CUSTOMER_CODE
SMUDE
DIVISION_CODE
SMUDE
EVENT_CODE
OCTOBER15
ASSESSMENT_CODE BBR601_OCTOBER15
QUESTION_TYPE
DESCRIPTIVE_QUESTION
QUESTION_ID
37666
QUESTION_TEXT
Explain the steps involved in formulating expansion strategy.
SCHEME OF EVALUATION
1. Identifying the need for expansion
2. Setting achievable objectives
3. Studying the market environement
4. Segmenting the market
5. Developing an effective business network (2 marks each)
(explain it)
QUESTION_TYPE
DESCRIPTIVE_QUESTION
QUESTION_ID
126072
QUESTION_TEXT
Detail the theories of retail development.
SCHEME OF
EVALUATION
1 Mark for Each point
1.Cyclical Theories: Retail process repetitive in nature, consists of
wheel.
a.Wheel of Retailing theories: Entry phase, trade up phase and
vulnerable phase.
b.Retail accordion theory: how retailer changes his operations over a
period of time.
2.Development Theories: retailing involves consistency.
a. Dialectic Process theory: retailing interface of a country where a
store operates. Emphasis on culture, ethics and values.
b. Theory of natural evolution: applied in a leading fashion chain,
suggests quick response to survive in competitive environment.
QUESTION_TYPE
DESCRIPTIVE_QUESTION
QUESTION_ID
126073
QUESTION_TEXT
Brief out the various classification of retailers based on Ownership
Structure and Brand availability.
SCHEME OF
EVALUATION
1 mark to each point
1. Based on Ownership Structure:
a. Independent Stores: Operated and owned by individuals.
Centralized decision making with owners direct control.
b. Corporate Chain Stores: Operated thru various retail formats for
introducing new products with centralize control.
c. Franchising: Franchiser gives the right to the franchiser to sell his
products or services with relevant support.
d. Leased Departments: leasing by big departmental store to other
retailers to sell complementary products.
e. Consumer Cooperatives: To provide products at lower cost to
consumers which is controlled and run by consumers.
2.Based on Brand Availability:
a. Multiple Brand Outlets (MBOs): Stocks similar products of
different brands to give a broad range of products.
b. Exclusive Brand Outlets (EBOs): Deals in single brand and
provide opportunity to experience brand value.
1 mark for examples
QUESTION_TYPE
DESCRIPTIVE_QUESTION
QUESTION_ID
126074
QUESTION_TEXT
Detail the impact of FDI in Indian retailing based on retail policy of
India.
SCHEME OF
EVALUATION
FDI: Type of investment by any foreign organization or entity in a
different country.
2 Mark
FDI in India:
India government has decided to allow single branded retail with 100
% & 51%,FDI in multi-brand retail.
Sourcing of 30% goods by foreign retailers from SMEs only.
Total annual sale of indian retail sector is USD 500 billion.
18 FDI investment proposals worth USD 173 million.
100% FDI in B2B e commerce ventures.
4 Marks
Indian Retail Policy:
100 % FDI is permitted in cash and carry wholesale, export, bulk
import, franchising, joint venture, strategic license agreement.
Creation of more employment, increase in per capita income, more
choice of goods, increase in GDP, cost reduction etc
.
4 Marks
QUESTION_TYPE
DESCRIPTIVE_QUESTION
QUESTION_ID
126075
QUESTION_TEXT
List down the benefits of CRM, and detail the role of CRM software’s in
retail sector with an example.
SCHEME OF
EVALUATION
2 marks for each points
Increase in customer loyalty, reduces operational cost, 360 degree view
of customer information, creates good brand image, increases
efficiency and productivity, helps in getting positive feedback,
creates indirect publicity, motivates employees ,influences
customers to visit a store, gains customer loyalty , confidence and
trust.
Ex: Any one software with its use.
2 Marks
Oracle, Siebel, My SAP, Clarify etc.
QUESTION_TYPE
DESCRIPTIVE_QUESTION
QUESTION_ID
174531
QUESTION_TEXT
Explain the retailing of products for children and major players in
various categories
Answer: Various categories of products required for a new born baby
like cloths and wears, feeding and bath , bedding and travel shopping
etc .
Toys and sport products, books and electronic education devices, gifts
,parenthood outfits etc
SCHEME OF
EVALUATION
Major players: 1 .Toy category (e.gHamleys)
2. Apparel –e.g. Gini and Jony
3. Food –e.g. McDonalds
4. Footwear– e.g. Nike