Writing A Business Plan
Writing A Business Plan
Lesson Goals:
• Entrepreneurs will learn:
– The reasons for preparing a business plan
– The components of a business plan
– The format of a business plan
Writing A Business Plan
The
Industry
The
Company
The
Product
or
Service
Writing A Business Plan
Marketing Research and Analysis
•
•
•
•
•
Customers
Market Area
Market Size and Trends
Competition
Market Share and Sales
Writing A Business Plan
•
•
•
•
•
•
Marketing Plan
Overall Market Strategy
Pricing
Sales Tactics
Advertising and Promotion
Packaging
Publicity
Writing A Business Plan
Operating Plan
•
•
•
•
Location
Facilities and Improvements
Strategies and Plans
Labor Force
Writing A Business Plan
Management Team
• Organization
• Personnel
• Management Compensation
and Ownership
• Board of Directors
Writing A Business Plan
The Financial Plan
• The Cash Flow
Worksheet
• Sources and Uses of
Funds
• The Income Statement
(Profit and Loss Statement)
• The Balance Sheet
Writing A Business Plan
The Cash Flow Worksheet
•
•
•
•
Sales
Cash Receipts
Disbursements
Net & Cumulative
Writing A Business Plan
Sources and Uses of Funds
• Sources of Funds
• Uses of Funds
• Cash Balance
Writing A Business Plan
The Income Statement
• Sales
• Cost of Goods Sold
• General & Administrative
Expenses
• Net Income (pre-tax)
• Taxes
• Net Income (after-tax)
Writing A Business Plan
The Balance Sheet – Assets
Current Assets +
Fixed Assets +
Other Assets +
= TOTAL Assets
Writing A Business Plan
The Balance Sheet – Liabilities
Current
Liabilities
LongTerm
Liabilities
Total
Liabilities
Writing A Business Plan
The Balance Sheet – Equity
• Equity
• Total Liabilities and Equity