BRIEFING
Eller School of Management
*confidential
Introduction
St. Cyril Enrollment Management Team
• Rachel Unger, Webmaster, TIS
(rachelu@stcyril.com)
• Debby Kennedy, Registrar
(debbyk@stcyril.com)
• Ann Zeches, Principal
(annz@stcyril.com)
• Debbie Unger, Tuition Advisor
(debbieu@stcyril.com)
Eller Briefing | January 30, 2014
Background
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Founded in 1952
• Paulists ran the school for 32 years
• Carmelites began in 2006
• 2017 we will celebrate our 65 year anniversary
Located at corner of Pima and Swan\
Transportation to/from school provided by parent/car pool
We offer K-8 grade
• Capacity = 400 students
• Community and family based
• Not your typical Catholic school
• Whole child
Eller Briefing | January 30, 2014
Background (continued)
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We provide an after school program to accommodate
working parents
Classrooms are equipped with state of the art technology
• iPads, laptops, Chromebooks, SmartBoard
• thin clients in DRC
We are accredited by Western catholic Educational
Association (WCEA)
Eller Briefing | January 30, 2014
Mission Statement
St. Cyril of Alexandria School, with the support of parents and
St. Cyril of Alexandria Parish, prepares our students spiritually,
academically, and socially to take personal responsibility for a
lifetime of faith, learning, leadership and service.
Eller Briefing | January 30, 2014
Current Situation
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Current enrollment: 324 students, represents 230 families
Teacher to student ratio: 18:1
Tuition
• $6,325 (cost to educate)
• $4,100 or 4,500 (family commitment)
Financial Aid
• 27% of our students receive some type of financial aid
• Economy (increased dependency on FAIR)
• Sources of financial aid
• Arizona Tax Credits
• Stewardship
• Shrinking CTSO funds (STO)
Eller Briefing | January 30, 2014
Current Situation
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Competition
• BASIS, other charter schools
• Catalina Foothills public schools
• Other Catholic schools within a 5 mile radius of St. Cyril
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Changing demographics
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Shrinking parish population
Eller Briefing | January 30, 2014
Enrollment Management Goals
1.
Increase enrollment
Enrollment
St Cyril Goals
420
400
380
360
340
320
300
360
324
13-'14
14-15
15-'16
17-18
324
360
385
400
St Cyril
2.
400
385
Maintain or improve retention
2012-13 to 2013-14
Reten on by Grade
85%
PreK to K to 1
K
Eller Briefing | January 30, 2014
92%
91%
97%
94%
95%
97%
96%
72%
1 to 2
2 to 3
3 to 4
4 to 5
5 to 6
6 to 7 7 to 8 8 to HS
Enrollment Management Goals
3.
Increase general market awareness of St. Cyril
4.
Increase number of inquiries and yield to applications and
enrollment
5.
Fill seats with great students across all grades;
especially interested in filling, creating waiting lists at our
Kindergarten and primary grades
Eller Briefing | January 30, 2014
Our Current
Enrollment Management Process
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Individual Tours
Open Houses
Mailings
Website
Social Media: Facebook, YouTube, blog
Community Building activities
• Fall Fair
• Socials
Possible rewards for bringing a family to St. Cyril
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Current Feeder School: St. Thomas
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Eller Briefing | January 30, 2014
“Must Haves” in Our Communications
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School color: green/white
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School logo:
(www.stcyril.com/Images/logo-black.jpg)
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School tagline: Creating Tomorrow’s Leaders Through
Inspiration and Innovation
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School fonts: Hobo & MV Boli
Eller Briefing | January 30, 2014
Our Primary Targets
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Families located within 10 miles
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Multiple children in the home between birth – 10 years
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Household income of $85,000+
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College educated parents
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All faith backgrounds
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New families to Tucson
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University of Arizona faculty/staff
Eller Briefing | January 30, 2014
What else or more can we provide?
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Looking forward to seeing your strategies, ideas and
executions in support of our enrollment management goals
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www.stcyril.com/Eller.html
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NEXT STEPS???
Eller Briefing | January 30, 2014