NOTE: #1# denotes the lecture/ ppt from which the questions have been asked by Phanse Sir.
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#1# Compare marketing research and market research
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What are the emerging applications of marketing research
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#2# Using a flow diagram, indicate how you will reach a decision to go in for marketing research.
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Problem on value of marketing research
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SN on Ethics in marketing research
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#4# Explain the significance of data analysis using a flow diagram
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#5# Explain with the help of a diagram the various multi-variate methods in data analysis.
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Explain in detail the process of discriminant analysis
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#6# What is conjoint analysis. State its merits and demerits
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#7# Explain diagrammatically the concept of factor analysis. State the limitations of factor
analysis
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#8# SN : Application of Cluster Analysis in Test marketing
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Distinguish between Cluster A, Factor A, and Multi Dimensional Scaling(MDS)
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SN: Cluster A in market segmentation
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#9# What is MDS? Explain its advantages and mention its major limitations.
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Compare and contrast MDS and Factor A
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#10# What is the significance of the research report? Mention the traits of a good report.
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SN: Need and significance of oral presentations
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#11 & 12# The principle function of marketing research is:
1. Profitable marketing decisions
2. Informed decisions
3. Competitive advantage generation
4. Reduction of uncertainty in marketing decisions
5. None of the above
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What is consumer research, and describe any one of:
a. Pricing research
b. Packaging research
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Distinguish between skimming and penetration price, and mention which marketing research
methodology and tools you will use in this 2 respective applications
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SN on packaging research
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What do you mean by advertising effectiveness, and describe in a table form the response
elicited by various research strategies
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What is test marketing? What are its advantages and disadvantages?
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SN on blind use test
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SN on TV audience surveys
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Application of internet in marketing research
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SN: Application of blogs in marketing research