HydeHyPark Green
Annual Report
Performance and Forecasts
2010
Heather York
1
Introduction
Hyde Park Green, LLC, with Hyde Park Green, Austin, Texas, as its sole outlet, was founded
August 20, 2001 by Donna Jackson and Georgine Reese.
Goal
The goal of Hyde Park Green is to provide eco-friendly clothing in natural fabrics for babies,
children, men, and women, and cruelty-free beauty, hair care, and skin products. Since
2008, the company has also included nontoxic home products in its retail offerings.
Company Philosophy
The Hyde Park Green philosophy is founded on three principles: We are dedicated to
bringing natural, competitively priced products to market, putting the customer’s and the
planet’s needs first, and remaining true to the ideals of an ecological, sustainable market.
Hyde Park Green has grown from a small storefront in a strip mall to a solar-powered center
that demonstrates our commitment to sustainability and green building products. Our goal is
to continue to grow without substantially increasing our carbon footprint.1
Organization
Hyde Park Green, LLC, is organized as a cooperative with a professional management team
and store personnel. A Board of Directors selected from Hyde Park Green members
oversees the company.
Board of Directors
The main purpose of the board is to provide policy and direction to Hyde Park Green. The
Board of Directors is made up of the following people:
Richard Aras .............................................................Former CEO, software company
Valerie Borenz ...........................................................Founder, philanthropic foundation
Chris Komar ...............................................................Former executive, retail company
Greg Moriarity ...........................................................Founder, e-commerce company
Teresa Martinez ........................................................Former CEO, consulting firm
Kyle Warner ..............................................................Former GM, healthcare company
Store Management and Personnel
Store Manager, Mary Kay Spence, directs the overall store operations and implements policy
as established by the Board of Directors. Assistant Manager, Kara Solanas, oversees the
apparel department and assists the management in the overall operations. Assistant
Manager, Gwen Lee, oversees the beauty and home products department and manages
special events. Buyer, Renee Gilbert, handles all store buys and assortments, promotions
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Heather York
2
and pricing, and the development and sourcing of new green products. Other store
personnel include sales staff and stock clerks.
Special Events
This year, Hyde Park Green initiated a series of exhibits and workshops to help people
reduce their impact on the environment and make healthier purchasing and lifestyle
decisions.
2010 Workshops
Hyde Park Green is sponsoring workshops on the first Saturday of the month from 10:30 to
11:30 p.m. Last month, Donna Jackson taught customers and members how increasing
energy efficiency and conservation investments can pay future dividends. People attending
workshops receive a coupon for 10% off any purchase at Hyde Park Green. Following is a
sample of other workshops planned this year.
Month
Subject
April
Green your ride: Bicycle commuting
June
Organic lawn care
September
Climate change 101
Austin Green Festival
Hyde Park Green is one of the local sponsors of the Austin Green Festival. The festival
showcases hundreds of green businesses and features speakers, a fair-trade pavilion, yoga
demonstrations and classes, a kid’s planet, live music, and organic dining.2
Hyde Park Green Boutiques
As a way to expand our business without harming the environment, Hyde Park Green has
opened small boutiques in larger department stores in the Austin area. Some natural food
outlets have also expressed interest in hosting a boutique at their locations.
Sales Forecast
This has been an excellent year of growth for Hyde Park Green. Our retail sales have
increased by an impressive 32%, due mainly to boutique and online expansion. We are
pursuing an online strategy and plan to launch a new, full-featured Web site to enhance our
national presence.
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Heather York
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The following table summarizes sales totals for the past six months and provides projections
for the rest of the year.
Department
Apparel
Beauty
Cleaning
Furnishings
1
2
January-June
$185,000
$169,000
$105,000
$176,000
Projected July-December
$220,000
$198,000
$114,000
$192,000
We have no major building plans for the coming year.
The Austin Green Festival is scheduled for November 17-18 this year.
This file created exclusively for Brittany Mosimann.
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