History:
The Coca Cola was created in 1885 by John
Pemberton in the drugstore Jacobs of the city
of Atlanta, Georgia. With a mixture of leaves
of coca and seeds of tail it wanted to create a
remedy, which started by being
commercialized as a medicine that was
relieving the headache and was hiding the
sickness; then it was sold in his drugstore as a
remedy that was calming the thirst, to 5 cents
the glass. Frank Robinson put the name of
Coca Cola, and with his calligraphy he
designed the current logo of the brand. On the
drink having become famous in 1886 one
offered him his creator to sell it in any United
States. Pemberton accepted the offer (it sold
the formula of his product in 2.300 dollars)
and several packaging machines were
opened in The United States. Later a group of
lawyers bought the company and made cocacola reached worldwide. From there the
company became the coca-cola company.
Coca-Cola is a carbonated soft drink
sold in stores, restaurants, and
vending machines internationally. The
Coca-Cola Company claims that the
beverage is sold in more than 200
countries. It is produced by The
Coca-Cola Company in Atlanta,
Georgia, and is often referred to
simply as Coke (a registered
trademark of The Coca-Cola
Company in the United States since
March 27, 1944). Originally intended
as a patent medicine when it was
invented in the late 19th century by
John Pemberton, Coca-Cola was
bought out by businessman Asa
Griggs Candler, whose marketing
tactics led Coke to its dominance of
the world soft-drink market
throughout the 20th century.
The company produces concentrate, which
is then sold to licensed Coca-Cola bottlers
throughout the world. The bottlers, who hold
territorially exclusive contracts with the
company, produce finished product in cans
and bottles from the concentrate in
combination with filtered water and
sweeteners. The bottlers then sell, distribute
and merchandise Coca-Cola to retail stores
and vending machines. The Coca-Cola
Company has, on occasion, introduced other
cola drinks under the Coke brand name. The
most common of these is Diet Coke, with
others including Caffeine-Free Coca-Cola,
Diet Coke Caffeine-Free, Coca-Cola Cherry,
Coca-Cola Zero, Coca-Cola Vanilla, and
special editions with lemon, lime or coffee.
Its biggest competitor is pepsi.
Logo design
The famous Coca-Cola logo was created by John Pemberton's bookkeeper,
Frank Mason Robinson, in 1885. Robinson came up with the name and chose
the logo's distinctive cursive script. The typeface used, known as Spencerian
script, was developed in the mid 19th century and was the dominant form of
formal handwriting in the United States during that period. Robinson also played
a significant role in early Coca-Cola advertising. His promotional suggestions to
Pemberton included giving away thousands of free drink coupons and plastering
the city of Atlanta with publicity banners and streetcar signs.
Original formula
Published versions say it contains sugar, caramel color, caffeine, phosphoric acid, high fructose corn syrup, coca
extract, kola nut extract, lime extract, vanilla and glycerin. Alleged syrup recipes vary greatly. The basic “cola” taste
from Coca-Cola and competing cola drinks comes mainly from vanilla and cinnamon; distinctive tastes among various
brands are the result of trace flavorings such as orange, lime and lemon and spices such as nutmeg.
To this day, Coca-Cola uses a United States license to purify the coca leaf for medicinal use.
Because cocaine is naturally present in coca leaves, today's Coca-Cola uses "spent", or treated, coca leaves, those
that have been through a cocaine extraction process, to flavor the beverage. The coca leaves are imported from
countries like Peru and Bolivia, and they are treated by chemical company Stepan, which then sells the de-cocainized
residue to Coca-Cola. Some contend that this process cannot extract all of the cocaine alkaloids at a molecular level,
and so the drink still contains trace amounts of the stimulant. The Coca-Cola Company currently refuses to comment
on the continued presence of coca leaf in Coca-Cola.
A court case in Antalya, Turkey mentioned cochineal dye in Coca-Cola, but the company denies it currently uses the
dye.