Overview of
Company
Vision Statement
McDonald’s vision is to be the best
restaurant experience… by far!
To be people-focused and customer
driven… passionately!
And to inspire people with our can-do
attitude… Always!
Whistle Stop 33 years
First restaurant opened
in Woolwich, SE London
October 1974.
1000th restaurant opened
at The Dome Greenwich
1999.
By the end of 2007 there
were over 1,100
restaurants in the UK.
Fast Facts
McDonald’s represents a
total investment in property
and equipment of over £1.7
billion.
The Company employs over
67,000 people with around
30,000 of these employed
by McDonald’s franchisees.
McDonald’s is the biggest
creator of first-time job
opportunities and the
biggest employer of under
24 yr olds in the UK!
McDonald’s Strategies
People
– Best employer of our people.
Customers
– Operational excellence for our customers.
System Growth
– Profitable growth for franchisees,
suppliers and company.
The Brand
Creating an identity and building
up trust
McDonald’s Brand Attributes
A fun place to go, particularly for
families
Clean Hygienic and Safe
Fast, Accurate and Friendly service
Convenient opening hours and
locations
Consistent Quality
Value
Food
McDonald’s serves
food and beverages to
over 2 million people in
the UK every day.
McDonald’s menu
concentrates on five
main ingredients: beef,
chicken, bread,
potatoes and milk.
Food Quality
To us, food quality begins at
the very first link in the
supply chain.
We have a highly trained team
of professionals who work
with our supplier partners to
ensure that all of our raw
ingredients meet exacting
specifications.
We have a preference to
source locally and last year
more than 17,000 British and
Irish farmers helped us to do
just that!
Rainforest Alliance Coffee
All McDonald’s coffee in
the UK comes from farms
certified by the
Rainforest Alliance.
McDonald’s coffee is
100% Arabica coffee
beans grown on certified
farms in Brazil, Columbia
and Central America.
Farms workers, wildlife
and the environment all
benefit.
RSPCA
In 2005 we were awarded an RSPCA 'Alternative
Award' for our commitment to improving animal
welfare in the 'fast food' category.
Franchising
Globally, 70% of restaurants are owned and
operated by franchisees.
There is now a significant shift towards franchising
McDonald’s franchises cost from £150,000 upwards.
McDonald’s only franchises to ‘hands-on’ individuals
– not to absentee investors, partnerships or other
companies.
RMHC
Ronald McDonald House Charities
is an independent registered
charity.
RMHC provides home away from
home accommodation for families
of children requiring in-patient
care.
There are 38 RMHC Houses and
Family Rooms at children’s
hospitals and hospices
throughout the UK.
RMHC has raised over £28 Million
since it started in 1989
Community Initiatives
Litter
McDonald’s has supported the Tidy
Britain Group Annual Spring Clean
activities and has set up it’s own
company ‘Just Bin It’ through local
community clean-up partnerships.
In 2007, there were 250 events
involving 18,000 people.
Community Initiatives
Football
- McDonald’s is a major sponsor of
international football, including the
World Cup since 1994.
- Since 2002, McDonald’s appointed Sir
Geoff Hurst as its Director of Football.
- Since 2002 McDonald’s has been a
community partner with the four home
football unions, to develop football at
grass roots. The scheme has created
12,500 new community-based coaches
for young players.
Community Initiatives
Work Experience
In 2007, 2,700 students used
McDonald’s Restaurants and offices as
placed for work experience following a
structured work experience
programme and work-related learning
and enterprise initiatives and
challenges.
“If you wanted to design a
vocational skills provider to
provide good work experience
and wider employability skills
with transferability across all
sectors … then it would be
hard to match a McDonald’s for
its offer to staff.”
Compiled from research with
more than 16,000 graduates,
McDonald’s have been voted
amongst the Top-100 graduate
employers every year since
the Times’ list was first
published in 1999.
“The Top-50 Places Where
Women Want to Work is a
celebration of the UK's most
progressive employers.”
McDonald’s are listed in this
Top-50 survey which was
published in October 2006.
“McDonald’s met all ten
indicators of the Standard.
They exceeded the Standard in
seven, and they significantly
exceeded it in three.
For People Management,
they were awarded
World Class status.”
“In short, the McDonald’s staff
are very happy at work. They
value their training, how they
are managed, and their
working environment. They are
positive about themselves and
the company they work for.”
“Enjoying work is a privilege
that not everybody achieves.
Within these pages we present
some of the best companies
that enable people to do so.”
McDonald’s are listed in the
Top-50 of this Top-100 survey
which was published in
September 2006.
McJobs
“McJobs should be
praised. They represent
significant life
opportunities
for McDonald’s staff …It
offers the opportunity to
learn virtues that make
all its workers better
employees.”
John Blundell,
Director General,
Institute of
Economic Affairs
McJobs
“This sort of work can give young
people
transferable and increasingly valuable
skills,
as well as the confidence to make
something
of themselves. The opportunities
available are
much more than McJobs."
Ian Austin MP
Richard Lambert, Director General, CBI
“Competency in literacy and
numeracy is vital for
the modern world of work.
McDonald’s should be
applauded for investing in their
staff.’”
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