Campbellsport School District Understanding by Design (UbD) Template
Class Business Marketing
Curriculum/Content Area: Business Education Course Length: 1 Semester
Course Title: Business Marketing
Date last reviewed: Jan 15
Prerequisites:
Board approval date:
Desired Results:
Course description and purpose: Do you know how much a Super Bowl advertisement costs?
Advertisers create the world’s most exciting spots on television and are vital to any business. This
course includes the study of promotion, display, pricing, packaging, and marketing research. Best
of all, take this class and earn college credit! CASH IN ON YOUR FUTURE!
Enduring Understandings (EUs):
1. Form a Foundation for Marketing
2. Interpret Marketing Vocabulary
3. Understand the sales environment
4. Apply Marketing concepts to everyday
living
5. Apply Marketing concepts to
workplace environments.
Essential Questions (EQs):
1. What is needed to create a foundation
of marketing?
2. What is the necessary vocabulary
needed to have a basic understanding
of marketing?
3. What are the steps involved creating a
sales environment?
4. How can you apply marketing
concepts in your everyday living?
5. How do you think that you will be able
to apply these concepts in your future
workplaces?
Assessment Evidence
Performance assessments: Unit test
Other assessments: observations, projects
presentations.
Unit Title: Unit 1 Ch 1 -5
a)
b)
c)
d)
e)
Present an overview of Marketing
Introducing strategic planning for competitive advantage
Discussing Ethics and Social Responsibility
Describing the Marketing Environment
Developing a Global Vision
Standards National Business Education Standards
I. Foundations of Marketing
Achievement Standard: Recognize the customer-oriented nature of marketing and
analyze the impact of marketing activities on the individual, business, and society.
II. Consumers and Their Behavior
Achievement Standard: Analyze the characteristics, motivations, and behaviors of
consumers.
III. External Factors
Achievement Standard: Analyze the influence of external factors on marketing.
IV. The Marketing Mix
Achievement Standard: Analyze the elements of the marketing mix, their
interrelationships, and how they are used in the marketing process.
V. Marketing Research
Achievement Standard: Analyze the role of marketing research in decision making.
Learning Targets Addressed [“I can” statements (focus on skill-based vs. contentbased)]:
1.
2.
3.
4.
5.
I can present an overview of Marketing
I can understand the basics of strategic planning for competitive advantage
I can Discussing Ethics and Social Responsibility
I can describe the Marketing Environment
I can show a developing a Global Vision
Unit Title: Unit 2 (Ch 6-10)
A. The Consumer Decision Making Process
B. Define B2B Marketing
C. Segments and Target Markets
D. Market Research
E. What is a Product
F. Product Development and Management
G. Service and Nonprofit Organization Marketing
Standards National Business Education Standards
I. Foundations of Marketing
Achievement Standard: Recognize the customer-oriented nature of marketing and
analyze the impact of marketing activities on the individual, business, and society.
II. Consumers and Their Behavior
Achievement Standard: Analyze the characteristics, motivations, and behaviors of
consumers.
III. External Factors
Achievement Standard: Analyze the influence of external factors on marketing.
IV. The Marketing Mix
Achievement Standard: Analyze the elements of the marketing mix, their
interrelationships, and how they are used in the marketing process.
V. Marketing Research
Achievement Standard: Analyze the role of marketing research in decision making.
Learning Targets Addressed [“I can” statements (focus on skill-based vs. contentbased)]:
1.
2.
3.
4.
5.
6.
7.
I can understand the Consumer Decision Making Process
I can define B2B Marketing
I can identify segments and Target Markets
I can interpret market Research
I can describe what is a Product
I can understand product Development and Management
I can distinguish between service and Nonprofit Organization Marketing
Unit Title: Unit 3 (Ch 16-20)
A. Marketing Communications
B. Advertising and public relations
C. Sales Promotion and Personal Selling
D. Pricing
E. Social Media
F. Entrepreneurs in History
Standards National Business Education Standards
I. Foundations of Marketing
Achievement Standard: Recognize the customer-oriented nature of marketing and
analyze the impact of marketing activities on the individual, business, and society.
II. Consumers and Their Behavior
Achievement Standard: Analyze the characteristics, motivations, and behaviors of
consumers.
III. External Factors
Achievement Standard: Analyze the influence of external factors on marketing.
IV. The Marketing Mix
Achievement Standard: Analyze the elements of the marketing mix, their
interrelationships, and how they are used in the marketing process.
V. Marketing Research
Achievement Standard: Analyze the role of marketing research in decision making.
Learning Targets Addressed [“I can” statements (focus on skill-based vs. contentbased)]:
1)
2)
3)
4)
5)
6)
I can understand marketing Communications
I can produce advertising and public relations
I can create Sales Promotions and do Personal Selling
I can understand Pricing
I can research and discuss new Social Medias
I can discuss Entrepreneurs in History