to
a few million.
Solid White Board
Colours used
The main colour on the box is blue, this is used as it is O2’s main colour as they use an
ocean theme on their products. The colour blue is used to show peace, calmness and
intelligence.
Printing effects
The printing effects used are a matte finish on the box, this makes the box very smooth
and nice to touch, the disadvantages are that it scratches and smudges easily so it will
reduce in quality over time.
Construction Methods
The box would be die cut by using a die with creasing blades and cutting blades. The
foam inside will also be cut out in this way.
designtechnology
Criterion 1: Exemplar Product Analysis (packaging)
Information
The computer box has information on it, such as the Apple
logo, the product name, pictures of the back and front of the
computer, a list of specifications of the computer to inform
the buyer of what is inside the computer. The barcode, the
WEEE Wheelie bin logo (Don’t throw it in the wheelie bin),
the CE logo (it meets EU standards) and the mobius loop
(encouraging to recycle the box).
Social, cultural and environmental issues
The social issues are that the computer is very expensive
for the hardware it has, as most Apple products are quite
expensive, so a problem it might have is that people could
buy a product with the same hardware for much less.
Environmental issues are that they could easily over
package the computer, but they have not done this as the
box is very small and is just big enough to fit the
computer, cords and manuals in it.
Function
The boxes functions are to protect the computer from
damage, to promote the computer by having a box to catch
your attention and to put all the information somewhere.
Also, to package the computer for transportation .
Materials
The materials used would be corrugated board
for the inner box and then a high quality paper
wrapped around the board to print on. They did
this so that the outside of the box would be nice
and smooth and the inner box will still be strong
and sturdy.
Manufacture
Printing
The printing method used would be off-set lithography, they would have used
this because it is a cost effective method of printing when mass producing, it is
speedy and it has a very good quality.
Colours used
The main colours used are white for the background, black text and grey extras.
They’ve used white as it is a colour to portray a clean, honest, pure product.
Printing effects
A matte varnish has been used on the paper to make it smooth. A disadvantage
of using this is that it scratches off easily and looks messy after a while of being
used.
Construction Methods
The box would be die cut by using a die with creasing blades and cutting blades.
The foam inside will also be cut out in this way.
Dimensions
Height – 180mm
Length – 175mm
Width – 135mm
Scale of Production
It would be mass produced as it
is used to package an electrical
product and most electrical
products are mass produced. It
can be a few thousand made to
a few million.
Aesthetics
Colour
The box has three main colours on it, white, grey and black,
white for the background, grey for pictures and black for
text.
Layout
The layout of the box is very neat, with everything straight
and the pictures of the computer are taken so that it is
completely straight and not slanted at all.
Style
It is a very modern, minimalist design. The box has little
information on it but still conveys a lot about the computer.
Imagery
The imagery used are pictures of the computer, to show off
how small it is, the Apple logo and some symbols of some of
the features of the computer.
CORPORATE TITLE HERE
Scale of Production
Dimensions
Information
Function
PHOTO
HERE
Aesthetics
• Colour
PHOTO HERE
• Layout
• Style
Manufacture
PHOTO HERE
• Printing
• Imagery
• Colours used
• Printing effects
Materials
• Construction Methods
Social, cultural and environmental issues
IMAGE OF
MATERIALS
PHOTO HERE
• Plastic forming methods
IMAGE OF
PRINTING
CORPORATE TITLE HERE
Scale of Production
Dimensions
Information
Function
PHOTO
HERE
Aesthetics
• Colour
PHOTO HERE
• Layout
• Style
Manufacture
PHOTO HERE
• Printing
• Imagery
• Colours used
• Printing effects
Materials
• Construction Methods
Social, cultural and environmental issues
IMAGE OF
MATERIALS
PHOTO HERE
• Plastic forming methods
IMAGE OF
PRINTING
CORPORATE TITLE HERE
Scale of Production
Dimensions
Information
Function
PHOTO
HERE
Aesthetics
• Colour
PHOTO HERE
• Layout
• Style
Manufacture
PHOTO HERE
• Printing
• Imagery
• Colours used
• Printing effects
Materials
• Construction Methods
Social, cultural and environmental issues
IMAGE OF
MATERIALS
PHOTO HERE
• Plastic forming methods
IMAGE OF
PRINTING
designtechnology
Criterion 1: Investigating the Design Context (User Profile)
How do I investigate the potential market?
Even the most successful products produced aren’t aimed at everyone
in the world (the market). You need to identify who the ‘target
audience’ is for your product(s) and what are their needs (profiling
them). To find this out, you’ll have to ask them!
User Profile
Firstly, design a series of questions to ask your target audience. These
could range from, how they want the product to look (aesthetics); what
information to include and how they’d like the product to perform
(function).
Try and use closed questions. These are much easier to produce
results from. E.g. Which combination of colours do you think would best
suit the image of a school rock band? A) Primary colours B) Dark
colours C) Harmonious colours or D) Bright colours.
Analyse the results from your profiling. What are your findings?
Remember these findings should influence the content of the ‘design
criteria and ultimately, your design ideas.
designtechnology
Criterion 1: Exemplar Questionnaire, results and analysis of the results
6
1. What shape would you prefer your phone’s design to be based
on? Organic, Geometric or Irregular
1
4
2
5
3.5
3
4
2.5
3-D C olu mn 1
3
3-D C olu mn 1
3-D C olu mn 2
2
3-D C olu mn 2
3-D C olu mn 3
2. What colours do you look for in a product? Contrasting,
Harmonious, Dark, Bright
3-D C olu mn 3
1.5
3-D C olu mn 4
2
1
1
0.5
3. What model phone would you rather have? Touch Screen, Slide,
Flip, Touch-Slide Hybrid
4. What would you rather have your phone specialise in?
Communications Functions, Media Functions, Gaming Functions or
Business Functions
0
0
Org an ic
Geometri c
Irregu lar
Co ntrastin g
7
3
Dark
Brig ht
4
4
6
5
3.5
3
2.5
5. What texture do you prefer? Smooth, Grainy, Rough
4
3-D C olu mn 1
3-D C olu mn 1
3-D C olu mn 2
2
3-D C olu mn 3
3-D C olu mn 4
1.5
2
0.5
0
0
Tou ch Screen
Sl ide
Fl ip
Tou ch Hyb rid
Co mmun ication s
9
5
3-D C olu mn 4
1
1
7. What is more important in a phone? Speed, Detailed Graphics,
Simple to Work
3-D C olu mn 2
3-D C olu mn 3
3
6. Which of these most heavily influences your life? Music, Film,
Books, Games
8. Would you prefer a phone that really shows off how eco friendly it
is? Or is eco friendly but looks just like any other phone?
Harmon io us
Gamin g
5
6
8
7
4.5
4
3.5
6
3
3-D C olu mn 1
5
3-D C olu mn 2
4
3-D C olu mn 1
2.5
3-D C olu mn 2
3-D C olu mn 3
3-D C olu mn 3
2
3
2
1
1
0.5
0
0
Smo oth
Ro ug h
Grain y
Mu si c
4
7
3-D C olu mn 4
1.5
Fi lm
Bo oks
Games
6
8
3.5
3
5
4
2.5
3-D C olu mn 1
2
3-D C olu mn 2
3-D C olu mn 1
3
3-D C olu mn 2
3-D C olu mn 3
1.5
2
1
1
0.5
0
0
Sp eed
Detail
Si mpli ci ty
Eco Fri en dl y
Lo ok
Ord inary
Lo ok
CORPORATE TITLE HERE: USER PROFILE
designtechnology
Criterion 1: Investigating the Design Context
What is the design criteria?
The design criteria describes the restrictions and possibilities for the
intended product. It is normally presented in a bullet point list and
focuses on a number of areas, such as: the appearance of the product
(aesthetics) and what the product needs to do (function).
What to do.
1. The list should be in bullet point format.
2. Each point should be accompanied by a small sentence explaining
the importance of the point.
3. All ideas and developments should aim to meet the design criteria.
4. Include points to describe all of the following:
Function:
What the product has to do.
Aesthetics:
A description of how it should look, considering: colour, font styles,
imagery and layout.
Dimensions:
Details of sizes.
Information:
What information needs to be included, such as: logos, titles,
lyrics, track names, etc.
designtechnology
Criterion 1: Exemplar Design criteria
My phone and box may meet the following points:
Function
Aesthetics
Dimensions
Information
The phone must:
To ring people
Send texts
Take photos
Play music
Check email
App capabilities
The product may be black or a very dark colour
This is to give the impression that the phone is
modern and sleek
Phone size
The product will measure approx. 80 x 40 x 15
The phone may include:
Be totally recyclable
The box must :
Promote the phone
to increase sales
The phone will be ‘based’ on a rectangular format
This is the best shape for the screens shape
I’d like the phone to be modern and sleek in
appearance
Even though the phone is an eco phone - I don’t
necessarily want it to shout ‘eco’
•The name of the manufacturer
I will need to consider the hand and finger sizes of
my target audience
This is important as they are going to be the people
using the product - the product needs to be
comfortable and to able to function with ease
Packaging
The packaging size will ultimately be decided by the
size of the phone - however, I want to keep the
amount of material needed to packaging the
product down to an absolute minimum.
•Interface with icons
•Signs an symbols
The packaging may include:
•The name of the product
•The name of the manufacturer
Protect the phone
in case the box gets dropped and the phone will still
be intact
•A barcode
Package the phone for transportation
so it will be easier to distribute it by the phone
being in a box
•The mobius loop
•The WEEE logo
•The CE logo
•Address details
•The website
•The product features
CORPORATE TITLE HERE: DESIGN CRITERIA
My ????? may meet the following points:
Function
Aesthetics
Dimensions
Information
Point 1
Point 1
Point 1
Point 1
Justifying sentence
Justifying sentence
Justifying sentence
Justifying sentence
Point 2
Point 2
Point 2
Point 2
Justifying sentence
Justifying sentence
Justifying sentence
Justifying sentence
Point 3
Point 3
Point 3
Point 3
Justifying sentence
Justifying sentence
Justifying sentence
Justifying sentence
Point 4
Point 4
Point 4
Point 4
Justifying sentence
Justifying sentence
Justifying sentence
Justifying sentence
Point 5
Point 5
Point 5
Point 5
Justifying sentence
Justifying sentence
Justifying sentence
Justifying sentence
Point 6
Point 6
Point 6
Point 6
Justifying sentence
Justifying sentence
Justifying sentence
Justifying sentence
Etc.
Etc.
Etc.
Etc.
CRITERION 2
IDEAS & DEV.
designtechnology
Criterion 2: Development of the Design Proposal (including modelling) (Initial ideas)
Initial Ideas
The first part of this section is to generate a wide range of ‘initial ideas’.
These should be your initial thoughts to solving the design problem –
speed is key in this section, otherwise you might forget a really good
idea whilst you are spending an eternity just getting your 30 degree
lines just right.
Be as creative and original as us can. Look for inspiration from the
design books, posters and magazines in the classroom. If you’re still
struggling, try generating a spider diagram using words associated with
the design brief, such as, the name of the band or the theme of your
pop-up book (see example on page 25).
What to do
1. Produce a range of original and creative ideas
2. Try using a ‘word map’ to help broaden your ideas.
What to do cont.
7. Demonstrate a good grasp of grammar, punctuation and spelling.
8. Show off your technical language of the subject in your annotations.
9. Use arrows to indicate particular areas of importance.
10. Make sure each sheet in concise with little white space.
11. When designing always consider:
• the social, moral, environmental and sustainability of each idea
• the aesthetics (colour, font styles, layout and imagery)
• the function (how it works)
• the materials (what are the properties of the materials)
How do I show off my technical language?
Analyse and annotate all your ideas. Use exactly the same headings you
used to compile a concise and detailed product analysis.
3. All the ideas must aim to meet your design criteria.
4. Test all your ideas against this design criteria.
5. Consult your target audience, what are their thought on the ideas?
6. Show off your graphical communication skills, consider using:
• One point perspective
• Two point perspective
• Isometric crating
• Schematic drawings
• Enlargements
• Cross-sections
• Exploded view
• Rendering or hatching techniques
• Thick and thin line technique
The headings should include:
• Function
• Ergonomics
• Aesthetics
• Information
• Dimensions
• Materials
• Target Audience’s thoughts
• Safety
• Social, moral, environmental and sustainability issues
• Testing against the design criteria
designtechnology
Criterion 2: Exemplar Initial ideas: Recyclable phone
designtechnology
Criterion 2: Exemplar Initial ideas: Phone’s packaging
designtechnology
Criterion 2: Exemplar Initial ideas: POS Display
designtechnology
Criterion 2: Development of the Design Proposal (including modelling) (Development)
What is the development stage?
Once your target audience has decided on an initial idea, you can
begin to develop it further. This is when your design should start to
really take shape. The development section is the largest and most
important part of the Design Process (it’s where all the
experimentation and working out takes place).
What should I be doing in the development section?
1. Still aim for originality & creativity in your developments.
2. Your development should include sketches, CAD, and models.
What should I be doing in the development section? Cont.
Show off your graphical communication skills:
• Isometric crating, one and two point perspective
• Schematic drawings, Enlargements and Cross-sections
• Exploded views, rendering, hatching
• Thick and thin line technique and 3rd angle orthographic projection
• CAD: Photoshop, 2D Design, Illustrator, Office, SolidWorks, etc.
How do I show off my technical language?
Analyse and annotate all your ideas. Use exactly the same headings
you used to compile a concise and detailed product analysis.
3. Model and prototype, using card, paper, Styrofoam, etc.
4. Always photograph your models and include them in your folder.
5. When designing always consider:
• the social, moral, environmental & sustainability of each
development
• the aesthetics (colour, font styles, layout and imagery)
• the function (how it works)
• the materials (what are the properties of the materials)
• the parts needed (how will each part help)
6. Make sure each sheet in concise with little white space.
7. Analyse and annotate all your ideas.
8. Use exactly the same headings you used in your product analysis.
9. All the developments must aim to meet your design criteria.
10. Test your ideas against this design criteria & with your target
audience, what are their thoughts.
The headings should include:
• Function
• Ergonomics
• Aesthetics
• Information
• Dimensions
• Materials
• Target Audience’s thoughts
• Safety
• Social, moral, environmental and sustainability issues
• Testing against the design criteria
designtechnology
Criterion 2: Exemplar Development: Recyclable Phone
designtechnology
Criterion 2: Exemplar Development: Packaging
designtechnology
Criterion 1: Exemplar Development: Surface graphics for the packaging
designtechnology
Criterion 2: Exemplar Development: POS Display
designtechnology
Criterion 2: Development of the Design Proposal (including modelling) (Manufacturing Spec)
What’s a product/ / manufacturing speciation?
The manufacturing specification comes at the end of the development
phase, but before you start making the final outcomes. Like the ‘design
criteria’, it should be presented in a series of bullet point statements
and should explain exactly how to make the final product, hence the
name ‘manufacturing specification’.
Include points to describe all of the following:
Materials: what will each part be made from & how much material
is needed?
Dimensions:: precise measurements for each part in millimeters?
Tolerances: the maximum and minimum size each part can be.
Quality Control: what needs to be checked & how and when to
check it.
Construction: explain exactly how each part will be made.
Cost: how much will each part cost and detail any other costs
involved.
designtechnology
Criterion 2: Exemplar Manufacturing Specification for the phone’s packaging
In school
Materials
•
•
•
•
Dimensions
The outer packaging will be
made from 280gsm solid
white board
•
This provides a good surface
to print onto and it can be cut
and folded
•
The packaging must hold
the phone which measures
50 x 80 x 10
This is the product the
packaging is design to hold,
protect and promote
The inner packaging will be
made from white-faced
corrugated board
Manufacture
•
QC
The outer packaging will be
printed using a laser printer
and cut using a profile
cutter
•
I will check the spelling of
the surface graphics
•
•
This provide a good quality
print and an accurate cut
•
•
The inner packaging will be
laser cut
•
I want the product to look like
a quality product
•
This is a relatively quick and
accurate method of cutting
thick materials
•
I will check the design and
dimensions of the net
•
To ensure it cuts correctly and
fits the phone
This is a rigid material which
has good impact resistance protecting the product inside
Fabrication & Finish
•
It looks very unprofessional if
words are spelt incorrectly
I will assemble the net
using a multi-purpose
adhesive
•
I will check the quality of
the printed surface graphics
This is strong when dry but
does not set instantly
•
I may apply a transparent
plastic laminated to the
surface of the outer
packaging
•
This will protect and possibly
enhance the appearance of
the product
Commercially
Materials
Dimensions
Manufacture
•
The outer packaging will be
made from 280gsm solid
white board
•
The packaging must hold
the phone which measures
50 x 80 x 10
•
The wrapper would be
printed using offsetlithography
•
This provides a good surface
to print onto and it can be cut
and folded
•
This is the product the
packaging is design to hold
preserve and promote
•
It is fast and provides very
good quality
•
The inner packaging would
be cut using a die
•
This is a relatively quick
process for cutting and folding
at the same time
•
•
The inner packaging will be
made from recycled paper
pulp
This is a rigid material which
can be moulded to fit the
phone and offers good impact
resistance
•
•
The out packaging would be
compression moulded
This is a method used to
mould relatively simple shape
QC
Fabrication & Finish
•
Colour bars would be
included
•
The surface of the board
would be varnished
•
This would enable colour
consistency in the printed job
•
•
A bleed area would be
included
This would protect and
enhance the presentation of
the packaging
•
This would provide a
tolerance for the trimming
process
The outer packaging would
be assembled using a multipurpose adhesive
•
This is strong when dry but
does not set instantly
•
•
Registration marks would
be used
•
This would ensure each plate
is aligned when printing
CORPORATE TITLE HERE
In school
Materials
Dimensions
Manufacture
QC
Fabrication & Finish
•
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Materials
Dimensions
Manufacture
QC
Fabrication & Finish
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CRITERION 3
MAKING
designtechnology
Criterion 2: Making
Making
Most of the marks for this section are achieved by making a 3D
outcome. You should be aiming to show a high level of making and
modelling skills. For example: is the product folded correctly; do the
edges line up; has it been neatly cut; does it fit together and are there
any gaps? However, some of the marks for this section can be picked
up in your portfolio.
How can I pickup marks for making in my portfolio?
Record the making process using photographs and annotations. For
example:
What tools have you used and why?
Craft knife, safety rule, slot punch, etc.
Which materials have you used and why?
Able to print on to it, rigid, flexible or can be easily cut.
What technologies have you used and why?
Laser cutter, OPAS, milling machine, 3D Printer
(Very important – you must explain the process of using them)
How do I build Quality Control checks into my making?
Nearly all products produced on a commercial level will need checks in
place to ensure a quality product is produced every time. Refer to the
next two slides for guidance.
Help?
You are awarded marks for working independently and how you have
solved designing and manufacturing problems. Think about what you
have done in year 10 and in year 9.
Finally
Does the final product look professional and is it suitable for the target
audience (how do you know have you asked them)?
designtechnology
Criterion 3: Exemplar Record of Making
Materials
I used corrugated board for the face sections to the
POS - because it is rigid and thick. I used grey board
for the stand as this is rigid and appearance wasn’t
that important.
Modifications
I had to cut the the stand several
times - as there were no settings
provided for grey board - and a the
first attempts the laser hadn’t cut
through the material.
Testing TA or DC
Initial consultation with
the TA was very positive however, I am still to test
the product for the
summative evaluation.
CAD CAM
To manufacturer the POS display - I drew out the
profiles for both parts using 2D Design Tools. I
colour the lines to be cut RED, and the lines to be
scored - I coloured these BLACK. On the PC
connected to the laser cutter - I programmed the
SPEED and POWER of the laser to cut and score
through the various materials.
Tools and processes
Once the machine had
finished cutting and scoring
the board - I checked to see if
the blade had cut all the way
through the material
QC
I checked to make
sure the
registration marks
where present and
level
CAD CAM
The inner packaging was produced
by drawing a series of identical
profiles and laser cut. The material
used was corrugated board because
it it thick and offers some protection
to the product inside.
CAD CAM
I have used the process of CAD CAM
to design and manufacture the outer
packaging.
The machine used to cut the NET was
called a ‘profile cutter’
Materials
I used Solid white
board to print the
outer packaging. This
material has a good
surface to print onto
and it can also be
recycled.
Manufacture
I laminated the printout on to the laser
cut corrugated board. I then laminated
a film over the printed surface to offer
protection and to enhance the product.
Tools and equipment
I set the print out up in a ‘profile cutter’. Using
the Net which I drew in 2D Design tools - I
then programmed the machine to cut the
RED lines and to score the BLACK line.
Environmental issues
Due to the shape of the NET cut
from the card - there is some waste
material - I tried to use this waste
material in the production of the
tickets and backstage pass.
QC
Once the machine
had finished
cutting and
scoring the board
- I checked to see
if the blade had
cut all the way
through the
material
Testing TA or DC
I checked to see if all
the information was
visible on the
packaging and
compared it with my
design criteria.
designtechnology
Criterion 3: Exemplar Record of Making
Tools and equipment
Once I was satisfied with the finish
provided by the sanding seal - I then
spray the surface of the timber with a
‘filler primer’. This filled in some of the
remaining gaps as well as providing a
base coat for the colour. This process
was repeated twice.
CAD CAM
To make the model - I first designed it using CAD in a
program call SolidWorks. I then saved the design as an STL
file. This was then opened on the PC controlling the CNC
milling machine. Whilst the file was open on this machine - I
programmed the machine - altering settings for the size of the
material, the tool size, depth of cut and the pass over
rate.The CNC milling then milled out the design from the
block of jeluting. The machine has a self-centre vice. This
enable me to flip the material and machine the other half of
the design - marking a completed product
Materials
To make the finished model - I
used Jelutong. This is a
hardwood with a very close grain
- allowing it to look like other
materials when finished with
spray paint.
Tools and equipment
To create a very smooth finish to the surface - I
used a solution called - sanding seal. This filled
the grain gaps of the wood. The process of
applying this solution, drying it and then sand the
wood was repeated 2 to 3 times.
QC
To ensure a quality product - I cut
the model from its frame and
carefully sanded down the edges
using glass paper.
Testing TA or DC
I got my TA to check the
feel and dimensions for a
final time - before I
started to finish the
surface of the model.
QC
Each time the surface was sprayed with the
primer - I checked the quality of the surface for
any rough parts.
Tools and equipment
Once the surface had been
primed - I then sprayed two
coats of black and then two
coats of lacquer - to enhance
and protect the surface finsih.
Testing TA or DC
Initial consultation with the TA was
very positive - however, I am still to
test the product for the summative
evaluation.
Eco issue
Some waste was produced
at various stages of the
manufacturing. If I was to
produce an alternative
model - I may consider RP.
CAD CAM
I cut a logo and a button for the phone using a profile cutter. I
drew the logo and button in a program called 2D Design Tools.
I then turn the profile line to RED and then programmed the
machine to performa kiss-cut on the PVC vinyl. I applied the
vinyl using some application tape and a pair of tweezers.
Manufacture
To make the screen - I copied an image of the
apple iphone’s interface from the internet. I then
scaled it to fit the size of my phone. I laminated a
piece of film to the surface of the screen - to give
a shinny appearance I attacted the screen to the
model using some double-sided tape.
CORPORATE TITLE HERE (RECORDING MAKING 1)
Materials used
Tools and equipment used
Environmental issues
QC
Materials used
Environmental
issues
PHOTO
HERE
Testing TA or DC
PHOTO
HERE
Environmental
issues
QC
PHOTO
HERE
Modifications made
Testing TA or DC
Environmental issues
Materials used
PHOTO
HERE
CAD CAM
CAD CAM
Tools and equipment used
Testing TA or DC
PHOTO
HERE
QC
Modifications made
PHOTO
HERE
Materials used
Materials used
Testing TA or DC
Environmental issues
QC
Testing TA or DC
PHOTO
HERE
QC
PHOTO
HERE
PHOTO
HERE
Environmental issues
Environmental issues
Modifications made
CORPORATE TITLE HERE (RECORDING MAKING 2)
Materials used
Tools and equipment used
Environmental issues
QC
Materials used
Environmental
issues
PHOTO
HERE
Testing TA or DC
PHOTO
HERE
Environmental
issues
QC
PHOTO
HERE
Modifications made
Testing TA or DC
Environmental issues
Materials used
PHOTO
HERE
CAD CAM
CAD CAM
Tools and equipment used
Testing TA or DC
PHOTO
HERE
QC
Modifications made
PHOTO
HERE
Materials used
Materials used
Testing TA or DC
Environmental issues
QC
Testing TA or DC
PHOTO
HERE
QC
PHOTO
HERE
PHOTO
HERE
Environmental issues
Environmental issues
Modifications made
designtechnology
Criterion 2: Making (Quality Assurance and Quality Control - 1)
What is QA (Quality Assurance)?
Companies have long realised that cost is not the only influencing
factor for manufacturer and consumer choice. Factors such as:
build quality, consumer service, performance and quality of design
dictate why one product is chosen over another. The term ‘Quality
Assurance’ relates to all aspects of the manufacturing process, from
the early stages of design right through to the delivery of the
product.
What is QC (Quality Control)?
Quality Control is a small part of Quality Assurance. It involves a
series of checks, which take place on a product during the
manufacturing process. The checks are carried out to ensure that
each product meets the required standards. These checks are a
crucial part of the manufacturing process and can take place at
anytime. Possible checks may include:
1.
2.
3.
4.
Checking the size of the product or component
Checking for spelling mistakes
Checking the consistency of the colour
Checking the registration of the colours.
How can I show that I’ve considered QA and QC in my project?
One method of showing QA would be to design a flowchart building
in quality control checks throughout the manufacturing stages.
What is a flowchart and why use them?
Flowcharts allow us to present a sequence of activities in a clear
and informative manner; such as the manufacturing of a product to
ensure quality control checks are made. Like many forms of
communication, a need for standardisation is required in order for
others to interpret the information. Flowcharts use a series of
shapes to help communicate the information.
Standardisation in flowcharts
The lozenge shape illustrates the start & finish of the flowchart.
The rectangle contains a process or task.
The diamond shape represents a decision to be made.
The parallelogram represents a point of input or a point of output.
This shape represents a point of adjustment.
designtechnology
Criterion 2: Making (Quality Assurance and Quality Control - 2)
Example 1
The example shown is very basic and could be more
detailed (and effective). It does not take into account how
much water to use and how long to leave the tea bag in
the water. To obtain this information, the flowchart needs
feedback loops.
Feedback loops
If a decision is needed to be made which results in a yes
or no response then a feedback loop is added. Depending
on the response, the flow may carry on or follow the path
of the loop. If this is the case, then an adjustment must be
made before asking the question again.
An example of a more detailed and effective flowchart is
given in example 2.
designtechnology
Criterion 3: Exemplar Flowchart for the phone’s packaging
START
1. Setup A3 document in
2D Design Tools
N
Has the laser cut all
the way through
the material?
Check document settings
19. Load board into the
profile cutter and set the
OPAS to to read the reg.
marks
13. Insert guides to the
correct position for each
panel
Y
N
Is the document
A3?
Check setting / cut again
12. Setup document in
PhotoShop to the correct
dimensions
N
Check settings and
position of reg. marks
Have all the reg. Marks
Been read?
7. Remove cut profiles from
the bed of the laser cutter
14. Design surface
graphics
Y
Y
8. Assemble the profiles
together using spray mount
20. Cut and score NET in
using 2D Design tools and
the profile cutter
15. Insert all the required
information
2. Draw out inner profiles
using 2D Design tools
N
N
Are the inner profiles
the correct size - and
correct number?
Are all the profiles
Accurately aligned?
Remove and reapply
profiles
Change the size
/ add more profiles
N
N
Is all the required
information
included?
Insert information
Have all the lines been
cut and scored?
Cut and score again
Y
Y
3.Turn the cut lines to RED
Y
Y
9. Set up A3 document in
2D Design tools - include
the 3 reg. marks
21. Glue the NET together
using multi-purpose
adhesive
16. Turn all the cut lines to
RED and all the score lines
to BLACK.
N
N
Are all the lines the
correct colours?
Are the 3 reg. marks
visible?
Check settings of document
Are all the lines the
correct colour?
Change the colour
of the line
22. Slide the outer sleeve
on the inner packaging
N
Alter colour of lines
Y
Y
N
Y
10. Measure the size of the
inner packaging
4. Set up laser cuter to cut
corrugated board
5. Focus the bed of the
laser cutter on the A3
pieces of corrugated board
11. Draw out the NET for
the for the outer sleeve in
2D Design Tools
Y
Y
Is the NET visible?
6. Laser cut the corrugated
board
Y
Does it fit?
17. Print the design to
board without the NET
N
Is the NET the correct
Size to fit the inner
packaging?
Y
Adjust the size of the NET
N
18. Mount the print out on
to a sacrificial piece of
board
STOP
Go back to stage 17
Go back to stage 10
CORPORATE TITLE HERE: FLOWCHART
CRITERION 4
EVAL. & TEST.
designtechnology
Criterion 4: Testing and evaluating (Summative and Formative)
Testing
The testing procedure is an essential part of the design process. All
products will have to undergo many tests before they are manufactured
and released onto the market. We can break the testing procedure into
two areas: physical testing and consumer testing (or asking the target
audience), both should occur throughout the design process.
Physical testing
A physical test would be carried out to ensure the product is fit for
purpose, meeting all the points listed on in the design criteria and the
manufacturing specification. For example, a POS Display will have to be
tested to ensure:
• it has good stability;
• it can be disassembled for postage;
• it is strong and rigid.
Consumer testing
It is also important to gather opinions from the product’s intended users
(the target audience). In industry, consumer tests are carried out on a
selection of the target audience to obtain essential opinions.
These tests normally involve a questionnaire or a simple ranking test.
Consumers are asked if the product meets their needs and why. This
helps the design team to improve the product’s function and aesthetics.
How do I test and evaluate my ideas and artefacts?
Evaluating is the process of critically and objectively questioning how
well the design ideas or the final product meets the design criteria or the
manufacturing specification. Testing and evaluating IS NOT a section
which simply occurs at the end of the design process. Good testing and
evaluating should appear at various stages throughout the design folder.
We can break the evaluation process into two areas: formative testing
and evaluating and summative testing and evaluating.
Formative testing and evaluating
Formative evaluating forms throughout the design process. Every time you
make a decision or judgement about your work it should be in relation to the
contents of your design criteria, manufacturing specification or your target
audience's thoughts.
Summative testing and evaluating
Summative evaluating occurs at the end of the design process
(summarising). It specifically judges how well the final product meets the
design criteria or the manufacturing specification.
For a detailed summative evaluation:
• always write in third person (Don’t write: I think or I like);
• always include sketches detailing how to impove the product;
• answer every point listed in the design criteria or manufacturing
specification;
• always include the opinion of a third party - ideally the client or
someone from the target audience;
• compile a questionnaire to ask your target audience;
• use photographs to support and describe aspects of the product;
• refer to your modifications list to help explain why aspects of the
product were changed.
Evaluating how the product could be manufactured in industry
At the end of the summative evaluation, consider how the product could be
made (manufactured) on an industrial scale. Clearly their would need to be
some modifications in order of this to occur. Simply, list these modifications
and then comment how it would be produced commercially. For example:
Which method of commercial printing would be used and why; how would
the product be constructed commercially or which plastic manufacturing
method would be used to produce the product and why.
designtechnology
Criterion 3: Exemplar Summative Evaluation
I asked a series of questions relating to my original design criteria - to 20 people who fell into my target audience category.
I used a series of closed question - containing a sliding scale:
How well do you feel the model of the phone portrays
the functions listed in the design criteria?
1. How well do you feel the model of the phone portrays the functions listed in the design criteria?
One (Poor)
Two (room for improvement
Three (satisfactory)
Four (good)
1
2
3
4
5
Five (excellent)
How well do you feel the surface graphics of the
packaging promote the phone and the eco concept?
2. How well do you feel the surface graphics of the packaging promote the phone and the eco concept?
One (Poor)
Two (room for improvement
Three (satisfactory)
Four (good)
1
2
3
4
5
Five (excellent)
How well do you feel the packaging protects the
phone packaged inside?
3. How well do you feel the packaging protects the phone packaged inside?
One (Poor)
Two (room for improvement
Three (satisfactory)
Four (good)
1
2
3
4
5
Five (excellent)
How well do you think the shape packaging helps
with packaging for transportation?
4. How well do you think the shape packaging helps with packaging for transportation?
One (Poor)
Two (room for improvement
Three (satisfactory)
Four (good)
1
2
3
4
5
Five (excellent)
How well do you feel the phone meets the points
listed under ‘aesthetics’?
5. How well do you feel the phone meets the points listed under ‘aesthetics’?
One (Poor)
Two (room for improvement
Three (satisfactory)
Four (good)
1
2
3
4
5
Five (excellent)
Conclusion
A third of the target audience felt I have ensured most of the
functions on the model had been portrayed to a high level.
However, some people felt it was a difficult criterion to meet – as I
had only made a model.
Conclusion
The response in meeting this criterion was very high. The feedback
for the surface graphics was very positive – with most target
audience members scoring me ‘ excellent and good.
Conclusion
Most target audience members felt the packaging provided very
good protection for the product inside – however, some felt the top
section was lacking in protect – and this is where the screen will
be.
Conclusion
Again, the feedback was excellent for this point. Keeping the shape
of the packaging to a cuboid helped the product sit side-by-side in
transportation.
Conclusion
Most of the target audience felt the device looked modern and fitted
the geometric form – however, some argued the phone should look
a bit more different – given it has an eco element.
How well do you feel I have consider the ergonomics
and anthropometrics of my target audience?
6. How well do you feel I have consider the ergonomics and anthropometrics of my target audience?
One (Poor)
Two (room for improvement
Three (satisfactory)
Four (good)
1
2
3
4
5
Five (excellent)
How well do you feel I have included the
‘information’ listed in my original design criteria?
7. How well do you feel I have included the ‘information’ listed in my original design criteria?
One (Poor)
Two (room for improvement
Three (satisfactory)
Four (good)
Five (excellent)
1
2
3
4
5
Conclusion
The majority of the target audience liked the feel of the device in
their hand. However. For a small number – they felt the device was
a fraction too small.
Conclusion
The response to this question was a little mixed – as a number of
points I had listed in my original design criteria aren’t present on
the surface graphics of the packaging. This was a conscience
decision – as I wanted a clean and uncluttered layout.
designtechnology
Criterion 3: Exemplar Summative Evaluation
Function
Aesthetics
Dimensions
Information
The phone must:
To ring people, send text, take photos, play music,
check email, app capabilities and be totally
recyclable
From asking my target audience - it is clear the vast
majority of them felt I have fu;filled this point on
my design criteria. However, some people felt it
was difficult to achieve and to comment on as the
product was only a model.
The product may be black or a very dark colour
Phone size
The product will measure approx. 80 x 40 x 15
The phone may include:
The box must :
Promote the phone
The target audience was very impressed with the
surface graphics - and commented that they
communicated the ‘eco’ message - by the use of
colour and imagery. I was pleased with the results however, having looked at the POS design were I
applied a little twist to the design - I now feel this
could have enhanced the packaging more.
Protect the phone
The target audience were very impressed with the
use of a corrugated board inner packaging - which
protected and held the device securely. However,
the did comment on the thin layer of solidwhite
board protecting the top opening of the inner
packaging. I could solve this problem by including a
layer of corrugated board on the inside of the outer
sleeve.
Package the phone for transportation
I was please I had fulfilled this criteria. Using a
standard shape for the packaging allows the
packaging boxes to stand and stack easily minimising movement in transportation.
The phone will be ‘based’ on a rectangular format
I’d like the phone to be modern and sleek in
appearance
The majority of the target audience really liked the
appearance of the device - commenting on how it
fits with some of the successful brands and device
currently on the market. This was one of the
decisions I went with - do I making it over the top making a big statement that the device is eco
friendly. Or do I tone the design down - to look like
a modern, top end product. I took the decision with
the later - however some of my target audience
weren’t happy about this.
•The name of the manufacturer
I will need to consider the hand and finger sizes of
my target audience
This is important as they are going to be the people
using the product - the product needs to be
comfortable and to able to function with ease
•Interface with icons
•Signs an symbols
The packaging may include:
Packaging
The packaging size will ultimately be decided by the
size of the phone - however, I want to keep the
amount of material needed to packaging the
product down to an absolute minimum.
•The name of the product
•The name of the manufacturer
•A barcode
Overall, the target audince felt I had carefully
considered the ergonomics and anthropometrics of
the device. However some flet it was touching on
the small side. If I was to modify the design - it
would be increase the surface area of the screen which would provide bigger navigation buttons and
better graphics.
•The WEEE logo
•The mobius loop
•The CE logo
•Address details
•The website
•The product features
My target audience gave me a mixed response for
the last category. It is clear why - as I haven’t
included all the information I originally intended to
include. As I was designing the surface graphics, it
became clear that I was clustering up the design
with too much information. I want the device to sit
with the chosen brand (apple) - who have a clean,
minimalist approach to their packaging. Instead, I
prioritised the information - allowing the consumer
to find the missing information on the website.
CORPORATE TITLE HERE (EVALUATION)
CORPORATE TITLE HERE (EVALUATION)