1
Let Them Hear You Roar –
Promoting
Your Lions Club
Lion Erin Beck
MD5M Public Relations
218-851-7267
md5mlionsnews@hotmail.com
2
What we’re going to cover in this
seminar:
•
•
•
•
Who Are Lions
Promoting Lionism
Promoting Your Club
Resources
▫ From LCI
▫ From the Multiple and District
▫ Local Resources
• http://www.lionsclubs.org/EN/news-and-events/lions-newsnetwork/download.php?id=ctiD
3
Public Relations
Creating and maintaining goodwill of
an organization, usually through
publicity and other forms of
communication
Communications
The act or process of using words, sounds, signs, or
behaviors to express or exchange information or to
express your ideas, thoughts, feelings, etc., to
someone else
4
Communication Starts at Home
• Before you can tell other people about
Lions and your Club
▫ Make sure your members know about
Lions
 Do new members have an orientation?
 The more the members know the more they
can tell others
▫ Keep Club members “in the know” about
all projects
5
Club Communications
• How do you communicate within you
club?
▫
▫
▫
▫
Newsletter
Phone Tree
Facebook
Website
 Members’ Section
▫ Twitter
▫ Other
• Make sure all members know the same
thing.
6
Personal Contact
• Your Club’s most important promoter!
▫ Let Them Hear You Roar
• Tell friends, co-workers, etc. what Lions do.
▫ Share your personal story – why you are a Lion
• Show people you are a Lion
▫ Wear Lions’ shirts/vests on all projects
▫ Wear your Lions’ pin
7
Tell People…
▫ About the Lions organization
 Always be ready with your 10-15 second
elevator speech?
▫ About your Club
 What makes your club an asset to your
community?
8
Key Messages
• Lions Clubs International is the world's largest service
club organization, with a network of 1.35 million men
and women in more than 207 countries and geographical
locations. We serve where we live, as well as globally,
and we have fun doing it.
• Though well known for its successful initiatives in vision
health, Lions service is as diverse as its members. We
meet all sorts of needs, from assisting the elderly to
helping victims of natural disasters.
• Lions give 100 percent of donations to our causes. We
cover all our costs through our dues.
• Lions make a difference everyday everywhere. Whether
by organizing a pancake breakfast fundraiser or building
a wheelchair ramp for someone in need, we are a handson organization.
9
Public Relations Chair(s)
• Club Newsletter (a separate club newsletter chair may be chosen)
▫ Who included? Members, Zone Chair, District
Governor and Vice-Governors, District PR chairs, …
 Non-members? Businesses?
▫ Email, paper, web, combo… – up to each club to
determine what works for them
▫ Are pictures included in the newsletter? People like
pictures with captions.
• Who is assigned in your club to take pictures?
▫ Send to…
 Newsletter
 Media – newspapers, etc.
 District newsletter…website
10
Publicity
• Advertise your fundraisers
▫ Let people know where the money goes
• Advertise your service
• Signs
▫
▫
▫
▫
Can people see you?
Can they see you are having a Lions’ events?
Are your signs in good condition?
Thank people for their support
11
Publicity…
• Contact newspapers, radio stations, and, possibly,
TV stations for advertising
▫ Look for all opportunities to make connections with
the public
 Suggest a specific story – give an interview
 Submit pictures with captions already written
Include who, what, where, when, why and/or how
• Club Website
▫ Keep it up-to-date
▫ List the address in your promotions
▫ www.e-clubhouse.org – if you don’t have a site, may
want to check out.
12
E-Clubhouse
• The club home page might look like this…
13
E-Clubhouse.org
• New users will need to fill out
a form online
▫ You will need…
 Club Name
 MD (5)
 District (5M9)
 Country
 State
 City
 Club Number (get from secretary)
 Club Address
 Club Telephone
 Club Email
 Club Meeting Date and Time
 Club Meeting Location
 President’s Name
 Webmaster Name (You?)
 Webmaster Email
LCI will need to approve the
application and will send you
information to proceed when
approved.
14
Show Others What You Do
• Photos
▫
▫
▫
▫
Show Action
People Want to See Lions Doing Things
Recognition is important
Service is even more important
 It is what Lions are about
15
Brochures
• Think about creating a brochure or card to tell
others what Lions’ do
▫ Design Your Own
▫ Let Lions Clubs International help you.
 Go to www.lionsclubs.org
 Enter Public Relations in the Search Box
• Business card with info
• Bookmarks
• Take advantage of free promotional
opportunities.
16
Use one event
to get other info out
• Have brochures, cards, posters, etc.
▫ At a fundraiser, let people know
where there money goes
• Put info out, poster up announcing
your next event or something about
your club
17
18
Semi Customizable Brochure Available through LCI Website…
Add
Your
Info
Here
Add
Your
Info
Here
Add Your
Info Here
In Word document, so you can make it yours!
19
Let Other Lions know what you do
Remember to get the word out to other
area Lions’ Clubs – you’d be surprised
how many neighboring clubs will
support you.
20
Let the District help you…
• Send event info to the District Newsletter/Publicity and Web/Tech Chairs.
Newsletter
Stacy Kleinwachter
skleinwachter@yahoo.com
Public Relations
Sandy Carlson
designerinmn@msn.com
21
Technology
Dave Hollyoake
dave@ibtraveln.com
22
What is Social Media
• Two-way
interactive
communication
• The best-known
social media
websites are
Facebook,
YouTube,
Instagram and
Twitter.
23
Why should Lions Clubs use Social
Media?
• Social media can be an extremely
powerful means of communication.
• Social media is "Where the young
people are!"
24
How do we reach those Young People?
• Create a Facebook page for your club.
▫ Get all of your members and friends who
are Facebook users to "like" your page.
▫ Post all of your club events and activities
on the page.
• Ask them how they want to
communicate
▫ Text?
25
Multiple District 5M
• Quarterly Newsletter – Lion’s Roar
▫ Published September, December, March and June
▫ Special International Convention issue
▫ District Chairs should be sending notice/link to
the 5M News in the same manner they do the
District Newsletter
▫ Club members receiving from the District should
make sure it is getting to club members
▫ Copies available
26
Acknowledgement and Thanks
• Acknowledge people
▫ Remember to thank others for their donations,
time, attendance, etc.




Those taking the time to attend a fundraiser
Those making donations
Those working an event
Etc., Etc. Etc.
• Say “Thank You”
27
Questions???
Ideas/Comments