Identification
Prerequisites
Language
Compulsory/Elective
Required textbooks
and course materials
Course website
Course objectives
Subject
(code, title, credits)
Department
Program
(undergraduate,
graduate)
Term
MGT 465 Strategic Management and Business Policy – 3KU credits
(6ECTS credits)
Economics and Management
Undergraduate
Instructor
E-mail:
Phone:
Classroom/hours
Turan R. Garayeva
qarayevaturan@gmail.com
Fall 2015
Tuesday 18:30:21:00, Room 412
41 Mehseti street (Neftchilar campus), Khazar University
Office hours
MKT 301 Principles of Marketing, MGT 310 Management and Organization
English
Compulsory
Core textbooks: Arthur Thompson, Margaret Peteraf, John Gamble, A. J. Strickland III,
“Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and
Cases”, 19th Edition, 2015
Recommended Readings:
The Financial Times
The Wall Street Journal
The Economist
Harvard Business Review
Business Week
Annual Reports of the selective companies
Strategic Plans of commercial and non-commercial organizations
Case studies
www.hbsp.harvard.edu/
www.mckinsey.com
www.bcg.com
www.bain.com
http://www.lek.com
http://bookboon.com
Students will be introduced to strategic management in both a conceptual and practical way.
The main objective of the module is a make fundamental understanding of strategic
management and the reasons of existence of this area of management. The course will create
for students’ clear understanding of different types of business model and the ways of building
business plan for each of them.
Learning outcomes
Teaching methods
Students will:
 Understand why every firm needs to build its own strategy. They will differ long term
and short term targets which support firm’s strategy.
 Identify four main approaches for setting a company apart from competitors through
creating competitive advantage.
 Understand the meaning of strategic fit and the ways of adaptation to new
environment and circumstances.
 Learn why it is important for a company to have a unique business strategy which
refers the company’s customer value proposition and its productivity formula.
 Understand the building of a winning strategy.
✓
Lecture
✓
Group discussion
✓
Experiential exercise
Evaluation
Case analysis
Simulation
Course paper
Others
Methods
Midterm Exam
Case studies
Class Participation
Quizzes (4)
Project
Presentation/Group
Discussion (Student will
choose a company from
any industry and present
its business model and
strategic plan)
Final Exam
Others
Total
✓
Date/deadlines
✓
Percentage (%)
25
10
20
10
35
100
Policy
W
e
e
k
1
2
3
4
5
Tentative Schedule
Topics
Date/Day
(tentative)
Textbook/Assignments
15.09.2015
What is strategy
and why is it important?
Chapter1
Charting a company’s direction: its vision, mission, objectives,
and strategy
Video 1
Chapter 2
Evaluating a company’s external environment
Reports on companies
Chapter 3
Evaluating a company’s resources, capabilities, and
competitiveness
Quiz 1
Chapter 4
The five generic competitive strategies: which one to employ?
Chapter 5
22.09.2015
29.09.2015
6.10.2015
13.10.2015
6
20.10.2015
Summary of the first 5 weeks before the midterm exam
Case Study 1
7
27.10.2015
Part II – Strategic Choices
Strengthening a company’s competitive position: strategic moves,
timing, and scope of operations
Quiz 2
Chapter 6
8
03.11.2015
9
10.11.2015
Midterm exam
10
17.11.2015
Corporate strategy: diversification and the multibusiness company
Strategies for competing in international markets
Case Study 2
Chapter 7
Chapter 8
11
24.11.2015
Ethics, corporate social responsibility, environmental
sustainability, and strategy
12
01.12.2015
Building an organization capable of good strategy execution:
people, capabilities, and structure
13
8.12.2015
Managing internal operations: actions that promote good strategy
execution
14
15.12.2015
Corporate culture and leadership: keys to good strategy execution
16
Will be
announced
FINAL
Quiz 3
Chapter 9
Chapter 10
Quiz 4
Chapter 11
Presentations
Chapter 12