Nordstrom Marketing-ANALYSIS

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Nordstrom
Boyle
Marla
Customer Service

Strength
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RSS stands for 'Really Simple Syndication' and it's an easy way for Nordstrom to
update you on the availability of items you've searched for on our site.

Free alterations

Catalog
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Free gift wrapping and gift message

Online live help

Free shipping on items directly to house or to store location upon request.

Pre-paid shipping label
Competitors
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Forever 21
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Doesn’t have a catalog
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Free shipping on orders over 75 dollars

Store is constantly a mess. Hard to find items
Macy’s
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Macy’s credit card

Star rewards

Any purchase of 90 dollars or more receives free shipping
Anthropology

Card

Charge shipping on purchases

Good online customer service layout including information on shipping outside the US

Brand apparel, home ware and accessories
Customer Loyalty
 Strength
 Customer loyalty is fundamental to the success of your company.
Without it, expenses can go up, profits go down, morale suffers and
your company is at risk
 Long-time customers
 Its easier to keep a customer than to get a new one.
 Nordstrom fashion rewards
 Nordstrom Notes
 Special events for loyal customers
Competitors


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Forever 21

Clothes are cheaply made
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They have no rewards
Macy’s

Regional to national

Closer engagement, stronger retention and targeted promotions.

Strengthening of brand via a more consistent and integrated cross-channel customer experience.
Anthropology

They strive for customer loyalty and admiration above all other goals.

They create a unique atmosphere for customers

Social identities
Return Policy
 Strength
 Their simply isn’t one
 No time frame
 Tire story
 Anything can be returned in any shape
 You can take a beaten up, dog-eaten pair of 10 year old jeans
purchased from them and get a refund or exchange. Seriously.
Pricing Policy
 Strength
 Price Matching
 Sale adjustment
 If an item you have purchased is reduced in price within two
weeks of your order date, we will happily adjust the sale price
for you.
Competitors

Forever 21

Cheap clothes that look nice
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Similar designs

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Accused of copying design
It’s launching it’s first-ever designer collaboration, taking cues from stores like H&M and Target.
Macy’s

Different pricing’s online and in store

Cheaper pricing
Anthropology

High end merchandise
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Expensive

Good Quality
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