Invest in America
Membership Enhancement
Program Overview
Contents
• What is Invest in America
• Results
• Why it Works
• How it Works
• Opportunities for Credit Unions
– Big Ticket Items Financed by Credit Unions
– Exclusive Partnerships - Sprint
– Member Rewards
• Special Limited Time Promotions
• Program Offers
• Getting Started
• Contacts
2
What is Invest in America?
• A membership enhancement program that offers
credit union members discounts on products and
services, provided by U.S. based companies
• Utilizing the credit union’s ability to leverage their
unique relationship with their members to market the
offers
– Generates opportunities for increased consumer loans,
credit/debit card activity and member loyalty
– Allows members to save thousands on products they
purchase
– Provides a stimulus to the economy and partner companies
3
IIA Results thru 2/28/11
Metric
IIA League Participation
46
# IIA Supporting Credit Unions
2,909
% CU membership
71%
Total Transactions to Date
4
Status
1,706,952
Total Vehicle Sales
405,908
# CU Loans
231,573
$ Saved by members with Sprint
$99 Million
Sprint Activations
1,200,541
Why it Works
• Credit Union demographics match IIA vision:
– 70% of credit unions began as “occupational-based” credit
unions
– A great fit for the culture of value, trust and cooperative
principals espoused by credit unions
• Members trust their credit unions to provide:
– Low-cost, high quality financial services
– “Real” promotional offers, not gimmicks
• Founded on the principal of “Made in America”
– Credit unions and their members are rallying to the concept
of Investing in America by supporting U.S. companies
5
How It Works
• We contract with U.S. based companies to offer exclusive
discounts
• We market the programs directly to credit unions and to state
leagues/league service corporations
• Credit unions select which programs they wish to promote
• We provide FREE turn-key marketing materials to supporting
credit unions
• Members utilize the discounts, saving money and increasing
the value placed on credit union membership
6
Value Proposition for Credit Unions
We are proud to bring you a program that your credit union can
participate in for free and offers exclusive discounts available only to
credit union members. Invest in America is a unique program that
both saves your members their hard earned money and helps your
credit union:
• grow and retain members & drive member loyalty with IIA an
exclusive credit union member rewards program
• generate more auto loans with GM Preferred pricing
• grow credit/debit card transaction volume with ShopAmerica and
more than 1,200 merchants
• generate non-interest income with Sprint’s wireless services
7
IIA Membership Enhancement Programs
• Credit unions choose from three separate
programs which provide unique opportunities:
– GM Preferred Pricing – provides opportunity to generate
deeper loyalty and additional auto loans
– Sprint Wireless Services* – Personal and business wireless
provides opportunity to earn additional non-interest income
– Member Rewards – All other Partner offers – provides
opportunity to generate deeper loyalty and increased
credit/debit card transactions
• For complete details or to sign up visit:
http://www.lovemycreditunion.org/Credit_Union_Sign_Up_Forms_147.html
*
8
Requires separate marketing agreement
Sprint Marketing Requirements
• To participate in the Sprint program, credit unions
agree to the following marketing requirements to
exclusively promote Sprint and receive an annual
incentive:
• Place a Sprint insert in one quarterly mailing per year
• Display Sprint take ones and posters in credit union
lobbies
• Publish approved Sprint articles in 2 quarterly
newsletters
• Place Sprint web banner on credit union web site
• Get started now and join the over 1 million credit
union members already saving with Sprint
9
Special Limited Time
Promotions
• GM – March Truck and SUV Promotion
– Now through May 2, 2011
– Credit union members are able to stack up
to $3,000 in savings on top of the credit
union member preferred pricing discount.
• Sprint – Through April 16
– Sprint Gives Credit – Provides members
with service credits of $50 or $125 when
switching from a competitor
• Member Rewards
– Spring Fever featuring Shop America and
FTD
– Visit marketing materials to access
materials
10
Member Enhancement Program Offers
Domestic Auto
Member Rewards
Exclusive Partnerships
11
GM Current Offer
• Preferred Pricing – Members save thousands with Preferred
Pricing on top of other Cash Back offers
2011 Chevrolet 1500 Extended Cab LS 2WD
Preferred Pricing Example
MSRP
$29,135
Preferred Pricing
$27,611
Consumer Cash Allowance
$2,500
Credit Union Member Price
$25,111
Credit Union Member Savings
$4,024
• When combined with low credit union loan rates, the savings are
even better!
• For complete details visit http://www.lovemycreditunion.org/GM_179.html
12
AutoNation Direct Pre-Owned Vehicle
Program – Florida Pilot
•
Pilot Offer for Florida Credit Union Members
– Up front pricing with discounts up to 15% from publicly published prices
– Thousands of pre-owned vehicles in stock
– Certified pre-owned vehicles include a 135-point inspection, 3-day/150 mile
(whichever comes first) money back guarantee and a 60-day Unlimited Millage
Limited Powertrain Warranty
– Expanding into Arizona, California, Georgia, Nevada and Washington State in
April 2011
•
White Glove Service throughout the entire process
– Online, over the phone or at the dealership
– Shop without leaving home or office
– Unbiased, expert information for members to make an educated purchase
decision
– Delivery at credit union or dealership (takes less than an hour)
– Direct members back to credit union to arrange financing
– Provide a positive Member experience
– Improve the car shopping process
13
What are the Benefits to Your
Employees & Members?
Credit Union Members & Employees
(personal accounts)
10%
Off MRC
•
•
•
•
•
•
10% discount on individual liable monthly recurring Sprint charges
Waived activation fee on new lines (approx. $36 savings)
Waived upgrade fee (approx. $18 savings)
Nationwide coast-to-coast coverage
National rates
Existing Sprint customers are eligible
Credit Unions and Business Members
(business accounts set up with tax id's)
15%
Off MRC
•
•
•
•
•
•
•
•
15% discount on corporate liable monthly recurring Sprint charges
Waived activation fee on new lines
Flat-rate pricing (No Mail-in Rebates)
Equipment discounts
Nationwide coast-to-coast coverage
National rates
$49.99 Unlimited 4G/3G Broadband Card
Existing Sprint customers are eligible
Sprint Gives Credit Promotion
•
•
Now through April 16, 2011
Credit union members receive a service credit* for each newly activated
line of service when they switch to Sprint
–
–
•
Above and beyond regular credit union member discount that includes:
–
–
•
•
*The
$125 per line credit for each Smartphone
$50 per line credit for feature phones
10% off select regularly priced monthly service plans
waived activation and upgrade fees.
Members could see hundreds of dollars in combined savings.
Visit the http://www.lovemycreditunion.org/Sprint_205.html for
promotion details.
credits will be applied to the first or second invoice following the 61 st day after the eligible activation. All
lines must come from an active wireless line at another carrier and remain active for the 61 days to receive full
service credit. Visit LoveMyCreditUnion.org for details
15
Sprint/Best Buy Promotion
• Partnering with Best Buy in the Northeast
region to provide 10% off on accessories to
credit union members – in store only
– Piloted in Northeast region
– CT, DE, MA, NH, NJ, NY, PA & RI
- Offer good until May 31, 2011
• ValPac insert will reach over 7.3 million
households
– February - 6.9 million households
– March – 440 thousand households
• If successful, a national program will be
considered
16
CMG/Members Auto & Home
Insurance
•
IIA partnered with CMG to provide Members Auto and Home insurance
•
Insurance underwritten by Liberty Mutual, valid in 49 states (Excludes Alaska)
•
Credit unions already partnered with CMG
•
•
–
Nothing changes, members simply have additional access point
–
Commissions on policies written thorough IIA will still earn the same commissions for Credit unions and Leagues
Credit unions not partnered with CMG
–
Sign up to make insurance available to your members via IIA
–
Commissions will not be paid to credit unions that do not have a contract with CMG
Provides a channel members prefer: 63% of insurance buyers look for internet
access to quotes*
• Members receive a discount of up to 10%
•
Generates additional not interest income for the credit union with no additional
expense
* To the extent permitted by law, applicants are individually underwritten; not all applicants may qualify
***ComScore Auto Insurance Report, March, 2009
*** Discounts are not available in all states and discounts may vary by state. The insurance offered is not a deposit and is not
federally insured or guaranteed by your credit union
17
Allied Van Lines
• Nationwide Credit Union Member Discounts
• Members receive corporate rates (minimum of 60% discount on
inter-state moves) saving thousands from standard rates
• Cross marketing opportunity - promote as an extra value along
with DIRECTV and Members Auto and Homeowners insurance
to members applying for mortgage loans
• Credit unions encouraged to use marketing materials with
approved mortgage applications
• For complete details visit: http://www.lovemycreditunion.org/Allied_Van_Lines_358.html
18
Tax Services
• IIA offers savings on different tax preparation and filing
services directly and as part of the Shop America on-line
mall
• Cash back and savings of up to 30%
• Members can file electronically and receive their returns in
about two weeks
• IIA tax services are a natural fit when discussing savings
options with your members
• Save your members money and grow deposits, it’s a winwin
19
CU Benefits Express
• Bundled discounts on medical and lifestyle products and
services
• Discounts from 5% - 60%
• Packages include:
Medical Discount
Plan ($14.99/mo.)
Lifestyle Discount
Plan ($14.98/mo.)
Combined Plan
($28.95)
• Dental Care
• Recreational Activities
• All medical discounts
• Vision Care
• Financial Helpline
• All lifestyle discounts
• Medical Supplies
• Legal Services
• Best deal
• Mail Order Pharmacy
• Fitness
• For complete details visit:
http://www.lovemycreditunion.org/CU_Benefits_Express_444.html
20
FTD.com
• $15 discount on each item ordered:
- Flowers
- Gift baskets
- Plants
- Spa certificates and more
- Chocolates
• Remember Easter is Sunday, April 24
• Members encouraged to use
their credit union credit/debit card
• For complete details visit
http://www.lovemycreditunion.org/FTD_391.html
21
DIRECTV
• Baseball is back! Members can follow
their favorite teams with the MLB
network and save!
• $100 discount for new activations as
follows:
– $60 discount by way of $5 off each month
for the first twelve months (same as today)
– $40 rebate that CU Growth Solutions will
send to the member after receiving
payment from DIRECTV
• Provides more cash in members hand
22
Shop America
• Savings from over 1,200 leading online merchants!
• Members earn cash back for each
purchase
• Shop favorites such as Apple, DSW,
Kohl’s and more!
• Marketing materials available at
http://www.lovemycreditunion.org/ShopAmerica_Marketing_Materials_588.html
• Additional details can be found at:
http://www.lovemycreditunion.org/Shop_America_600.html
23
Getting Started
Recommend steps for getting started:
24
•
Select the IIA programs that fits your credit union’s goals and objectives
•
Visit http://www.lovemycreditunion.org/Credit_Union_Sign_Up_Forms_147.html to
sign up to support the IIA Big Ticket or Member Rewards program or obtain a
Sprint Marketing Agreement
•
Train staff and distribute frontline staff resource guide (e-mailed the first of
every month to supporting credit unions)
Marketing Support
• Promote the offers using materials available
from the Marketing Materials section of the
Partner Center including:
– Web banners that link members to
www.lovemycreditunion.org
– Posters and statement inserts for your branches
– Suggested members e-blast messages
– Sample articles for your next newsletter
• Review your sales online with your custom
scorecard from the Partner Center
25
National Business Consultants
• Robert Bearden
(California, Nevada, Oregon,
Washington)
800.262.6285 x 751
Bob.Bearden@cusolutionsgroup.com
• Curt Belaney
(Connecticut, Delaware, Maine,
Maryland, Massachusetts, New
Hampshire, New Jersey, New York,
Ohio, Pennsylvania, Rhode Island,
Vermont, Virginia, Washington D.C.,
West Virginia)
800.262.6285 x 543
Curt.Belaney@cusolutionsgroup.com
26
• Colleen Meek
(Alaska, Arkansas, Arizona, Colorado,
Idaho, Indiana, Iowa, Kansas,
Minnesota, Missouri, Montana,
Nebraska, New Mexico, North Dakota,
Oklahoma, South Dakota, Texas,
Utah, Wyoming)
800.262.6285 x 530
Colleen.Meek@cusolutionsgroup.com
• Leslie Norush
(Alabama, Florida, Georgia, Hawaii,
Illinois, Kentucky, Louisiana,
Mississippi, North Carolina, South
Carolina, Tennessee, Wisconsin)
800.262.6285 x 542
Leslie.Norush@cusolutionsgroup.com
IIA Program Contacts
• Lisa Rizk, VP Membership
Enhancements & National Sales
800.262.6285 x 539
Lisa.Robinson@cusolutionsgroup.com
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• Rhonda Peruski, Sprint Program Manager
800.262.6285 x 521
Rhonda.Peruski@cusolutionsgroup.com
• Drew Cook, Director, Invest in America
800.262.6285 x 273
Drew.Cook@cusolutionsgroup.com
• Jennifer Nakhleh, Sprint Coordinator
800.262.6285 x 396
Jennifer.Nakhleh@cusolutionsgroup.com
• Alan Babcock, Director of Membership
Enhancement Programs
800.262.6285 x 252
Alan.Babcock@cusolutionsgroup.com
• Gary Siegel, National Business
Consultant, Inside Sales
800.262.6285 x 586
Gary.Siegel@cusolutionsgroup.com
• Nancy Sawicki, Sales and Marketing
Assistant
800.262.6285 x 534
Nancy.Sawicki@cusolutionsgroup.com
• Jaclyn Adamson, National Business
Consultant, Inside Sales
800.262.6285 x 584
Jackie.Adamson@cusolutionsgroup.com