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Value Proposition
How it Works
Membership Enhancement Programs
Impact – Its Working
IIA Offers – Grow Loans, Generate Income, Increase Value of membership &
Transaction Volume
• Industry Support – BizKid$
• Best Practices
• Integrating IIA into your Core Services
• Credit unions can improve membership value and their bottom
line with Invest in America, by linking exclusive discounts to
their core services
– Increase auto loans – increase auto loans and member loyalty
through Credit Union Member Discount from GM
– Enhance member value – Sprint*, TurboTax* and Member Connect*.
– Earn non-interest income - income opportunities through the Sprint
Credit Union Member Discount and Member Connect
– Increase debit/credit card usage – by offering discounts from Shop
America and other Member Rewards offers
* Requires separate marketing agreements
Helps Credit Unions Drive:
Provides Members With:
•
•
•
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• Meaningful Discounts
• Cash Incentives & Rewards
• Increased Value of
Membership
Member Retention/ Loyalty
Loan Growth
Card Usage
Income
• 2009 CU Journal’s Innovation of the Year Award
• 2012 NCUF Herb Wegner Memorial Award for
Outstanding Program
• Credit unions integrate the various
discounts into their value-proposition and
connect/promote them with their core
services to increase volume and the value of
membership. Examples:
– GM Discounts  Auto Loans
– Shop America  Credit and Debit Cards
– Sprint  Membership enhancement & revenue
to support cu initiatives
Credit unions choose to support various
offers based on their needs or goals:
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Big Ticket - GM Preferred Pricing / Auto Nation Direct – provide opportunities
to generate deeper loyalty and additional auto loans
–
Sprint Wireless Services* – Personal and business wireless provides
opportunity to earn additional non-interest income
–
Membership Value – Sprint*, TurboTax*, and Member Connect* to deepen
membership value and loyalty
–
Member Rewards – Shop America and all other Partner offers – provides
opportunity to generate deeper loyalty and increased credit/debit card
transactions
For complete details or to sign up visit:
http://www.lovemycreditunion.org/Credit_Union_Sign_Up_Forms_147.html
*
Requires separate marketing agreement
Partner Center provides credit union
related information
Credit Union Finder so potential
members can find you
Tips and tools to help members save
money
Consumer information on credit union
differentiation
Rotating banners regarding current offers
Access via social media sites
Member testimonials about why they
love their credit union
Metric
Program to Date
(Dec 08 – Nov 11)
League Participation
46
# Supporting Credit Unions
3,314
% of CU membership
80%
# of CU members
# Vehicle Sales
# Sprint Supporting CUs
# Sprint Activations
72,250,172
484,278
1,561
1,357,670
$ CU Members saved on Autos
Over $330 million
$ CU Members saved on Sprint
More than $158 million
• Preferred Pricing on GM vehicles to help drive loans
• CU loan links on GM discount microsite
• Generated over 480,000 sales since inception
• Promote greater member savings with your low loan
rates on top of the GM discount
• Enhance value of membership
• Members can save hundreds, even thousands,
with GM’s preferred pricing on a new
Chevrolet, Buick or GMC Vehicle
• Members can access their credit union’s loan
application right from the IIA GM credit union
microsite
• Members can stack the discount with most
other GM incentives for additional savings
Credit Union Loan links on GM
micro-sites:
Find a Credit Union tab added
below Find a Dealer
• IIA is currently collecting credit
union loan page links to add to
our micro sites:
– Easy access to your loan app or
loan page
– Drive more auto loans to your
credit union and extend GM
Preferred Pricing to your
members
GM Credit Union Micro Site
Special Promotions
• GM Private Offer
– Ran for 2 months
• 11/2/10 – 1/3/11
– Member incentive of $1,000
– Stackable on:
• Credit Union Member Discount
• Other Public Incentives AND
• Employee Pricing.
Special Promotions
• Owner Loyalty Cash
– $1,000
– From time to time GM has
Owner Loyalty promotions
where GM owners may be
eligible to receive $1,000
toward the purchase of an
eligible GM Vehicle!
Help your members do the math!
• Dealer financing offers are generally in lieu of consumer
cash incentives
• The table to the right, from CUNA’s daily rate comparison
from 7/7/11 (http://www.creditunion.coop/ratedex.php), has
the average CU rate for a 60 month new car loan at 3.85%
• The Silverado example, at right, shows your members can
either get 0% for 60 financing or a consumer cash incentive
of $4,500.
• By using the consumer cash incentive combined with credit
union financing (in this case at 3.9%) your members save
$35 each month or $2,100 over the life of the loan
• Additionally, research conducted by GM, shows credit union
members value the Credit Union Member Discount above
other incentives such as $1,000 gas cards, $500 bonus
cash and a free two year satellite radio subscription
• Combining the ability to overcome low rate dealer financing
with the value members put on the Credit Union Member
Discount, and you have a very powerful offer
• Your challenge is to get in front of your members and help
them do the math before they visit a dealer
Chevrolet
Silverado 1500 LT
Extended Cab
2WD
Vehicle Price
Down Payment
Consumer Cash
Invest in America
Discount
0% for 60Month
Dealer
Financing
3.9% for 60-Month
Credit Union
Financing
$31,615
$2,000
$0
$31,615
$2,000
$4,500
$1,672
$1,672
Loan Amount
$27,943
Monthly Payment
$466
Total Savings From Financing at Your Credit
Union: $2,100
$23,443
$431
•
Report s located on Partner Center and are
exportable to Excel for easy use
•
GM authorization request report identifies
members that requested a code from GM
– Includes street and e-mail addresses
Hot leads you can use to follow up with members!
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Additional reports identify sales for Member
Rewards Program
Credit Union
First Name
Last Name
Address
City
State
Zip
Email
Registration Status
Date
Sample Credit Union
George
Smith
39832 Spacely Dr
Novi
MI
48188CUMember@YAHOO.COM
3/19/2011Requested
Sample Credit Union
Jane
Jones
25797 Coggswell
Southfield
MI
48178CUMember@ATT.NET
3/18/2011Requested
Sample Credit Union
Judy
O'Hara
45090 Rosy Lane
Farmington
MI
48170CUMember@HOTMAIL.COM
3/16/2011Submitted
Sample Credit Union
Elroy
Reed
8203 Astro Dr
Wayne
MI
48185CUMember@COMCAST.NET
3/12/2011Requested
Exclusive/special incentives that help drive
membership value and income for you
• Marketing incentives for participation is a great way for credit unions to
earn non-interest income
• Effective tool to promote the added-value of membership
• FREE marketing materials for statement mailings, web site and in-branch
distribution
• Unique offers available only from Sprint
• Sprint handles all member service needs
• Opportunities to work with local Sprint stores to support community
businesses
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Member Discounts
– 10% off most regularly priced service plans
– Waived activation fee on new accounts
– Waived upgrade fees
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Business Discounts
– 15% discount on most corporate recurring charges
– Waived activation (new accounts) and upgrade fees
– Equipment discounts
– 20% off accessories
Contract Year = October 1 of each year – September 30 of the following year
• Place a Sprint insert in one quarterly mailing per year
• Display Sprint take ones and posters in credit union lobbies
• Publish approved Sprint articles in 2 quarterly newsletters
• Place Sprint web banner on credit union web site
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All Marketing materials are provided FREE of charge!
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Get started now and join over 1,500 credit unions already supporting the Sprint CU
Member Discount Program!
Poster
Take-One
Web Banners
• Enhance Online Banking Services: 81% of TurboTax users also use online
banking
• Build Member Loyalty: 95% of members felt favorable toward their credit
union for making a TurboTax discount available
• Retain Members: 64% of credit union members would go to Turbo Tax directly
or go to another financial institution if it was no longer offered by their credit
union.
• Provide a Member Appreciated Discount: 52% of members purchased
TurboTax through their credit union website due to discount
• Increase Assets: 82% of CUSG credit union members directly deposited their tax
refund with the credit union offering TurboTax to them.
• Cross-Sell Products & Services: Drive traffic your website to increase awareness
about your other products and services
Partner
Premium
Standard
Member Offer


Credit Union
Requirements
• Send two or more dedicated TurboTax emails
to members (early January and mid March)
• TurboTax banner above-the-fold on your
homepage (December – April)
• TurboTax banner or Text Link above –the-fold
on on-line banking page(s) (December – April)
• TurboTax banner above-the-fold on your
homepage (December – April)
• TurboTax banner or Text Link above –
the-fold on on-line banking page(s)
(December – April)
Sweepstakes
Participation
• Enroll at the Promoter Level
• Send at least 1 email by 1/26/12 with a link to
the co-branded sweepstakes microsite
• Place a sweepstakes banner & link to the
sweepstakes cobranded microsite above-the
fold on the home page of the CUs web site &
OLB home page or account summary page
from 1/5/12 – 2/21/12
• Include sweepstakes messaging on an
insert/e-statement or newsletter by 1/26/12
• NA
15% All Federal Products
10% Federal Deluxe
15%
Discount on
All Federal
Products
Standard Size and
Custom Web Banners
Co-Branded TurboTax Website with
Your CU Logo and a Cross-Sell
Banner
Free Lobby Posters and Co-Branded
Statement Inserts Shipped to Your
Mailing House
Members who start a TurboTax
return will be entered into a
sweepstakes
HTML E-mail
Templates
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Provide discounted tax prep services to the 60% of your members that prefer to file
their taxes with a local tax professional
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Premium CU member instant discount: $30.00 Off
•
CUSG provides free, co-branded printed coupons to include in your December or
January statements.
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JH provides national coverage:
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Over 6,000 tax preparation offices during tax season
•
Convenient office locations near the vast majority of your members
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Unlike other tax prep franchises, JH doesn’t use tax prep as a tool to acquire
customers from Financial Institutions
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FREE Accuracy Guarantee* with every paid return
•
No appointment necessary
•
FREE Refund Estimate
* Terms and conditions apply. Ask a tax preparer for details.
Over 300 credit unions
partnered with CUTS
last year to offer
Jackson Hewitt
1. CUSG funds and provides all marketing collateral: Coupons, statement stuffers,
newsletter articles, email templates
2. Your credit union promotes JH offering to members
3. Your members receive a hard copy coupon via statement stuffer, in-branch and/or
printing a website pdf
4. Your members redeem the coupon at Jackson Hewitt office and receive an instant $30
discount
5. JH/CUSG track all JH coupon redemptions and provide report at the end of tax season
Sample Co-Branded Coupon
• Incentives on every day
items that help drive
card usage and
membership value
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Shop America
Dell
Direct TV
FTD
Allied
Members Home & Auto
• Free ready-to use marketing
materials including:
•Email blasts
•Newsletter articles
•Take Ones
•E-Statement Artwork
•On-hold Messages
•Statement Inserts
•Logos
•Posters
•Website banners
• Customization and campaign
execution services available
• Monthly newsletter
• Frontline Staff Resource Guide
• National program support
• The IIA Sweepstakes has
launched and members of
participating credit unions are
eligible for entering and could
win:
• Grand Prize - 2012 Chevy Cruze
LTZ (est. value $28k!)
• First Place - Sprint wireless
package incl. tablet, smartphone & gift card (est. val. $5k)
• Second Place - $1,500 Gift Card
to spend at Shop America
Members visit www.IIASweepstakes.org
• Holiday Promotions through 12/31
– Marketing promotion featuring popular Shop
America merchants plus Dell and DIRECTV in five
holiday categories:
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Holiday Shopping
Holiday Decorating
Holiday Entertaining
Holiday Electronics
Black Friday
– Visit marketing materials to access materials
• Support for Industry Initiatives
National underwriting of Biz Kid$, an Emmy Award winning
and credit union funded public television series that
teaches kids about money management and
entrepreneurship
2010
– $700k direct from IIA
– $300k more from CUs and leagues donating 10% of
their Sprint marketing incentives
• Reaches more than 192 million households each week, and
has reached 1.2 million students and teachers via the
companion classroom curriculum since the series’ launch
in January 2008
• First Credit Union in Arizona has been
supporting IIA since program inception
• FCU’s web redesign features a home
page spot for the IIA banner and a
Special Offers section that features IIA
and GM discounts
• Email, newsletters and branch video
messaging used to market to members
• Proud participant in the GM Private
Offer
“We’re a proud IIA participant and we
encourage any credit that hasn’t
jumped on board to do it.”
Karen Fuhre,
VP Marketing, FCU
“Our staff really likes the
concept of Shop America and
receiving the refund check just
by making a purchases online.”
Rachel Siderine
Financial Center Manager
AmeriCU Credit Union
AmeriCU Credit Union, NY
• Joined IIA in June 2010
• Utilizes brochures, newsletter
articles and Sprint and IIA
banners on web site
• Included in Dedicated Package
of Services for Women on
their web site because
research shows women tend
to be the decision makers on
purchases
Columbia Credit Union, WA
• Started with Auto program in early
2009
• Utilizes statement inserts,
newsletter articles, Twitter and
lobby displays
• Staff is fully aware of the benefits
IIA has to offer their membership
• Market different aspects of the
program using all these channels
throughout the year
“It’s a great way for us to offer a tangible,
money-saving benefit of credit union
membership while at the same time
supporting American businesses. “
“It’s a way to differentiate ourselves from
banks and other financial institutions; it
helps our members to save money; it
supports the American economy; and it’s
a great marketing tool as one of the many
benefits of credit union membership.”
Nancy Olmstead
Vice President of Marketing
Columbia Credit Union
• Prominently display the Invest in America program marketing materials in
your lobbies - posters and take ones
• Prominently display the IIA web banner that links to
www.LoveMyCreditUnion.org, on the home page of the credit union’s
website
• Publish quarterly IIA article in credit union’s newsletter
• Use the poster as a flyer in your new membership packets and SEG
communications
• Send the emails created by Invest in America to your credit union
members who have opted in to receive communications from you
• Create an internal page on your website which lists out in detail all the
credit union member discounts available.
• Create a web banner on your homepage which links to that page for easy
navigation
• Use the videos created by CU Solutions Group in your digital displays to
encourage members to learn more about Invest in America
• Promote Invest in America on your outdoor electric signs, drive thru wraps
and ATMs
• Place ads in your local paper and local news websites
• Include discounts in your credit union’s Member Rewards Program
• Promote Invest in America on your most visited website pages.
Recommend steps for getting started:
• Select the IIA programs that fits your credit union’s goals and
objectives
• Visit
http://www.lovemycreditunion.org/Credit_Union_Sign_Up_Forms_1
47.html to sign up to support the IIA Big Ticket or Member Rewards
program or obtain a Sprint Marketing Agreement
• Train staff and distribute frontline staff resource guide (e-mailed the
first of every month to supporting credit unions)
• Provide Invest in America with a link to your loan application page to
make that available from the GM credit union micro site
• Utilize available materials to inform your member
• Curt Belaney
(Connecticut, Delaware, Maine, Maryland,
Massachusetts, New Hampshire, New Jersey,
New York, Ohio, Pennsylvania, Rhode Island,
Vermont, Virginia, Washington D.C., West
Virginia)
800.262.6285 x 543
Curt.Belaney@cusolutionsgroup.com
• Colleen Meek
(Alaska, Arkansas, Arizona, Colorado, Idaho,
Indiana, Iowa, Kansas, Minnesota, Missouri,
Montana, Nebraska, New Mexico, North
Dakota, Oklahoma, South Dakota, Texas,
Utah, Wyoming)
800.262.6285 x 530
Colleen.Meek@cusolutionsgroup.com
• Robert Bearden
(California, Nevada, Oregon, Washington)
800.262.6285 x 751
Bob.Bearden@cusolutionsgroup.com
• Leslie Norush
(Alabama, Florida, Georgia, Hawaii, Illinois,
Kentucky, Louisiana, Mississippi, North
Carolina, South Carolina, Tennessee,
Wisconsin)
800.262.6285 x 542
Leslie.Norush@cusolutionsgroup.com