Marmum Dairy turns 30 years
Marmum turnover grows 133% in
10 years; targets export markets
 Marmum expands distribution, sales channels across UAE to 4,000 outlets
 Company eyes growth with diversified product portfolio
Dubai: Marmum Dairy Farm, a subsidiary of Dubai Investments PJSC [DI] and one of the leading
dairy brands in the UAE, has achieved a phenomenal growth of over 133% in the turnover over
the last 10 years, reinforcing its leadership in the regional dairy and juice industry.
The company’s gross revenue recorded a compounded annual growth rate [CAGR] of 9.8 per
cent between 2004 and 2013, while gross volumes achieved a corresponding CAGR of 7.9 per
cent in the same period.
The company also unveiled plans to double its turnover over the next five years through a
three-pronged strategy focused on augmenting its farm capacity, introducing new bottling
lines, additional infrastructure and expanding its distribution network, both locally and
internationally.
To reinforce this, Marmum – which was acquired by DI in 1996 – also announced a strong focus
on export markets. The company has already started distribution of its long-life juices to Iraq
and plans to extend its footprint to Oman and Qatar by boosting its fleet and distribution
network.
The company, which is marking its 30th anniversary this year, has grown from one product
category – milk and today manufactures and supplies popular products such as fresh milk,
flavoured milk, fresh yoghurt, fruit yoghurts, fruit juices, Proactiv laban [buttermilk] and laban
cool in natural, fenugreek, cumin and cucumber with mint flavours. To mark the milestone, the
company plans to unveil new products and flavours, driven by its strong emphasis on quality,
innovation and freshness in line with customers’ preferences.
Mr. Khalid Bin Kalban, Managing Director and CEO of Dubai Investments, said: “Over the last 30
years, Marmum has witnessed amazing growth and today plays an active and influential role in
the UAE food and beverage industry. When it started, it was one of the pioneers in the UAE
dairy industry, and a flag-bearer of a local company making its mark in the FMCG sector. Now,
we are planning to expand our footprint in export markets as part of our aggressive growth
strategy across the Gulf and Middle East.”
He added: “DI has achieved unprecedented success with its investments over the years. The
decision to invest in Marmum was part of our strategy to strengthen our presence across
diversified businesses and the impressive returns underline our strategic vision. We are
adaptable to market dynamics and keen on developing our facilities and products to emphasize
our high quality and innovation.”
As part of its strategy to increase its market share in the UAE, the company plans to add new
sales routes for fresh dairy products and four new routes across Dubai, Sharjah and Abu Dhabi
for long-life variants. The company also aims to enhance its focus on hotels, restaurants,
catering and retail channels. Marmum also plans to increase the distribution of its dairy
products from the existing 3,000 outlets across the UAE to 4,000 outlets, which will boost its
sales by 15 per cent and increase its market share by over 10 per cent.
Marmum’s annual production is 27.5 million litres and the company enjoys a clear market
leadership in the fresh yoghurt category, especially among retail and catering channels in the
UAE.
Spread across 100 hectares on Al Ain Road, the Marmum farm uses the most modern, safe and
hygienic manufacturing process ensuring that the Marmum milk is totally untouched by human
hands right from milking from the cows' udders to bottling. Marmum freshness is made
accessible to the consumers through a structured approach for control and safety.
Marmum, which has over 3,500 Holstein cows of Dutch and Australian origin, is committed to
offer nutritive, safe and hygienic dairy products through improved focus on animal genetics,
reproduction protocol and advanced farm management. Marmum ensures that its fresh dairy
products reach the UAE retail outlets in less than 12 hours from the time of milking.
Over the last few months, Marmum has launched products which offer healthy options and are
not primarily commercially-driven. All these products are rich in vitamins A, D, E and K2, mainly
focused on improving, developing and maintaining a balanced diet and healthy living. It is also
in the process of introducing new flavours in Juices, Laban and Flavoured Milk category.
Marmum has consistently received recognition for maintaining high standards of technology
and output. The company has also undergone the Hazard Analysis Critical Control Points
[HACCP] audit and holds the food safety certification from Dubai Municipality. In February
2014, Marmum successfully achieved the ISO 22000:2005 food safety award.
In line with the Dubai Investments’ objective to reduce its carbon footprint, Marmum has
agreed with a German based company to build and operate UAE`s first bio-gas plant. Marmum
will be using its animal waste and convert it into usable energy to be used for its captive
consumption. In the process, the company will prevent the emission of 300 tonnes of harmful
greenhouse gases to the atmosphere per annum.
- ENDS About Marmum Dairy Farm
Managed by Dubai Investments Industries under Dubai Investments PJSC, Marmum Dairy Farm is one of the largest dairy farms
in the UAE, with an annual production in excess of 27 million litres. Marmum has a diverse product range that includes fresh
milk, yoghurt, Laban, and fruit juices, which are available in more than 4,000 outlets across the UAE. Committed to maintaining
strict hygiene standards and high quality in every step of its operation, Marmum makes continued investments in high-quality
breeding stock and in cutting-edge technology and machinery to step up its production capacity and to meet the increasing
demand for its products.
For media inquiries, please contact: