Apple Inc
Apple Biography
Apple Computer INC.
was co-founded in
1976 by the CEO of
Apple Steve P. Jobs,
and it was
incorporated in
California On January
3, 1977.
Apple is leading the
consumer technology
world with its
revolutionary Macintosh
personal computer
 OS X
 iLife
 iWork
 iPod
 iTunes
iPad
iBookstore
Mac Book Pro
Mac Book Air
• The company
designs,
manufactures &
markets personal
computers, mobile
communication
devices, portable
digital music
player, & sells a
variety of related
software, services,
& networking
solutions.
Apple Mission
Apple is committed to bringing the
best personal Computing experience
to students, educators, creative
professional and consumers around
the world through its innovative
hardware, software and internet
offerings
Apple SWOT Analysis
Strengths
Weaknesses
• Strong Liquidity
• Expanding Operating
Margin & Return on Equity
• Strong Revenue
• Limited iPhone/Mobile Variants
• Unsolved Issues regarding
Legal Proceedings
• Dependence on Network
Providers
SWOT
Opportunities
Threats
• Emerging Markets Providing
Ladder for Growth
• Scope in Retail Segment
• Innovative Products & Designs
• Theft of Digital Content
• Absence of multiple
Distribution network
• Intense Competition
Apple Inc Key Ratios
Based on shared price as of Aug 2010
P/E
27.44
EV/EBITDA
(Evolution/ Earning before interest,
taxes, depreciation, and amortization)
18.06
Return on Equity (%)
(Return on net Value of its risk based
capital)
28.03.00
Debt/Equity
.00
Operating Profit Marin (%)
(Ratio used to measure a company’s
pricing strategy & Operating efficiency)
27.36
Dividend Yield
(Return investment for a stock)
NA
Apple’s Competition
Distribution
Apple Inc. utilizes a variety of direct & indirect
distribution channels, such as:
 its retail stores
online store
 direct sales force
 third-party cellular network carrier
 wholesalers
 retailers
 value-added resellers.
Marketing Strategy
Apple competes in different
markets:
•Computers and Software
•Digital music
•iPhone
A humanist company that
strives to have a heartfelt
connection to their consumers.
Brand:
•Simplistic lifestyle
•Imagination (emotion,
passion and dreams)
•Innovation
Apple strives to create
innovative products and
services for their
consumers.
Communication
Strategies
Apple promotes their
products by using variations
of technology like television
commercials, print ads
(magazines, billboards,
newspapers) and online
communications.
•Mac vs Pc commercials
 Approximately 44% of the
company’s net sales in
2010 came from sales to
customers inside the U.S.
 Apple Inc. supplies &
manufactures many of
components by solesourced third-party
vendors in U.S., China,
Germany, Ireland, Japan,
Israel, Korea, Malaysia, the
Netherlands, the
Philippines, Taiwan,
Thailand, & Singapore.
The iPHUN
Apple’s Game Console
iPhun, a game console which allows
you to play multiple game systems
without having to plug in each one
when ready to play.
Apple’s Newest Invention
Target Audience