TARGET CORPORATION
__________
__________
Adrienne Dutton
Kari Moore
AGENDA
History
Strategy
Company Growth
Store Layout
Employment
Internship Experience
HISTORY & INFO
Target is an upscale discounter that provides quality merchandise
at attractive prices in clean, spacious and guest-friendly stores.
Target's first store opened in Roseville, Minnesota, in 1962
First Super Target opened in Omaha, Nebraska, in 1995
Guest: Median age of 46; median household income of approximately
$55K; approximately 38% have children at home; about 43% have
completed college.
The average Target guest visits about 12 times a year
STRATEGY
“At the heart of our strategy is our commitment to delight our
guests by consistently delivering the right combination of
innovation, design and value in our merchandising, in our marketing,
and in our stores. This is the essence of our “Expect More. Pay
Less.” brand promise.”
~ Bob Ulrich, CEO of Target
Sustaining a competitive advantage requires a dedication to great
design, innovation and continuous improvement.
STORES & GOALS
Store Timeline





977 (2000)
1,053 (2001)
1,147 (2002)
1,225 (2003)
1,308 (2004)
Now
 Operate close to 1,400
Stores in 47 states
 158 Super Targets in 21 States
 23 Distribution centers
 3 Import Warehouses
Goals
 2010 stores by 2010
 3015 stores by 2015
NEW STORE OPENINGS
The hot spots for 2006
 50 Target Stores
 5 Super Targets
STORE LAYOUT
1940-1959
Designed as a shop within a shop, the Field’s 28 Shop opens in 1941 to
recreate the Paris boutique experience. Two years later, Dayton’s opens
the Oval Room, offering European quality, style and exclusivity to
Midwestern shoppers.
This underlies Target’s efforts to develop affordable, stylish products
that are:
 Simple
 Functional
 Timeless
Experience: Boutique
The one-of-a-kind experience comes from our department store
roots and ongoing commitment to great prices and stylish
innovations; the one-of-a-kind feeling is why millions of guests visit
every year.
More than creating an easy-to-shop environment, the focus on
design means that the way a product or a display makes a guest feel
is as important as any other criteria.
London Double-Decker Bus Reassigned as Mobile Boutique
Its newest collection hits the streets of New York as a traveling
boutique in a trademark red, London double-decker bus.
GO International is the newest initiative for Target, designed to
delight its guests with affordable fashion created by designers from
around the world.
Will feature the launch collection
of GO International by British
Designer Luella Bartley.
“Embracing Design, Innovation, and Continuous Improvement”
 Design stores to be easy and intuitive to
shop
 Concentrate on the aesthetics
 Work hard to make sure your experience is
consistently enjoyable
 Strive to exceed guests’ expectations, try to
provide the perfect blend of style,
substance and oh-so satisfying shopping.
 A company-wide focus on creativity and
innovation that leads to extraordinary
products, processes and experiences.
P2004: Target’s New Prototype
Our newest iteration, P2004 enhances our guests’ shopping
experience and highlights our store’s design evolution and
innovation
 50 percent more space for food selection
 Consolidates departments (boutique)
 Wider shopping aisles
 Brighter Lighting
Target invests about $400 to $500 million
annually on store remodels, and every few
years we re-invent our store to incorporate
major new design elements and merchandise
adjacencies.
EMPLOYMENT
Current Statistics
Number of Stores
Number of Employees
2004
2003
2002
1,308
1,225
1,147
292,000 273,000 245,000
 PROJECTIONS
223 X 2010 = 448,223
223 X 3015 = 671,230
*also depends on store type and store size
Internship Experience
General Information
 $12 a hour
 10 weeks; approx. a week in each area
 Assets Protection, Guest Service, Sales Floor, Replenishment, Logistics, Human
Resources and Pharmacy, while receiving hands-on training in your area
 Take on a special project in specific area of the store
 Gain a significant understanding of Target stores
 Work closely with members of the store’s leadership team and with store
team
Our Feedback - Pros? Cons?
Positives:
• 40 hours a week @ $12/hour - you cannot go
wrong that! And 10% off at Target!
• They are flexible in the location of your choice
• Great experience for learning management skills
and styles
• Continuous Feedback/Improvement
• Upon completing the internship, you will know if
Target is a good fit and if you want to be a retail
manager
• Internship Group Fun Days – Away from the store
and paid!
• You get to develop relationships and network with
other management, interns, team members
• Great experience and highly renown company to
put on your resume
• $42,000 salary after graduating
• Competitive benefits/ 401K
Negatives:
• One word: retail...
• Red and Khaki everyday and everywhere
• Intern Experience/Schedule varied by store
• Working every other weekend and at least one
night a week. Somehow they tried to turn this
into a “positive” thing
• Getting up at 2:45 am for Logistics
• Stocking shelves even as an ETL. Is that really a
life goal? (it comes with the job)
• ETLs were not always prepared during their
week of training
• Projects did not have as much impact as was
emphasized
• STL conducted evaluations even if s/he was not
at the store very often
ANY QUESTIONS???
References
•
•
•
•
http://sites.target.com/site/en/corporate/page.jsp?contentId=PRD03-001085
http://www.target.com/gp/browse.html/601-6515509-3068967?&node=16317011
http://sites.target.com/images/corporate/about/pdfs/2004_annual_report.pdf
http://www.signonsandiego.com/news/business/20040518-9999-1b18target.html