Nordstrom
Boyle
Marla
Customer Service
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Strength
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RSS stands for 'Really Simple Syndication' and it's an easy way for Nordstrom to
update you on the availability of items you've searched for on our site.
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Free alterations
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Catalog
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Free gift wrapping and gift message
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Online live help
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Free shipping on items directly to house or to store location upon request.
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Pre-paid shipping label
Competitors
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Forever 21
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Doesn’t have a catalog
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Free shipping on orders over 75 dollars
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Store is constantly a mess. Hard to find items
Macy’s
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Macy’s credit card
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Star rewards
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Any purchase of 90 dollars or more receives free shipping
Anthropology
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Card
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Charge shipping on purchases
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Good online customer service layout including information on shipping outside the US
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Brand apparel, home ware and accessories
Customer Loyalty
 Strength
 Customer loyalty is fundamental to the success of your company.
Without it, expenses can go up, profits go down, morale suffers and
your company is at risk
 Long-time customers
 Its easier to keep a customer than to get a new one.
 Nordstrom fashion rewards
 Nordstrom Notes
 Special events for loyal customers
Competitors
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Forever 21
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Clothes are cheaply made
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They have no rewards
Macy’s
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Regional to national
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Closer engagement, stronger retention and targeted promotions.
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Strengthening of brand via a more consistent and integrated cross-channel customer experience.
Anthropology
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They strive for customer loyalty and admiration above all other goals.
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They create a unique atmosphere for customers
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Social identities
Return Policy
 Strength
 Their simply isn’t one
 No time frame
 Tire story
 Anything can be returned in any shape
 You can take a beaten up, dog-eaten pair of 10 year old jeans
purchased from them and get a refund or exchange. Seriously.
Pricing Policy
 Strength
 Price Matching
 Sale adjustment
 If an item you have purchased is reduced in price within two
weeks of your order date, we will happily adjust the sale price
for you.
Competitors
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Forever 21
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Cheap clothes that look nice
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Similar designs
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Accused of copying design
It’s launching it’s first-ever designer collaboration, taking cues from stores like H&M and Target.
Macy’s
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Different pricing’s online and in store
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Cheaper pricing
Anthropology
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High end merchandise
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Expensive
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Good Quality