Coca-Cola
Sydne Collier
Amanda Haines
Jacob Johnson
Eric Launer
Katie Shaw
Zachary Slagle
Mark Weyandt

Brief History of Coca-Cola Company

Business Operation

Industry Analysis

Company Capability

Environmental Analysis

Competitors

Performance Indicators
Introduction

John Pemberton, created the syrup in 1886

Asa Candler took control of the Company in
1891 after the death of Pemberton

1916, the unique contour bottle was
introduced.

125 years later, Coca-Cola Company has
marketed over 400 brands and over 2600
different products in over 200 countries
worldwide.
History
•
Phase 1 – Initiation
•
Phase 2 – Formalization
•
Phase 3 – Expansion
•
Phase 4 – Coordination
•
Phase 5 - Participation
Organizational Life Cycle

Birth of Coca-Cola

Shareholders

Growth
1886-1905

Formulation

Introduced Bottle

New Places

Stock Prices
1905-1923

Robert Woodruff

WWII

Great Depression
1923-1980

Diet Coke

Sports

120 countries

1 billion servings per day
1980-Current
Coca-Cola Organizational Chart

Ease of Entry

Growth within Industry

Intensity of Competition
Industry Analysis

Substitute Products

Bargaining Power

Technology

Innovation
Industry Analysis (Cont.)

Social responsibility
◦ Veterans Day celebration

Organizational structure:
decentralized

Ability to attract and retain people

Meeting competition
Managerial Factors
Customer loyalty and satisfaction
 Market share
 Investment in research and
development
 Supplier strength

Competitive Factors

Access to capital

Profitability

Financial stability
Financial Factors

Level of technology used

Production effectiveness
◦ Invest $30 billion in new equipment

Newness of equipment and technology
◦ $100 contract with Dell

Strength of patents
Technical Factors

Economic Factors
◦ Recession

Political Factors
◦ Childhood Obesity and New York

Social Factors
◦ 25 and under
Environmental Scan

Technological Factors
◦ PlantBottle

Competitive Factors
◦ Pepsi

Geographical Factors
◦ 200+ countries
Environmental Scan

Top selling soft
drink company in
the world

Main competitors
◦ PepsiCo
Company(Pepsi)
◦ The Dr. Pepper
Snapple Group(Dr.
Pepper)
Coca Cola’s Competitors
Total
Revenue
Net Income
Total
Employees
Coke
47.6 Billion
8.8 Billion
146,200
Pepsi
65.70 Billion
5.92 Billion
297,000
Dr. Pepper
5.97 Billion
625 Million
19,000
Financial Comparisons

Regular Cola
◦ Coke Leader

Diet Cola
◦ Diet Coke Leader

Lemon Lime
◦ Sprite Non caffeinated leader, Mountain Dew caffeinated
Leader

Orange Flavored
◦ Fanta Leader

Root Beer
- A&W Leader
What they Compete On

Coke is obviously the most successful soft
drink out there

Less people drink Soda

Have to be innovative to continue to be
leader
Future Success

Industry Leaders
◦
◦
◦
◦
Coca Cola: 43%
Pepsi Co: 31 %
Cadbury Scweeps: 18 %
Other: 8%
Market Share

Increasing trend in revenue

2011 fiscal year first quarter
◦ Increase in net income by 18%

Annual divided yield
◦ High compared to other companies
Sales Growth
Strengths
Weaknesses
Leading brands
 Customer
loyalty/relationships
 Management
 Production Quality


◦ Bottling process
SWOT Analysis
Weak Brands
◦ Odwalla
Poor access to
distribution
 Management
 Low customer
retention

Opportunities




Changing customer
tastes
Technological
advances
Change in population
age
New distribution
channels
SWOT Analysis
Threats





Closing of geographic
markets
Technological
advances
Tax increases
Change in population
age
New distribution
channels

Key Success Factors
◦
◦
◦
◦
◦
◦
◦
◦
Quality/product performance
Reputation/image
Customer service capability
Technological skills
Manufacturing capability
Marketing distribution
Financial strength
Relative cost position
Competitive Strength Assessment

Employees offering to sell trade secrets

International problems related to unions

Trouble with distributers

Inflated earnings

Racial discrimination

Contamination scares
Strategic Issues

Corporate Giving
◦
◦
◦
◦
Water stewardship
Healthy and active lifestyles
Community recycling
Education
Improving the Company