Cultural Geography – Global
Marketing of Products
Except as noted, all photos by Dale Lightfoot
Dale Lightfoot's Cultural Landscapes
From Around The World
Oklahoma State University
Geography Department
Commercial Globalization
• A ubiquitous element of popular culture is
the global soft drink and fast food industries.
Originating in North America, these popular
products are now a part of daily life for
billions of people throughout the world. See
if you can recognize these popular icons and
logos. Today, you will also see the logos of
Sony, Toyota, Honda, etc. around the world.
2
South Korea
3
South Korea
(reverse
side)
4
Egypt
5
Mexico
6
Mexico
(reverse
side)
7
Guatemala
8
U.S.A.
• The World of
Coca-Cola
Museum in
Atlanta, Georgia.
This city is the
international
headquarters of
Coca-Cola.
9
Guatemala
• Don't drink
water, drink
Coca-Cola...a
sensation
without equal;
Santiago
Atitlan,
Guatemala.
10
Israel
• Hebrew Coca-Cola, Eilat, Israel.
11
El Salvador
• Coca-Cola is
it! in Santa
Ana, El
Salvador
12
Peru
• Coca-Cola more and more, east of Lima, Peru
13
Macao
(China)
• Coca-Cola in the former Portuguese colony of
Macao (southeast coast of China).
14
France
• "Buvez CocaCola," Toulouse,
France.
15
Portugal
• Coca-Cola-clad city trolley, Lisbon, Portugal.
16
Morocco
• Delivery vehicle with a familiar advertisement,
Fez, Morocco.
17
• Cola-Cola in
Tblisi,
Georgia.
Note the
unique
Georgian
script for a
language
unrelated to
any other
language
family in the
world.
Georgia (former
USSR)
18
• Its "Always
CocaCola" (on
the back
of a small
vehicle)
near the
Reichstag
Building in
Berlin,
Germany.
Germany
19
Commonwealth of the Northern
Marianas Islands
• Big Coca-Cola
bottle, Saipan,
Commonwealth
of the Northern
Marianas
Islands.
20
Armenia
• Coca-Cola
poster in
Armenia
(photo by
Shannon
O' Lear).
21
Nepal
• Coca-Cola in Kathmandu, Nepal.
22
Nepal
• Buddhist motifs and Coca-Cola,
Swayambunath Temple, Nepal.
23
Russia
• "neNTe Cola-Cola",
in Moscow, Russia.
24
Jordan
• Coke and Pepsi
face off by the
giant Bedouin
coffee pot -traditional symbol
of Arab hospitality
(Amman, Jordan).
25
Thailand
• Coke and Pepsi compete for market
share in Bangkok, Thailand.
26
Morocco
• Global cola wars,
Rabat, Morocco.
27
China
• The logo is familiar,
even if the script is
not; Pepsi
advertisement in
Guangzhou, China.
28
Morocco
• Pepsi truck, Tangier, Morocco.
29
Algeria
• Pepsi cola, Constantine, Algeria.
30
India
Note on Cultural Globalization: Today,
jeans are worn all over the world.
• Pepsi and
Mountain
Dew in the
holy city of
Varanasi,
India.
31
Russia
• Mountain
Dew -- not
commonly
seen
outside
the USA -in
Moscow.
32
Portugal
• 7-UP in the Algarve region of southern Portugal.
33
Iraq
• Pepsi, 7Up and Orange Crush on a wall in Baghdad, Iraq.
34
Syria
• Orange crush, Aleppo, Syria. Syria remains one of
the few countries in the world in which neither
Coca-Cola nor Pepsi are sold (though they do have
Crush, RC, and generic colas).
35
Nepal
• Fanta in Kathmandu, Nepal.
36
Turkey
• Royal Crown Cola, Gaziantep, Turkey.
37
Panama
• A rare Dr. Pepper sign on a bus stop south of Colon,
Panama. Dr. Pepper, for many years a regional brand
common only to its place of origin (Waco, TX and
surrounding areas of Texas and Oklahoma) became a
national brand in the US, before going international with
Cadbury-Schwepps in England. It is still rare outside of North
America and Western Europe.
38
Peru
• "Inca Cola...the national flavor," near Huancayo,
Peru. This is clearly a local product, named after the
dominant indigenous group of this Andes Mountain
region; though, oddly enough, it is not a cola but
more like a creme soda.
39
Hong
Kong
(China)
• "McDonald's...around the world and around
the corner." It certainly is both! (Hong Kong)
40
Germany
• "...mmmhhhh McDonald's" (Germany)
41
Spain
• McDonald's in
Madrid, Spain;
where else can
you get a
McChico?
42
Russia
• Golden arches in central Moscow, Russia.
43
Azerbaijan
• A new McDonald's in the rapidly
developing city of Baku, Azerbaijan.
44
Georgia
• "McDonald's"
in Georgian
script, Tblisi,
Georgia.
45
Canada
• McDonald's in
St. Stephen,
New
Brunswick,
Canada (note
the red maple
leaf--a
Canadian
icon--added to
the company
logo).
46
Costa Rica
• A giant
Ronald
McDonald
in San
Jose, Costa
Rica.
47
Greece
• It may be Greek
to you, but it's still
McDonald's
(Athens, Greece).
48
Cyprus
• McDonald's is "Island-wide" in Cyprus.
49
Israel
• McDonald's in a shopping mall in Eilat, Israel.
50
Belfast,
Northern
Ireland.
51
Jordan
• The golden
arches (with BK
and KFC) in
Amman,
Jordan.
52
Cyprus
• You can get a
"Greek Mac"
gyro sandwichstyle, in
Cyprus.
53
India
• McDonald's in
India offers a
McCurry Pan,
along with other
offerings for the
local palate,
including the
Chicken Maharaja
and other nonbeef burger items
(Delhi).
54
Qatar
• You can get
McArabia
meal "dressed
in Arabic
flatbread" in
Doha, Qatar.
55
Canada
• ...Only in
lobster
country!
(Nova
Scotia,
Canada).
56
Mississippi
• The Elvis
McDonald's in
Tupelo,
Mississippi
(birthplace of
Elvis Presley).
57
Oklahoma
• The "world's largest" McDonald's (is it still true?)
spans a four-lane divided highway (Interstate 44)
near Vinita, Oklahoma.
58
Syria
• The "Mid-Mac" in
Aleppo, Syria has
borrowed the popular
golden arches icon to
attract business.
59
Mexico
• The "McTaco"
in Ensenada,
Mexico is
capitalizing on
the success of
the McDonald's
golden arches
symbol.
60
Algeria
• It's the
McDonald's
Cafeteria
Pizzeria! And not
even a real
McDonald's at all,
though they also
offer hamburgers
to better blend in
with the expected
cuisine (Algeria).
61
Algeria
• Another McDonald's knock-off: golden arches at the
"Big Mac" hamburger restaurant (Algeria).
62
Jordan
• Burger King
in Amman,
Jordan.
63
South Korea
• Wendy's Hamburgers,
Seoul, South Korea.
64
Israel
• Subway
sandwich shop,
Jerusalem.
65
South Korea
• A plastic Colonel Sanders waits to greet visitors to the
Kentucky Fried Chicken (KFC) in Seoul, South Korea.
66
The Netherlands
• KFC chicken is
"Smikkelsmullend
Lekker" in The
Netherlands
(Amsterdam).
67
Egypt
• Colonel
Sanders at
the
pyramids
of Giza
(Egypt).
68
Canada
• Poulet frit a la
Kentucky, Lauzon,
Quebec.
69
Yemen
• The "KENTKI" fried
chicken place in Sana'a,
Yemen. This used to be a
true Kentucky Fried
Chicken (KFC) restaurant
prior to a 1990 civil war in
Yemen. The KFC pulled
down Col. Sanders after
changing owners but was
already, by then, known to
locals as the Kentucky.
Thus, the (poorly
transliterated) name stuck.
70
Jordan
• Pizza Hut,
Aqaba,
Jordan.
71
Spain
• Pizza Hut and
delivery
scooters, Sevilla,
Spain. The small
motorscooters
make very
practical delivery
vehicles for
navigating the
narrow streets
and alleys of the
old city.
72
Israel
• Pizza Hut
(in Hebrew),
Tel Aviv,
Israel.
73
Egypt
• Pizza Hut
(in Arabic),
Cairo,
Egypt.
74
Switzerland
• Pizza Hut in Bern Switzerland.
75
United Kingdom
• Pizza Hut in
York,
England.
76
Syria
• Generic "Pizza House" designed to look
like a Pizza Hut, Aleppo, Syria.
77
• "7 Eleven...your
neighbourhood
store." Perhaps it
looks like your
neighborhood
store, but unless
you live in
Kowloon, Hong
Kong this one is
not in your
neighborhood.
Hong Kong (China)
78
United
Arab
Emirates
• 7-Eleven in
Dubai,
United Arab
Emirates.
79
China
• The "7
Seventy
One";
another
knock-off of a
popular
franchise
logo (Macao,
China).
80
China
• Hard Rock Cafe,
Yangshuo, China. This
small eatery is not
associated with the popular
cafe chain, but the logo,
recognizable around the
world, has been
"borrowed" by a local
entrepreneur in order to
attract tourist business.
81