Windows 7: Starting the Consumer Marketing Engines

Robert Elliott
Tech Data Sr. Product Sales Champion
Microsoft OEM
“Windows 7 RC1 includes a substantial number of productivity and performance
tweaks that make an already solid, fast, entertaining and useful operating system
even better.” ComputerWorld
“Another blessing with Windows 7 RC is that there were no issues with drivers. It
looks as if Microsoft and vendors really got on board with ensuring driver
compatibility.” CRN
“We've been using Beta and RC code since Windows 3, and this is by far the most
solid and feature-complete RC we've seen.” ZD Net
Few Changes: Most software
that runs on Windows Vista
should run on Windows 7 exceptions will be low level code.
HW that runs Windows Vista well
should run Windows 7.
Few Changes:
Focus on quality
and reliability
improvements
Deep Changes:
New models for
security, drivers,
deployment,
and networking
More predictable release process
Designed for compatibility
Better outreach and engagement with
ecosystem early
Voice of Customers
Windows 7 Professional
“Time is money. I just can’t have a
slow or unreliable computer.”
Fundamentals
“Just because I bought a new
computer doesn’t mean I want to buy
a new printer or new software”
Application / device
compatibility
“Productivity is key. I don’t have
time to learn a new OS.”
Ease of Use
“How can I share files? How can
I be productive on my laptop?”
Networking, Mobility
(Performance Reliability,
Battery Life)
A PC
Experience You
Can Count On
Get More
Done
“I need to protect critical information – Security, Data
customer info, financial data.”
Protection, Backup
Safeguard
Your Work
Faster and more reliable
Compatibility
Windows XP Mode
Home Group
Domain Join and Group
Policy Control
Action Center
Problem Steps Recorder
Windows Desktop Search
Enhanced Taskbar
Snap, Peek, Shake
Libraries
IE8 Accelerators
Location-Aware Printing
Mobility Center w/
Presentation Settings
Remote Desktop Host
Offline Files
*Windows XP Mode can either come pre-installed or can be downloaded at
www.microsoft.com/business/downloads For more information on system
requirements, go to www.microsoft.com/windows/virtual-pc/support/requirements.aspx
Streamlined UAC
IE8 Domain Highlighting
and SmartScreen Filter
Encrypting File System
Advanced Backup
Restore Previous File
Versions
Orange:
features included in Windows 7
Professional and above
Enhanced Navigation
Windows Search
Faster and more Reliable
Wireless setup
Internet Explorer 8
Windows Touch
HomeGroup
DirectX 11
Games Explorer
Game Updates
64-bit
Parental Controls
Windows Media Center
Internet TV
Remote Media Streaming
Play To
Windows Live Photo Gallery
Location Aware
Printing
Longer Battery Life
Wireless setup
Advanced Backup
Domain Join
Group Policy
Windows XP Mode
Windows Touch AQ
Wireless Keyboard
High DPI Screen
3G/Fast Wireless
Great GPU
High Frame Rates
Premium Audio
Customization/Design
Integrated TV Tuner
Integrated TV Antenna
Bright, HD Screen
Fast HDD
Long Battery Life
Lightweight
Mobile Broadband
Good GPU
CPU Virtualization
Biometrics
eSATA
TPM
Which Windows 7 is best for you?
Makes the things you do every day easier with improved desktop navigation.
Faster and easier to launch programs and find the documents you use most often.
Make your Web experience faster, easier, and safer than ever with the Internet Explorer® 8 Internet
browser.
Easy to create a home network and connect your PCs to a printer with HomeGroup.
Watch, pause, rewind, and record TV on your PC.*
Run many Windows XP productivity applications in Windows XP Mode.2
Connect to company networks easily and more securely with Domain Join.
Recover your data easily with automatic backup to your home or business network.
Help protect your data on your PC and portable storage devices against loss or theft with BitLocker™
drive encryption.
Work in the language of your choice or switch between any of 35 languages.
* Additional
Home
Premium
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Professional
Ultimate
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hardware may be required. Not available in all countries.
download of Windows XP Mode (which runs on Windows 7 Professional or Windows 7 Ultimate) and virtualization technology such as Windows Virtual PC. Both
Windows XP Mode and Windows Virtual PC, can be downloaded, from http://www.microsoft.com/windows/virtual-pc.
** Requires
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Better performance, value, and compatibility
Better, easier mobile computing
Easier, more intuitive
Enhanced security
Automatic backup
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Performance improvements
Faster startup and shutdown
Improved diagnostics
and troubleshooting
Customer Need
“All my applications
and devices should
just work with my
PC.”
Compatibility with
existing Windows XP
productivity
applications and
devices is key for
Small and Medium
size Businesses
Windows 7 Solution
Windows XP Mode is Easy
Windows XP Mode
Ease of Use: launch
your older applications
from the Windows 7
desktop
Business Continuity:
reduce potential
operational downtime
Cost Management:
extend the life of your
current Windows XP
applications
Use Windows XP Mode to install existing
Windows XP productivity applications and
devices
Pin Windows XP applications to the Windows
7 taskbar and launch them seamlessly from
the Windows 7 desktop
* Windows XP Mode runs on Windows 7 Professional and above only
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Either OEM pre-installation or post-purchase
installation of Windows XP Mode
Runs on Windows 7 Professional or Windows 7
Ultimate or a virtualization technology such as
Windows Virtual PC
Requires PC with:
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1 gigabyte (GB) Memory
15 GB available disk space
Processor capable of hardware virtualization, with Intel
VT or AMD-V turned on
•
1 gigahertz (GHz) or faster 32-bit (x86) or 64-bit
(x64) processor
•
1 gigabyte (GB) RAM (32-bit) or 2 GB RAM (64-bit)
•
16 GB available disk space (32-bit) or 20 GB (64-bit)
•
Microsoft DirectX® 9 processor with Windows Display
Driver Model 1.0 or higher
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CPU w/ Intel™ Virtualization Technology or AMD-V® feature
turned on
2 GB of memory recommended
Additional 15GB of hard disk space per virtual Windows
environment recommended
Netbooks are small notebook PCs
All SKUs of Windows 7 run great on Small Notebook PCs
Windows 7 Home Premium is the standard consumer SKU for Small Notebook PCs
Windows 7 Starter is the entry level offering for Small Notebook PCs
Best
Better
Good
Windows® 7 Home Premium
Windows® 7 Starter
The full Windows experience on the go
Basic functionality on the go
• Hardware restricted
• Familiar, safe and supported
• Broad application and device
compatibility
• No Aero ®, Live Thumbnails or
advanced window management
• Can run 3 applications at a time
• Unlimited hardware and apps
• Aero®, Live Thumbnails & advanced
window navigation
• Windows Media Center, media
streaming, and full media format
support
• Easy networking & sharing across all
your PCs & devices
Windows® 7 HP/Pro
The full Windows experience and
rich media/touch/Pro features
• HD video/TV
• 3D gaming
• Multi-touch and handwriting
recognition
• Ability to join a managed
network with Domain Join (Pro)
• BitLocker™ data protection on
internal and external drives
(Pro)
•
OEM Partner Center
http://oem.microsoft.com/win7
•
Microsoft Partner Program portal
http://partner.microsoft.com/windows7
•
Small and midsize businesses
http://www.windows.com/business
•
Windows XP Mode
http://www.microsoft.com/windows/virtual-pc
•
Windows Compatibility Center
http://www.microsoft.com/windows/compatibility
• They Specialize in:
• Windows 7
• Windows Licensing
• Virtualization
• and more…
Phone:
E-mail:
701.347.2627
windesk@microsoft.com
Download Windows 7 RC today
microsoft.com/windows7
Start using, testing, and learning
oem.microsoft.com/win7
Send your Questions and Feedback:
windesk@microsoft.com
© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or
trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because
Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee
the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
APPENDIX
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Objective: to maintain sales of
Windows Vista-based PCs until the
launch of Windows 7
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Program Dates: June 26th, 2009
thru January 31st, 2010
•
Eligibility: Qualifying customer
must purchase PC with Windows
Vista Home Premium or higher
•
How it works: purchase an eligible
Vista upgrade option SKU and
provide end customer with an
upgrade off form
•
Details:
•
http://oem.microsoft.com/win7
•
http://oemsalescenter.com