Corporate
Sponsorship
Beta Iota (AKPsi)
Chang Zeng
Corporate Sponsorship
• A form of marketing in which a corporation pays
for all or some of the costs associated with a
project or program in exchange for recognition.
Sponsor Benefits
• It can enhance a company’s image and visibility
• If the sponsorship are well conceived and strategy, they can
boost sales
• Help develop a close relationship
(UB students)
Criteria
• Relevant- the cause must be relevant to the
company's products or service
• Branding Fit- there must be a good fit with the
overall company brand
• Mission Alignment- the partnership must align
with a company's mission
• Business Result- the company must believe it can
achieve some measurable business result
through the partnership
DOs and DON’Ts
DO
• Find out what they care
• Keep it SHORT
• Ask them what will make
them feel satisfied
• Consider Donation
• Building a long-term
relationships
DON’Ts
• Using their competitor's
products
• Don’t always ask for
money
Who to Contact?
• Marketing- is the process used to
determine what products or services may
be of interest to customers, and the
strategy to use in sales, communications
and business development
• Public Relations- promoting goodwill
between itself and the public, the
community, employees, customers, etc.
Ways to Contact
• Emails
• Invite them to our events
• Simply a Phone call
• Going to their public event
Potential Sponsors (UB students)
• University Village at Sweethome
• University Villa
• Coca-Cola
Industry and Consumer Affairs
The Coca-Cola Company
DUN 500
P.O. Box 1734
Atlanta, GA 30301
• Visa Credit Card Company
• Bus Companies
What can AKPsi Offer Currently
(Tangible)
•
•
•
•
Resume folder with all it members
Logo displayed on akpsiub.org
Rush and event marketing flyers and posters
Display logo on our rush t-shirt
What can AKPsi Offer in the
Future (Intangible)
Good Feeling (Charity)
Purpose AKPsi Annual Charity
Event
• Attracts Sponsors that focus on simply having a
Good Feeling, not just some Tangible Assets in
return
• By having it Annually, so we can be recognize or
known for
• we gain a positive reputation
Example from Coca-Cola
• “Coca-Cola cares about the welfare of animals
and supports their proper treatment.”
• If we are known for being involve with the
Animal Charity Humane Society, there will be a
higher chance of having Coca-Cola as one of our
sponsor
Make A Wish
• Ways to be affiliate with Make A Wish Foundation
• Purchases Make A Wish Holiday cards, balloon for a resale
•
•
•
•
Blank: $32.00 per pack of 24
Generic: $37.00 per pack of 24
Custom Text: $40.00 per pack of 24
http://www.wish.org/supporters/current_sponsors
AKPsi