PRIMERICA
The why is more important than the
how. If the why is big enough,
people will do whatever it takes to
find out the how.
So when getting a new person off to
a fast start, you must explain WHY
they must get you in front of
15 people within their first 30 days.
Hey John, I’m very excited that you and you wife are
getting involved with us. I want you to know that if you
follow our system, every goal or dream you have can and
will be accomplished. Within about 60 days from now you
will be licensed and trained along with 1, 2, maybe even
3 or more licensed trained people with you, as well as
several others that will be on track to do the same. You’ll
have an unlimited number of appointments to go on
because of all of the new recruits coming on to your
team that need to be field trained, and be in a position to
earn $2,000-$5,000/mo in income out of the gate. You’ll
be in a position to be RVP within 6 months or so,
probably go RVP 12-18 months (so you’re mature enough
in the business to be one) make $30k-$50k in income
your first year, and $150k-$250 plus your second year.
1. So, on a scale of 1-10, what is your desire to
make all of this happen? (WFA) 10
-All you need to do while getting licensed is get me in
front of 15 people that are in the right market, across
the KT in the next 30 days. So I’m guessing that’s
something you can do right? (WFA) yes
2. How many days/ nights can you give to
Primerica right now? (WFA) 4 days
3. Who have you been thinking of that you would
like to share this with?
(Find out if they are qualified, if not set up interview or invite to opp mtg)
(Remind them if necessary how much we are going to benefit those they
take you to see)
Great, let’s go over what to say and give them a
call to set up your first couple apts.
BIG KEY- (role play what to say and help them
get on the phone then and there)
After you set up a couple of appts, then go over
hiring pack, set goals, go over schedule, pfsu
dates etc, make top 25 list, and give them New
Assoc CD and be sure they listen to it 15-20
times.
Hello ____________ This is _____________, how are you
doing? (WFA) Great! The reason I’m calling is I just got
started with a new company that I’m very excited about.
Would you help me out and allow me to come and show
it to you &_________? Great, what day would be better
_________ or _________?
Possible Questions/ Objections
What is it?
The name of the company is Primerica, I’m just learning
about it so I don’t want to try to explain it because I’ll
mess it up, when we come by I’ll let my trainer explain it
to you, so when would be better ________ or __________?
I don’t think we are interested?
Look_________ IF YOUR NOT INTERESTED
AND ITS NOT FOR YOU WOULD YOU FEEL
COMFORTABLE TELLING ME NO? (WFA)
YES.
GREAT THEN WHAT DAY WOULD BE BETTER
I HAVE MON OR WOULD TUESDAY BE
BETTER?
The BIGGEST INCENTIVE Primerica has ever
kicked off! 100k + per year potential in just a
bonus that anyone can get!!
First 6 months after IBA date, new rep can
qualify for the bonus on personal
production once the rep is coded. Bonus
starts at 50k pts.
50k pts = 10% bonus on pers production
100k pts = 20% bonus on pers production
TEAM CAPTAINS: bonus on their downline
@ 50% of what their team gets.