Marketing 1 Semester “I can statements”
1- I CAN LIST THE FUNCTIONS AND FOUNDATIONS OF MARKETING AND DESCRIBE THE
IMPORTANCE OF MARKETING IN OUR GLOBAL ECONOMY.
2- I CAN IMPLEMENT A GROUP UTILITY PROJECT DEMONSTRATING KNOWLEDGE OF THE FIVE
MARKETING UTILITIES.
3- I CAN ANALYZE THE FOUR METHODS USED TO SEGMENT A MARKET AND UNDERSTAND
CURRENT TRENDS.
4- I CAN ANALYZE HOW ECONOMIC FACTORS (SUPPLY AND DEMAND, ECONOMIC SYSTEMS,
RECOURSES, COMPETITION, RISK, ETC.) APPLY TO BUSINESS AND CONSUMERS.
5- I CAN DEFINE AND EVALUATE THE SEVEN STEPS IN THE SELLING PROCESS AND
DEMONSTRATE THIS THOUGH A SALES PRESENTATION.
6- I CAN APPLY PRICING STRATEGIES BY CALCULATING PRICES AND IDENTIFYING THE STEPS A
BUSINESS WORKS THROUGH IN SETTLING PRICES.
7- I CAN IDENTIFY AND GIVE EXAMPLES OF EACH ELEMENT OF THE PROMOTIONAL MIX.
8- I CAN CONDUCT A MARKET RESEARCH PROJECT TO COLLECT DATA AND ANALYZE THE
STATISTICAL FINDINGS.
9- I CAN PLAN A PRODUCT MIX, DEMONSTRATING WIDTH AND DEPTH OF A PRODUCT LINE.