Social Media Analysis and Application
Name：
ZHOU Lina
Nationality：
China
Academic Title：Associate Professor
Home University University of Maryland
（From）：
Baltimore County
Email Address： ling284@gmail.com
Undergraduate
Undergraduate
Undergraduate
Master
Master
English
none
Lectures and discussions
(1) Attendance and participation 25%
(2) assignments 35%
(3) term-paper 40%
2 credits
Dr. Zhou is an associate professor of Information Systems, University of Maryland,
Baltimore County. Her current research interests include deception detection,
online social networks, mobile web adaptation and personalization, and so on. Dr.
Zhou has authored and co-authored over 50 referred articles in journals such as MIS
Quarterly, Journal of Management Information Systems, IEEE Transactions, Decision
Support Systems, International Journal on Human-Computer Studies, and so on. She
is serving on the editorial board of a number of international journals, and has
served on the program committee of numerous conferences. Among the courses she has
taught are “Web Intelligent Systems” and “Management Information Systems”.
Social media such as Twitter and RenRen, have brought about a wealth of
user-generated content and relationship networks on the Web. The online
word-of-mouth has significant impact on businesses and organizations, which seems
stronger than any kind of online advertising. Social media also strongly influence
individual users, transforming how they retrieve, organize, store, and share
information, how they create and use knowledge, how they interact with one another,
how they build new relationship and maintain existing relationship, and so on. This
course aims to help students understand the phenomenon of social media and analysis
methods and application of social media, preparing them for exploring further issues
of online social networks in the new Web era.
Lecture
Lecture
Lecture
Lecture
Lecture
Lecture
Lecture
Lecture
Lecture
#
1
2
3
4
5
6
7
8
Topic
Introduction to Social Media and Web 2.0
Social Tagging and Folksonomies
Search in Social Media
Social Network Analysis
User Behavior Modeling and Identification in Online Social networks
Opinion Mining in Social Media
Information Credibility in Social Media
Social Media Marketing and Crowdsourcing
There will be two assignments in this course, which are related to the content of
class lectures. Each assignment will be due one week after it is released and will
be collected at the beginning of the class on its due date. Students are also required
to write a term paper on a topic related to social media analysis and application.
The report will be due on the last day of the course offering.
Tracy L. Tuten and Michael R. Solomon. 2013. Social Media Marketing, 1st edition.
Prentice Hall. ISBN-10: 0132551799, ISBN-13: 9780132551793. (Optional)
Printout of PPT files for all the lectures will be made available in the very
beginning of class.
Most of the topics will be assigned additional readings. TBD