A Century of
Industry Standards
Leadership
Alec McMillan,
Director Global Standards & Trade
May 30, 2007
Copyright © 2007 Rockwell Automation, Inc. All rights reserved.
1
A Standards Case History
1. Early Products, US Market
2. Today’s Products , Global Markets
3. Product & Technology Transitions
4. Standards & Regulation Transitions
5. A Government – Industry Partnership
6. Industry Participation is Key to Success
Copyright © 2007 Rockwell Automation, Inc. All rights reserved.
2
1903 – 1920
The Beginning
• A-B founded in 1903
• IEC founded in 1906
• Product line included:
Inside the machine shop,
Lynde Bradley (center)
and Charles Pfeiffer
− Automatic starters
− Switches
− Circuit breakers
− Relays
• A-B Participated in early US Electrical Manufacturing
Industry Trade Groups
Copyright © 2007 Rockwell Automation, Inc. All rights reserved.
3
1970s
International Sales
Numerical
control
advertising
Industrial Computer
Group headquarters
Highland Heights, Ohio
• Purchase of Information
Instruments Inc. First PLC
introduced in 1973
• Purchased Bunker Ramo numerical
controls division
• 1972 launched drives with purchase
of TPC Drives Inc.
• 1979 Introduced DataHighway, the
world’s first plant floor network
• Published DataHighway
specifications, became a de facto
standard of the industry
Copyright © 2007 Rockwell Automation, Inc. All rights reserved.
7
1980s
International Standards Strategy
Representative
products
• 1985 to diversify A-B trust holdings,
board sold A-B to Rockwell
International for
US$1.65 billion
• 1988 with Digital Equipment Corp.,
A-B developed the Pyramid
Integrator, the first system to
integrate plant floor and
information processing worlds
• Began proactive participation in
IEC committees in the mid Eighties
Copyright © 2007 Rockwell Automation, Inc. All rights reserved.
8
1990s
Global Development
• Launched products
featuring Ethernet and
TCP/IP connectivity
• 1994 introduced DeviceNet,
an open, device-level
network, which quickly
became de facto standard
• Merged A-B software
business with ICOM to form
Rockwell Software
• ODVA Formed
• IEC Fieldbus Standards
Control products
US$1.6 billion purchase
of Reliance Electric
Added electric
motors, mechanical
power transmission
products
Copyright © 2007 Rockwell Automation, Inc. All rights reserved.
9
Industrial Control Products Today
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Logix Controllers
Drives / Servo Motors
Electronic operator interface devices
I/O Products
Industrial Computers
Industrial Controls
Medium Voltage
Motion Control
Motor Control Centers
Networks & Communication Products
Power Products
Safety Components
Sensors
IEC, ISO, ISA, IEEE,
ODVA, OPC, MIMOSA,
EN, GB, JB, NEMA, UL
Superior Reliability Of Products
Copyright © 2007 Rockwell Automation, Inc. All rights reserved.
10
Rockwell Software Products Today
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Mechanical Design
RSWire
•
Communications
RSLinx, RSNetWorx
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Programming software
RSLogix, RSGuardian
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Process Monitoring & Control
RSBatch, ProcessPak
Seamless Integration
with office software
Information
Management
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Human Machine Interface(HMI) /Visualization RSView32
•
Information Management
RSSQL, RSBizware
•
FactoryTalk Platform
•
IEC, ISO, ISA
•
OPC, MIMOSA, WBF,
Process
Control
Device Level
Control
Visualization
Communications
Logic
Design and
Documentation
Turn Plant Floor Data Into
Useable Information
Copyright © 2007 Rockwell Automation, Inc. All rights reserved.
11
Rockwell Automation Control Systems
• A Global Leader…
No. 1 in North America
• Sales: ~$5.0 Billion
• ~19,000 employees
• Represented in more
than 80 countries
• Global Business
and Technology
Partnerships
• Customer Driven
Copyright © 2007 Rockwell Automation, Inc. All rights reserved.
12
Industries And Clients We Serve
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Petrochemical
& mining
14%
Asarco Silver
Bell Copper Mine
BHP
BP Amoco
Dow Chemical
DuPont
Exxon / Mobil
Grupo Mexico La
Caridad
PDVSA
Phillips
Shell
Eastman Chemical
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Metals
9%
Alcoa
Bao Steel
China Steel
Inland
Nucor
Posco
USX
Forest
products
9%
• Appleton Paper
• Consolidated
Papers
• Georgia Pacific
• International Paper
• MacMillan Bloedel
• Mead
• Weyerhaeuser
• Westvaco
• Valmet
Consumer
37%
Transportation
18%
• 3M
• Anheuser-Busch
• Coca-Cola
• Disney
• Eli Lilly
• Heineken
• Hershey Foods
• Kellogg
• Kimberly-Clark
• Kraft
• Nestle
• Pepsi / Frito Lay
• Procter & Gamble
• Universal Studios
• Unilever
Copyright © 2007 Rockwell Automation,
Inc. All rights reserved.
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BMW
Boeing
Bridgestone
Caterpillar
Daimler-Chrysler
Ford
General Motors
Goodyear
Hyundai
Michelin
Nissan
Toyota
Semiconductor/
Infrastructure/
Commercial
13%
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Applied Materials
Intel
Motorola
Nokia
Samsung
TSMC
UMC
.
Pacific Gas & Elec.
MHI
Carrier
Trane
13
Continuous Change, Challenging Complexity
Allen – Bradley
Control Product
Transition
Rockwell Automation
Global Solutions
Copyright © 2007 Rockwell Automation, Inc. All rights reserved.
14
Product & Technology
Electro-Mechanical
Products
PLC Products
& Systems
Power, Control
& Information
Solutions
Product / Technology Transitions
Market Leadership Through Each Discontinuity
Copyright © 2007 Rockwell Automation, Inc. All rights reserved.
15
Technology, Product & Market Changes
Internal
Local
External
Global
Market Focus
Use of Standards
Marks
Conformanc
e
NEMA
Standard
s
Reactive
Comply
Type of
Standards Activity
Proactive
Influence
IEC
Standards
Trade
Regulation
Technical
Operation
Industry
National
Purpose of
Standardization
Regional
Copyright © 2007 Rockwell Automation, Inc. All rights reserved.
Business
Strategic
International
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Next Generation Technologies
• Smart Materials
– Nanotechnologies
– Biotechnologies
• Knowledge Systems
– Self Learning
– Self Healing
– Self Adapting
• High Speed Communication Systems
– Integrated Multi Media
– Instant Real Time Data
New Technologies are Converging and Common across Applications
Copyright © 2007 Rockwell Automation, Inc. All rights reserved.
17
Standards & Regulations
National Standards,
Product Standards
International
Standards,
Consortia, Product
& System
Standards
International
Standards,
Product Regulation,
Industry Regulation,
Product, System &
Service Standards
Standards / Regulation Transitions
Market Leadership Through Each Discontinuity
Copyright © 2007 Rockwell Automation, Inc. All rights reserved.
18
Result A Growing Global Standards Portfolio
?
• Americas
a?
REGULATION
Corporate Focus
Next Generation Needs
Social Accountability
Industry Standards
Service Standards
Distributed Systems
System Integration
System Security
• China
• Asia-Pacific
Global Infrastructure
Process Improvement
• Europe
• North America
Global Economy
Trade Agreements
Environment
Interoperabilty
Functional Safety
Market Access
Compliance
Communication
Company Benefits
Early Warning
Standards
Effective Participation
Product
Knowledge Transfer
Electrical Safety
- 1994
1995-2000
2000-2004
Copyright © 2007 Rockwell Automation, Inc. All rights reserved.
2005 19
A Portfolio of Standards
Services
Systems, Architecture, Platforms
PRODUCT
PRODUCT
PRODUCT
PRODUCT
PRODUCT
REGULATION
Environment, Health, Safety, Security, Energy
Facilities –Offices, Manufacturing, Warehousing, Logistics
Copyright © 2007 Rockwell Automation, Inc. All rights reserved.
20
Market Access Issues for Manufacturers:
Mark du jour ! Test du jour!
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•
Increasing number of countries are
establishing or revising conformity
assessment (CA) systems
New CA Marks required for each new system
Mexico
Korea
Can I make our products bigger
to accommodate the marks ?
CE Marking EU
Brasil
Hong Kong
Saudia
Arabia
Argentin
a
China
Singapore
Switzerland
• New CA systems may
require testing, evaluation incountry & only by in-country
laboratories
Taiwan
Russia
Norway
Germany GS
Mark
Sweden
Finland
Australia
Denmark
Copyright © 2007 Rockwell Automation, Inc. All rights reserved.
• Manufacturers are required
to invest more time & money
to determine requirements &
demonstrate compliance
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IEC Technical Committee Interests
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TC 17
TC 22
CISPR
TC 31
TC 44
TC 65
IECEE
IECEx
IEC TC111
Switchgear & Controlgear
Power Electronic Systems & Equipment
International Com. on Radio Interference
Equipment for Explosive Atmospheres
Safety of Machinery
Industrial Process Measurement & Control
IEC System for Conformity Testing
System for Certification Explosive Atmosphere
Environmental Standardization
1927
1934
1934
1946
1957
1967
1985
1996
2004
RA has representatives in all IEC committees of interest
Copyright © 2007 Rockwell Automation, Inc. All rights reserved.
22
Government – Industry Partnership
CEN
CENELEC
ISO
WTO
U.S. Dept. of
Commerce
American National
Standards Institute
APEC
PASC
IEC
COPANT
National Institute
of Science &
Technology
FTAA
CANENA
National Electrical
Manufacturers
Association
EU
TABD
Rockwell
Automation
Underwriters
Laboratories
Instrument
Society
of America
Institute
of Electronics &
Electrical Engineers
ICSCA
APEC - Asia Pacific Economic Cooperation
AEA
FTAA - Free Trade Association of the Americas
AEA - Europe
EU - European Union
ICSCA - Industry Cooperation on Standards & Conformity Assessment
TABD - Transatlantic Business Dialogue
Copyright © 2007 Rockwell Automation, Inc. All rights reserved.
IPC
US ASEAN Business Council
AMT
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Industry & Trade Associations
• Rockwell Automation has used NEMA as its preferred standards platform
for Automation Products
• Rockwell Automation has supported NEMA transition from a domestic
(US) focus to a global industry focus with offices in China, Mexico, and
Brazil
• NEMA is the secretariat to USTAGS (mirror committees) of IEC / ISO TC
of interest
• NEMA is also the International Secretariat to some IEC / ISO TC of
interest
• Rockwell Automation is a member of local Trade or Industry Associations
in many countries that we do business in e.g. CEEIA, ITEI etc
Industry & Trade Associations are platforms for Industry Consensus
Copyright © 2007 Rockwell Automation, Inc. All rights reserved.
24
How Does RA Participate in Standardization?
Corporate Lead
MGMT
Managing
Standards
Commercial
Participation
APEC/SCSC
CENELEC
TC
IEC Committee
of Action
IEC Sector
Board 3
ISO TC184
SC5
TABD
ASEAN/ACCSQ
SC
AG
US-ANSI
Australia-SA
Business Unit
Drafting
Standards
Technical
Participation
MGMT - Management Board
AG - Advisory Group
IEC TC65 WG6
Function Blocks
ISO TC184 SC5/WG5
Application
Frameworks
UK- BSI
NEMA
WG
WG
ISA SP95
Enterprise/Control
Integration
IEC SC65C / WG6
Fieldbus
IEC SC65B / WG7
PLC
TC - Technical Committee
WG - Working Group
WG
TF
TF
ISA SP50
Fieldbus Committee
SC - Subcommittee
TF - Task Force
Copyright © 2007 Rockwell Automation, Inc. All rights reserved.
25
IEC 1906 Award Recipients
• 2004
• 2005
• 2006
• 2007
• David S. Fisher
• Valerie Demassieux
• Dan Stewart
• Ron Collis
• Jim Christensen
Rockwell Automation IEC Technical Recognition
Copyright © 2007 Rockwell Automation, Inc. All rights reserved.
26
IEC Leaders
• Ron Reimer
– IEC Vice-President
– USNC President
– ISA Standards & Practice Board Member
– ANSI Board Member
• Pip Pearce
– IEC Presidents Advisory Committee on Technology
– IEC 2000 Masterplan Task Force Member
– IEC TC 17B US Representative
Rockwell Automation Leadership Commitment
Copyright © 2007 Rockwell Automation, Inc. All rights reserved.
27
Industry Partnership & Participation
• Industry dialogue at a local level between domestic and International
stakeholders provides a consensus platform on which to build.
• Industry dialogue with local Government ensures that standards and
regulations being proposed or developed, are practical and relevant to
the specific industry being addressed.
• International cooperation between Industry groups is encouraged to
develop consensus on International Positions
• Governments communicate frequently in different forums without
Industry present
• Participation of Industry Experts at International Meetings with
Government Stakeholders is a model for success
Industry Participation is Key to Success
Copyright © 2007 Rockwell Automation, Inc. All rights reserved.
28
Rockwell Automation’s Allen-Bradley
Building
Milwaukee, Wisconsin USA
Copyright © 2007 Rockwell Automation, Inc. All rights reserved.
29