
CUSG and TurboTax Overview

Program Benefits

Participation Levels

Key Dates & Next Steps: Downloading and
Ordering Marketing Materials

Jackson Hewitt Overview

Discussion
•
CUTS Performance Marketing was
acquired by CUSG in January 2011 to
add TurboTax to the Invest in America
program
Loan Growth
•
Adding TurboTax to IIA will provide your
credit union with:
o
o
Increased reach and efficiencies: A
single source for year round, turnkey
product discount programs designed
specifically for credit unions. Over 800
credit unions currently offer a TurboTax
discount to their members.
More resources to increase the
effectiveness of your programs: The
Client Relations team will actively work
with partner credit unions to support
their efforts in promoting Invest in
America programs.
Membership and Income Growth
Card Growth
More People Filed Taxes with TurboTax than Any Other Company
• Enhance Online Banking Services: 81% of TurboTax users also use online banking
• Build Member Loyalty: 95% of members felt favorable toward their credit union for
making a TurboTax discount available
• Retain Members: 64% of credit union members would go to another Turbo Tax
directly or go to another financial institution if it was no longer offered by their credit
union
• Provide a Member Appreciated Discount: 52% of members purchased TurboTax
through their credit union website due to discount
• Increase Assets: 82% of CUSG credit union members directly deposited their tax
refund with the credit union offering TurboTax to them
• Cross-Sell Products & Services: Drive traffic your website to increase awareness
about your other products and services
15%
Discount on
All Federal
Products
Standard Size and
Custom Web Banners
Co-Branded TurboTax Website with
Your CU Logo and a Cross-Sell
Banner
Free Lobby Posters and Co-Branded
Statement Inserts Shipped to Your
Mailing House
Members who start a TurboTax
return will be entered into a
sweepstakes
HTML E-mail
Templates
Benefits
Promoter
Discount: 15% All Federal Products
Participant


Discount: 10% Federal Deluxe
Sweepstakes

Co-Branded Site: CU logo and Cross-Sell
Banner

Banners: Custom and standard sizes and
formats


Printed Material: Free co-branded inserts


Printed Material: Free generic lobby posters


Tracking Link: Unique CU link


Reporting: Clicks, units


Participation requirements on next page
To Qualify for the Promoter Level
To Qualify for the Participant Level
• Send one dedicated TurboTax
email before 1/26/12 and a
second dedicated email before
4/1/12
• Post a TurboTax banner abovethe-fold on your homepage and
Online banking pages for the
duration of tax season (December
– April)
• Promote the sweepstakes in your
newsletter or statement inserts
(free from CUSG) before 1/26/12
• Post a TurboTax banner abovethe-fold on your homepage for
the duration of tax season
(December – April)
• Post a TurboTax banner abovethe-fold on the account summary
page of your Online Banking
page(s) for the duration of tax
season (December – April)
• Take advantage of the free
marketing materials
1.
2.
3.
4.
5.
6.
Click on the link below and then on the TurboTax enroll now banner.
http://www.lovemycreditunion.org/Credit_Union_Sign_Up_Forms_147.h
tml
The one page web enrollment form allows you to select your promotional
level
Enter your CU Contact information, Charter number and accept terms.
A “Thank You” page is displayed with information about the next steps.
TT promoters will be reminded to provide co-branding elements for the
mircosite.
Look for emails throughout the season on implementation, execution
and marketing best practices.
1. Get Your Marketing Messages Out Early. 30% of taxpayers file by mid-February. Promote TurboTax in
your December and January emails, newsletters and statement inserts. Increase your marketing and Web
impressions by January 15th.
2. Be Seen. Be Heard. Place banners and messaging on high traffic areas of your Website by the end of
December: Home Page, Online Banking, Bill Pay and Account Summary pages. Place the banners “above the fold”
and remove unnecessary jump pages and extra clicks.
3. Be There When Your Members are Looking for Tax Help. Your Members are looking for an easy,
fast tax solution. So be sure to display your tax prep offer where they are looking for it – prominent placement in
your Tax Center, Finance or Money pages and Search Function.
4. Don’t Play Hide and Seek. Your Members don’t want to work hard. Make it easy for them to find your tax
prep offer. Make logos clickable and get Members to your TurboTax site as quickly as possible so they can get
started.
5. Reach Members in a Variety of Ways. The more cues you provide your Members, the better. Don’t just
rely on your Website placements. Utilize both online and offline efforts to drive your Members to your offers with
statement inserts, emails, newsletter articles and posters.
Date
Activity
Today
Select your participation level and enroll in the TurboTax program at
www.lovemycreditunion.org
(http://www.lovemycreditunion.org/Agreements__Tax_Preparation_Programs_727.html)
By Early November
Work with CUSG to finalize your marketing plan and access collateral in the IIA Partner
Center
• Review and order free posters and co-branded statement inserts
•
Download banners, email templates, newsletter messaging
Mid November
CUSG will email you the link to your co-branded TurboTax site
12/1/11
Order inserts for arrival at your mailing house by 12/15
Early December
Launch your marketing program!
TurboTax microsite “live”: Your members can begin their tax returns
1/16/12
Make sure banners are posted to your homepage and Online Banking pages
IRS E-file: IRS starts accepting e-filed tax returns for Tax Year 2011
1/21/12 – 2/15/12
Peak tax season. 30-40% of your members will be finished filing their tax returns by midFebruary.
March - April
Optimize campaign messaging with End of Tax Season Messaging
4/6/12 – 4/15/12
Late season peak (final days of tax season)
Ongoing
CUSG will email you member activity reports and marketing best practices reminders
•
Provide discounted tax prep services to the 60% of your members that prefer to file their
taxes with a local tax professional
•
Premium CU member instant discount: $30.00 Off
•
CUSG provides free, co-branded printed coupons to include in your December or January
statements.
•
JH provides national coverage:
•
Over 6,000 tax preparation offices during tax season
•
Convenient office locations near the vast majority of your members
•
Unlike other tax prep franchises, JH doesn’t use tax prep as a tool to acquire customers from
Financial Institutions
•
FREE Accuracy Guarantee* with every paid return
•
No appointment necessary
•
FREE Refund Estimate
* Terms and conditions apply. Ask a tax preparer for details.
Over 300 credit unions
partnered with CUTS last
year to offer
Jackson Hewitt
•
•
•
•
•
CUSG funds and provides all marketing collateral: Coupons, statement stuffers,
newsletter articles, email templates
Your credit union promotes JH offering to members
Your members receive a hard copy coupon via statement stuffer, in-branch and/or
printing a website pdf
Your members redeem the coupon at Jackson Hewitt office and receive an instant $30
discount
JH/CUSG track all JH coupon redemptions and provide report at the end of tax season
Sample
Co-Branded Coupon
Credit Unions that distributed JH inserts had 4x greater penetration than
credit unions that only promote JH online.
Your CU Name
Your CU Logo
• Link to your CUs custom TurboTax microsite from a banner on
your CU’s website
OR
• Go to www.LoveMyCreditUnion.org and select your Credit
Union from a drop down menu
Sign up now at:
http://www.lovemycreditunion.org/Credit
_Union_Sign_Up_Forms_147.html